LSE:DLG (Direct Line Insurance Group plc)

About DLG

Direct Line Insurance Group Plc is a multi-line insurance company based in the United Kingdom. Unlike its competition, the firm focuses primarily on personal insurance products. This includes car, home, pet, life, travel and rescue insurance. However, it does also cater products to small- & medium-sized businesses.

The company operates under several different brands, including Direct Line, Churchill, Privilege and Darwin. The group has also formed numerous partnerships to extend its addressable market. Its list of partners includes Starling Bank, Nationwide, NatWest, Volkswagen Financial Services, Sainsbury's Bank and the Royal Bank of Scotland.

Despite the diversity of its financial products, personal motor insurance is responsible for almost half of its gross written premium, with personal home and commercial insurance being the next biggest contributors.

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