Compare Our Top Picks for Stocks and Shares ISAs of 2025

Check out our featured stocks and shares ISAs for 2024 to find the find the right investment platform for you.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

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The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

On this page, you’ll find out about how stocks and shares ISAs work, and some detailed information on a selection of available platforms. You’ll also learn details on the fees you might encounter and how you can start deciding which account is right for you.

Risk Warning: Investments involve various risks and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change. Click here to learn more.

Good for beginner investors looking to invest in funds or shares

Barclays Investment ISA *

Barclays Investment ISA *
Apply Now On Barclays’ secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

From £0

Account Management Fee

0.25% p.a.

  • Pros & Cons
  • Fees & Charges

Pros

  • Low-cost investing, with no charge to buy or sell funds online
  • No minimum fee
  • Huge choice of investments
  • Easy for beginners

Cons

  • Expensive to hold large portfolios of equities, compared to peers
  • Barclays current account required if you want to use the Barclays app to manage your investments

Platform Fees:

Monthly subscription fee: 0.25% per annum

Shares custody charge: covered by subscription fee

Fund custody charge: covered by subscription fee

Dealing Fees:

UK shares & ETFs: £6 (no charge for automated regular investments)

US shares: £6

European shares: £6

Fund trades: £0 (no charge for automated regular investments)

Spot + FX fees: tapered from 1% to 0.1% (depends on trade value)

Telephone dealing charge: £25

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for frequent investors or those who prefer funds

Hargreaves Lansdown Stocks and Shares ISA *

Hargreaves Lansdown Stocks and Shares ISA *
Apply Now On Hargreaves Lansdown’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

£5.95 – £11.95

Account Management Fee

Up to 0.45%

  • Pros & Cons
  • Fees & Charges

Pros

  • Plenty of investing resources and research material
  • Cheap trading costs for active investors and free fund dealing
  • Low platform fees for smaller portfolios
  • £100 of free trades for new and existing clients.

Cons

  • Expensive fees for fewer trades
  • Structure of fees can be complicated
  • Limited trading tools
Platform Fees:

Monthly subscription fee: £0

Equities custody charge: 0.45% (capped at £45/year)

Fund management charge

On the first £0 to £250,000 = 0.45%,
On the value between £250,000 to £1m = 0.25%,
On the value between £1m and £2m = 0.1%,
On the value over £2m = free

Dealing Fees:

UK shares & ETFs: £11.95 (for 0-9 trades in previous month), £8.95 (for 10-19 trades in previous month), £5.95 (for 20+ trades in previous month)

US shares & ETFs: £11.95 (for 0-9 trades in previous month), £8.95 (for 10-19 trades in previous month), £5.95 (for 20+ trades in previous month)

EU shares & ETFs: £11.95 (for 0-9 trades in previous month), £8.95 (for 10-19 trades in previous month), £5.95 (for 20+ trades in previous month)

Fund trades: £0

Spot + FX fees: 1%

Telephone dealing charge: 1% of trade value (£20 min/£50 max)

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for active investors and experienced traders who want lots of choice

IG Stocks and Shares ISA *

IG Stocks and Shares ISA *
Apply Now On IG’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

£8.00

Account Management Fee

£8.00

  • Pros & Cons
  • Fees & Charges

Pros

  • Lots of trading tools and large choice of investments
  • Low commissions for active investors
  • Great learning materials

Cons

  • Expensive for less frequent or inactive investors
  • Strong emphasis on trading over long-term investing
  • Platform can be difficult to use

Platform Fees:

Monthly subscription fee: £0.00

Equities custody charge: £8.00/month, or £0.00 if you trade more than 3 times per quarter

Fund management charge: N/A

Dealing Fees:

UK shares & ETFs: £8.00 if you place 0-2 trades in the previous month, £3.00 if you place 3 or more

US shares & ETFs: £10.00 if you place 0-2 trades in the previous month, £0.00 if you place 3 or more

EU shares & ETFs: 0.1% trade value (€10.00 minimum)

Fund trades: See the Exchange Traded Funds (ETFs) commission rates above. (Units trusts and OEICs are not supported)

Spot + FX fees: 0.5%

Telephone dealing charge: £40.00 for UK shares, £50.00 for US shares

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Good for long-term, cost-conscious investors who want lots of flexibility

Interactive Investor Stocks and Shares ISA *

Interactive Investor Stocks and Shares ISA *
Apply Now On Interactive Investor’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

From £3.99

Account Management Fee

From £4.99

  • Pros & Cons
  • Fees & Charges

Pros

  • Very cheap trading costs 
  • Flat-rate platform fee structure
  • Inclusive free trades with some plans

Cons

  • No dealing fee discount for frequent trading
  • Some plans can be expensive for smaller portfolios
  • Limited trading tools

Interactive Investor offers three different subscription plans – these are easy to switch between at a later date, should circumstances change.

Investor Essentials plan

Platform Fees:

Monthly subscription fee: £4.99

Equities custody charge: covered by subscription fee

Fund management charge: covered by subscription fee

Note: the ‘Investor Essentials’ plan has a £50,000 investment limit; if this is exceeded the account will automatically be upgraded to the ‘Investor’ plan.

Dealing Fees:

UK shares & ETFs: £3.99

US shares: £3.99

Other international shares: £9.99

UK fund trades: £3.99


Investor plan

Platform Fees:

Monthly subscription fee: £11.99

Equities custody charge: covered by subscription fee

Fund management charge: covered by subscription fee

Dealing Fees:

A monthly dealing credit, worth £3.99, is included as part of the account subscription and is valid for 31 days. (Equivalent to 1 free trade per month).

Additional trades are charged as follows:

UK shares & ETFs: £3.99

US shares: £3.99

Other international shares: £9.99

UK fund trades: £3.99


Super Investor plan

Platform Fees:

Monthly subscription fee: £19.99

Equities custody charge: covered by subscription fee

Fund management charge: covered by subscription fee

Dealing Fees:

A monthly dealing credit, worth £7.98, is included as part of the account subscription and is valid for 31 days. (Equivalent to 2 free trades per month).

Additional trades are charged as follows:

UK shares & ETFs: £3.99

US shares: £3.99

Other international shares: £5.99

Fund trades: £3.99


Applicable to all plans

Regular investing service: free to use (£25 minimum investment amount, no dealing fees)

Spot + FX fees: 1.5%

Telephone dealing charge: £49

Note: For UK and US trades over £100,000, and other International share trades over £25,000 additional fees and charges apply. (See the Interactive Investor website for full details.)

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Robo-Investing Stocks and Shares ISA Platforms

Good for investors seeking a low-cost, fully managed solution

IG Smart Portfolios *

IG Smart Portfolios *
Apply Now On ‘s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee

0.50% – capped at a maximum of £250 per year.

  • Pros & Cons
  • Fees & Charges

Pros

  • Choice of five investment profiles, ranging from conservative to aggressive
  • BlackRock designed asset-allocation, using ETFs
  • Automatic portfolio rebalancing

Cons

  • £500 minimum initial investment
  • No ‘DIY’ option – you can’t invest directly in specific ETFs
  • IG’s platform can feel challenging to navigate, compared to offerings from ‘pure-play’ robo-brokers

Annual Platform Fee:

  • On the first £0 to £50,000 = 0.50%
  • On the value over £50,000 = free
  • (This effectively caps the management fee at £250 per year)

Average Fund Costs: 0.13%

  • Fund costs can vary over time as they are dependent on the funds used to construct the portfolio and the relative performance of each fund held within the portfolio.

Transaction Costs: 0.09%

  • Transaction costs occur when funds are bought and sold to rebalance an IG Smart Portfolio. IG’s estimates this to be 0.09% based on a 100% portfolio turnover. (IG claims turnover has typically been less than 100% since Smart Portfolios launch in February 2017.)

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for investors who want a simple and affordable experience

InvestEngine Stocks and Shares ISA *

InvestEngine Stocks and Shares ISA *
Apply Now On InvestEngine’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee
  • 0.25% for the managed portfolio service.
  • No fee for the DIY service.
  • Pros & Cons
  • Fees & Charges
  • Sign-up Offer

Pros

  • Extremely cheap platform
  • Choice of managed portfolio or DIY
  • Huge selection of ETFs

Cons

  • £100 minimum investment to create portfolio
  • No trading tools
  • No ethical ready-made portfolios

Annual Platform Fee:

  • 0.25% for the managed portfolio service.
  • No fee for the DIY service

Average Fund Costs: 0.23%

IMPORTANT NOTE: if you click on the links below to read the offer terms and conditions, make sure you return to this page and click on the Apply Now button to ensure the sign-up offers listed below get applied to your InvestEngine application.


SIGN-UP OFFER: open an InvestEngine account through The Motley Fool UK and you’ll get an investment bonus of between £10 & £50 when you sign up and deposit £100 (T&Cs apply)


ISA BONUS OFFER: top-up or transfer to InvestEngine by 6pm on 31/05/24 and receive a bonus of up to £2,500 (capital at risk, T&Cs apply)

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for investors who want more control over their investment funds

Moneybox Stocks and Shares ISA*

Moneybox Stocks and Shares ISA*
Apply Now On Moneybox Stocks and Shares ISA’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee
  • £1 per month – free for the first three months
  • Platform fee 0.45% (charged monthly)
  • Pros & Cons
  • Fees & Charges

Pros

  • £1 minimum investment to create portfolio
  • Choice of managed portfolio, or DIY with custom allocations
  • Socially Responsible choice for each Starting Option

Cons

  • £1 monthly fee (free for first 3 months)
  • Limited choice of US stocks available for S&S ISA

Annual Platform Fee:

  • Equivalent to £12 (£1 per month – free for the first three months)
  • 0.45% (charged monthly)

Average Fund Costs: 0.12% – 0.58% (charged directly by fund providers, inclusive of transaction costs)

Currency Conversion Fee: 0.45% (cost of converting GBP to USD and vice versa when buying or selling US stocks)

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

For investors looking for a straightforward way to invest

Wealthify Stocks and Shares ISA *

Wealthify Stocks and Shares ISA *
Apply Now On Wealthify’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee

0.6%

  • Pros & Cons
  • Fees & Charges

Pros

  • Open an account from just £1
  • Cheap, simple, and transparent fees
  • Easy-to-use platform

Cons

  • Small selection of ready-made portfolios
  • Not much control over your portfolio
  • Cheaper platforms available

Ready-made Original Plans

Annual Platform Fee: 0.6%

Average Fund Costs: 0.16%

 

Ready-made Ethical Plans

Annual Platform Fee: 0.6%

Average Fund Costs: 0.7%

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more.

What Is a Stocks and Shares ISA?

A Stocks and Shares ISA (individual savings account) is a tax-efficient investment account that allows you to invest up to a set annual allowance without paying capital gains tax or tax on dividends. Unlike a Cash ISA, which is more like a savings account, a Stocks and Shares ISA gives you access to a wide range of investments, including individual shares, investment funds, bonds, and exchange-traded funds (ETFs).

This type of ISA is a popular choice for those looking to grow their wealth over the long term, as the tax-free benefits can significantly boost returns. The specific investments available depend on the platform you choose, making it important to select one that aligns with your financial goals.

How Does a Stocks and Shares ISA Work?

A Stocks and Shares ISA works similarly to a standard investment account, with the key difference being the tax advantages it offers. Investors can use their ISA allowance to purchase shares in listed companies, funds, or bonds, with any returns being protected from dividend tax and capital gains tax.

To be eligible, you must be a UK tax resident aged 18 or over. Various platforms offer Stocks and Shares ISAs, each catering to different types of investors. Some platforms provide full control over investment choices, while others offer pre-built portfolios for those who prefer a hands-off approach.

What makes a good Stocks and Shares ISA account?

There are several factors to consider when choosing the best Stocks and Shares ISA provider. The key elements that separate a great ISA account from a mediocre one include:

  • Low Fees – The lower the fees, the more of your money stays invested. Pay close attention to platform fees, trading fees, and fund custody charges.
  • Ease of Use – A user-friendly platform is essential, especially for beginners. If a provider’s website is difficult to navigate, chances are the account itself won’t be much easier.
  • Helpful Account Features – Tools such as stock screeners, investment research, and news updates can enhance the investing experience and help inform decisions.
  • Wide Investment Selection – A good ISA should provide access to a broad range of UK and international shares, funds, and ETFs to suit different investment strategies.

The importance of each of these factors will vary depending on your investment style, but finding a provider that balances all four is a good starting point.

When Can You Invest in a Stocks and Shares ISA?

ISA allowances operate on a use-it-or-lose-it basis—meaning if you don’t use your full allowance by midnight on 5 April, it doesn’t roll over to the next tax year. The new tax year begins on 6 April, resetting your annual ISA limit.

It’s advisable not to wait until the last minute to use your allowance. The sooner you invest, the longer your money has to potentially grow.

How Much Can You Invest in an ISA?

For the 2023/2024 tax year, the ISA allowance is £20,000. This limit applies across all types of ISAs you may hold—so if you have both a Cash ISA and a Stocks and Shares ISA, your combined contributions cannot exceed this amount.

While the £20,000 limit has remained unchanged for several years, future governments could adjust it. Making the most of your allowance each year ensures you maximize the available tax benefits.

Understanding Stocks and Shares ISA Fees

Different platforms have different pricing structures, so it’s important to understand the potential costs associated with your ISA:

Here’s a quick breakdown of the different types of fees you may encounter when you’re searching for the best stocks and shares ISA accounts:

  • Platform Fee – Most ISA providers charge a recurring account fee, either as a flat monthly charge or a percentage of your portfolio. The best option depends on the size of your investments.
  • Trading Fees – Some providers charge a fee each time you buy or sell investments, which can add up if you trade frequently.
  • Fund Custody Charges – If you invest in managed funds, some platforms charge additional fees for holding these investments. Some providers offer fee-free options for funds.
  • International Dealing Charges – If you invest in shares listed outside the UK, you may incur currency conversion (FX) fees or additional transaction charges.

Comparing fee structures across platforms can help you find an ISA provider that suits your investment style and budget.

What Is the Best Performing Stocks and Shares ISA?

A Stocks and Shares ISA is simply a tax-efficient wrapper—it’s the investments you choose that determine performance. The best way to maximize returns is to select an ISA provider with low fees and a broad range of investment options.

If two identical portfolios were held in different ISAs, the one with lower fees would naturally perform better over time. Choosing a platform with minimal costs and a solid selection of investments gives you the best chance of success.

Which Type of Stocks and Shares ISA Should You Choose?

Before opening an account, you’ll need to decide whether you want to pick your own investments or opt for a ready-made portfolio.

DIY Investing

  • Ideal for investors who want full control over their portfolios.
  • Requires research and ongoing management.
  • Typically lower fees compared to managed portfolios.

Ready-Made Portfolio

  • Suitable for beginners or those who prefer a hands-off approach.
  • Investments are selected by professionals or algorithms.
  • Can come with higher fees but requires minimal involvement.

Some platforms offer both options, allowing you to start with a ready-made portfolio and transition to DIY investing as you gain confidence.

How to Open a Stocks and Shares ISA

Opening a Stocks and Shares ISA is usually a straightforward process. Most providers allow you to apply online or via a mobile app. In some cases, accounts can also be opened over the phone or in-person at a bank.

The process generally requires:

  • Basic personal details
  • National Insurance (NI) number
  • Bank details for funding your account

If you find the process difficult or frustrating, it may be worth considering a different provider. Because, an unnecessary complex account opening procedure could be a signal that the platform won’t be easy to use.

Are Stocks and Shares ISAs Protected by the FSCS?

If your ISA provider is regulated by the Financial Conduct Authority (FCA), it should be covered by the Financial Services Compensation Scheme (FSCS). This means your money and assets are protected up to £85,000 per person, per firm in case the provider fails.

However, investment losses due to market fluctuations are not covered—only provider insolvency is.

How to Choose the Best Stocks and Shares ISA for You

There’s no one-size-fits-all Stocks and Shares ISA—the right choice depends on your investment goals, risk tolerance, and trading style. To find the best ISA provider for your needs, consider follow these steps:

1. Define Your Investment Strategy and Financial Goals

Before selecting a platform, take time to assess your investing approach. Are you looking for a long-term investment strategy, or do you prefer to trade frequently? Do you want full control over your investments, or would you rather have a professionally managed portfolio? Your answers will help determine the best platform for you.

2. Choose the Right ISA Platform for Your Needs

If you’re unsure what type of investor you are, reviewing the different platform options can help you decide. Here’s a breakdown of ISA providers based on different investor profiles:

For Beginner Investors

Starting your investment journey can feel overwhelming, but the right platform can make all the difference. Beginner-friendly ISAs should offer:

  • An intuitive, easy-to-navigate platform
  • Educational resources and research tools to help you learn
  • Low minimum investment requirements so you can start small
  • Access to diversified funds like index trackers or ETFs

Remember: Investments carry risks, and you may get back less than you put in. 

For Active Traders

If you plan to trade regularly, look for an ISA provider that caters to high-frequency investors. Key features to consider include:

  • Low trading commissions or discounts for frequent traders
  • Advanced charting tools and market insights
  • A broad selection of shares, ETFs, and funds
  • Fast trade execution and reliable market access

Remember: Investments carry risks, and you may get back less than you put in. 

For Investors Seeking a Robo-Advisor

If you prefer a hands-off approach, robo-advisors may be the right choice. These ISA platforms:

  • Automatically manage your portfolio based on your risk tolerance
  • Charge relatively low management fees compared to traditional advisors
  • Offer diversified investment options tailored to different risk levels
  • Provide an easy-to-use mobile app for seamless management

Remember: Investments carry risks, and you may get back less than you put in. 

For International Investors

If you want to invest beyond the UK, choose a platform that provides access to global markets. The best options will:

  • Offer US and other international stocks
  • Have competitive foreign exchange (FX) rates to minimize currency conversion costs
  • Charge low international dealing fees
  • Provide tools for researching global markets

Note: Overseas investments may have additional tax implications, exchange rate fluctuations, and regulatory differences. 

For Investors Looking for Low Fees

Reducing fees can have a huge impact on long-term returns. If keeping costs low is a priority, look for ISAs that offer:

  • Minimal platform and account fees
  • Low trading commissions (or even commission-free trading)
  • No fund custody fees if you plan to invest in funds
  • Straightforward pricing without hidden charges

Remember: Investments carry risks, and you may get back less than you put in. 

3. Fund Your Stocks and Shares ISA

Once you’ve chosen a provider, the next step is funding your account. Do your research carefully and select shares, funds, or ETFs that align with your investment strategy.

A key principle of successful investing is staying patient and thinking long-term. Avoid reacting to short-term market fluctuations by frequently buying and selling stocks. Instead, focus on building a diversified portfolio that can withstand market ups and downs.

Should You Switch ISA Providers?

You can only contribute new money to one Stocks and Shares ISA per tax year, but you can hold multiple ISAs from previous years. If you’re unhappy with your current provider, transferring your ISA to another platform could be a smart move—especially if you find one with lower fees or better investment options.

Reasons to Consider Switching:

  • Lower fees – High platform or trading fees can eat into your returns. Make sure a switch will actually save you money by considering all fees, including trading costs, platform charges, and fund custody fees.
  • Better investment options – If your current provider has a limited selection of shares or funds, switching could give you access to a wider range of investments.
  • Improved platform and tools – A more user-friendly platform with better research tools and analytics can enhance your investing experience.
  • More flexibility – Some platforms offer additional features like fractional shares or access to international markets.

Things to Watch Out For:

  • Exit Fees – Some platforms charge a fee to transfer your ISA to another provider. Be sure to check this before making the switch.
  • Transfer Process – To maintain the tax-free status of your ISA, always request a formal ISA transfer instead of withdrawing funds.
  • Long-Term Considerations – A lower trading fee might seem appealing, but make sure the new provider aligns with your overall investment strategy.

Some platforms offer cashback incentives or fee reimbursements for transferring an ISA—so it’s worth checking if you can get a better deal when moving your investments.

Final Thoughts

Picking the best Stocks and Shares ISA comes down to understanding your investment style and choosing a platform that meets your needs. Whether you’re looking for a beginner-friendly platform, a low-cost provider, or access to international markets, there’s an ISA provider out there for you.

Things toBefore making a decision, consider:Watch Out For:

  • Your financial goals and risk tolerance
  • The investment options available
  • Platform fees and trading costs
  • Additional features like research tools and customer support

If your needs change over time, don’t be afraid to switch providers to get better fees, investment choices, or platform functionality. Just make sure to use an ISA transfer to keep your investments tax-efficient.

A Stocks and Shares ISA is one of the most tax-efficient ways to invest for the future—so take the time to find the right one for you and make the most of your ISA allowance.

Should You Switch ISA Providers?

Switching to a new ISA provider can be a smart move, particularly if you’re looking for lower fees, better investment options, or improved platform features. However, before making a switch, consider:

  • Exit Fees – Some platforms charge fees for transferring out your investments.
  • Transfer Process – Always use an ISA transfer, rather than withdrawing funds, to maintain tax-free status.
  • New Fee Structure – Ensure the new provider actually saves you money in the long run.

Some providers may offer incentives for transferring your ISA, such as fee reimbursements or cashback offers, so it’s worth checking before you switch.

Alternatives to stocks and shares ISAs

If a Stocks and Shares ISA doesn’t suit your needs, there are other tax-efficient savings options available:

Cash ISA

cash ISA has an allowance of £20,000 per year and are good options for anyone who may need access to their funds quickly.

If you’re trying to choose between a cash ISA and a stocks and shares ISA, the biggest difference is how you put your cash to work. A cash ISA is essentially a savings account with favourable tax treatment. That means that the risk to your money is relatively low, but the potential return on your money is also relatively low.

With an investment ISA, you can invest in the stock market, meaning shares, ETFs, funds and the like, are all on the table. There is a greater potential for better investment returns (via both capital gains and dividend income), but the risk to your cash is also higher.

The choice, then, boils down to your risk appetite and the returns you’re looking for. Do you have a long investing time horizon? Can you handle it if the value of your shares investment falls? Then an investment ISA might be a good choice for your individual savings account. But, if your top priority is protecting your cash, then a cash ISA may be the better bet.

Lifetime ISA (LISA)

lifetime ISA can be opened by any adult under the age of 40. Up to £4,000 can be invested in a LISA per year, which can be used for an individual’s first home purchase or their retirement. The government then adds 25% to all amounts invested. If you invest the maximum £4,000 in a Lifetime ISA per year, you will receive a £1,000 bonus.

You can put either cash or stocks and shares into a lifetime ISA.

If you’re only planning to save for a few years before buying a home, then the less volatile nature of a cash account may make more sense.

However, if you’re using your LISA to save for your retirement a few decades away, then stocks and shares should provide you with much greater growth prospects although their value will be more volatile along the way.

Innovative Finance ISA (IFISA)

An innovative finance ISA is a way to get involved in peer-to-peer lending or crowdfunding, where you can lend money to a borrower who would then repay your loan with interest.

You can invest up to £20,000 per tax year into an IFISA , but remember, if you have other ISA accounts, they all contribute to the £20,000 allowance.

Although the returns on investments within an innovative finance ISA have the potential to be higher than those within a cash ISA, there is no protection from the Financial Services Compensation Scheme (FSCS). So, as with all investment decisions, it’s important to remember it does come with more risk than a more traditional savings account.

Therefore, if you’re just trying to save money, you might decide a cash ISA would work better. However, if you’re an investor looking to diversify your portfolio, and you can handle a little risk, you might find it’s worth opening an IFISA.

Junior ISA

junior ISA allows you to deposit up to £9,000 a year tax-free for your child under 18 years old. Junior ISAs become adult ISAs when your child turns 18.

You can put money into a savings account or into stocks and shares. If you want, your child can have one cash JISA and another JISA for stocks & shares.

But again, generally speaking, you might expect the long-term returns from a cash JISA to be lower than a stocks and shares ISA. But it’s likely to be less volatile. 

The Bottom Line on Stocks and Shares ISAs

A Stocks and Shares ISA is potentially a powerful way to invest for the future while benefiting from valuable tax advantages. While it’s not the right choice for everyone, combining stock market investing with tax-free growth can significantly boost long-term savings.

Online brokers have made investing more accessible than ever, allowing private investors to buy and sell shares with just a few clicks. However, with this convenience comes responsibility. Avoid the temptation to overtrade—frequent buying and selling based on short-term market movements can quickly lead to high dealing fees, which eat into your returns.

To get the most out of your ISA, do your research upfront and build a portfolio of investments that align with your long-term goals. Markets will always fluctuate, but sticking to a well-thought-out strategy rather than reacting to every price movement typically leads to better outcomes over time.

And one final word of caution—always double-check your trades before hitting ‘buy’ or ‘sell’. A simple mistake can be costly, and if you’re managing your own investments, there’s no one to blame but yourself. Taking a disciplined, long-term approach can help you maximize the benefits of your Stocks and Shares ISA while keeping your investments on track.

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