The Boohoo share price has crashed, what should I do?

The Boohoo (LON: BOO) share price has plunged on first-half earnings weakness. Should I sell now, or top up with some more?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Boohoo (LSE: BOO) released first-half figures on 30 September, and the share price slumped. As a shareholder, I’m not best pleased. Or, then again, if I’m not selling today, does it matter? Well, I’m looking at a Boohoo share price crash of nearly 20% in just a few days, and that instinctively hurts.

What has gone wrong? It’s all down to profit. Adjusted pre-tax profit dropped 20%, with earnings per share down 15%. That’s mainly due to Covid-19, as the company said: “COVID-19-related distribution cost increases totalled approximately £26 million in the first half.”

As a result, Boohoo has scaled back its full-year guidance. The firm now expects an adjusted EBITDA margin of 9%-9.5%. That’s down from the 9.5%-10% from previous guidance. I don’t think that’s so bad, though the Boohoo share price reaction suggests not many agree.

I think there’s a bit to unpack here. Firstly, revenue growth appears to be continuing just fine. The company reported a 20% revenue rise, to £976m, over the six months to August 2020. A fall-off in revenue due to the ending of the lockdown boost for shopping from home? I’m not seeing it.

Additionally, revenue climbed 73% compared to same period in 2019. So, pandemic aside, we’re still seeing solid underlying growth. And compared to two years ago, adjusted pre-tax profit is up 23% despite coronavirus-squeezed margins, and EPS is up 32%.

What should I do?

So what about my purchase, and what will I do now? Firstly, I’m down a bit, so my timing was poor. But I always remember the old Warren Buffett adage that time in the market beats timing the market. If nothing else, it’s a handy comfort blanket for those whose timing stinks the way mine so often does.

Just as the Boohoo share price got a big upwards kick as an early lockdown effect, I expected that to reverse once the pandemic was over. Sure enough, it has, and it does make me wonder. When people were buying around the peak of summer 2020, did they really not expect the big price spike to fall back? You know, the way they almost always do?

Still, it’s clear now that there was more post-pandemic unraveling to come, and that I would have done better had I waited a bit longer. But when I buy a share, I go on just one thing really. And that’s my take on its valuation at the time. If I think it’s undervalued, it’s a buy, otherwise it isn’t. Simple as that.

Boohoo share price valuation

The valuation now? The company says, “elevated short-term cost headwinds experienced in the first half are expected to continue in H2“. So I’m not expecting a reversal in the profit slip between now and year-end. Assuming a 20% dip in full-year earnings, I reckon that would give us a P/E of around 28 on the current Boohoo share price. I think that’s good value for a company with Boohoo’s growth prospects.

There are downsides, for sure. I think the biggest one is that I suspect the Boohoo share price is likely to remain weak for the rest of the year. And there could be even more bearishness creeping into the picture and sending it further down.

But on the current valuation, I believe I’m seeing a top-up opportunity here.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft owns shares of boohoo group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

FTSE shares: a bargain way to start building wealth in 2025?

Christopher Ruane explains how, by buying FTSE 100 shares at what he thinks are bargain prices, he hopes to build…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 ISA mistakes to avoid in 2025

Our writer outlines a trio of mistakes investors can make in their ISA, to their cost, and explains why he’s…

Read more »

Older couple walking in park
Investing Articles

3 UK shares to consider as a long-term investment for retirement

Our writer identifies three UK shares with long-term growth potential he believes investors should think about holding until retirement and…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

Could this beaten-down FTSE 250 stock be on the cusp of a recovery in 2025?

After this FTSE 250 financial services stock lost another 24% of its value in 2024, Andrew Mackie sees the potential…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Warren Buffett says make passive income while sleeping! Here’s my plan to do so

Billionaire Warren Buffett has said many wise things over the past half a century, including a thing or two about…

Read more »

Investing Articles

£5,000 invested in this FTSE 250 company 5 years ago is now worth over £24,000

Stephen Wright looks at how a FTSE 250 food stock has more than quadrupled over the last five years –…

Read more »

Investing Articles

I asked ChatGPT to name the best FTSE 100 stock and it picked this engineering giant

Dr James Fox asked generative artificial intelligence to name the best stock to invest in on the FTSE 100 in…

Read more »

Closeup of "interest rates" text in a newspaper
Investing Articles

Why I think right now could be the best time to buy UK stocks in over 20 years

UK bond yields hitting multi-decade highs are causing UK stocks to fall. Stephen Wright thinks there are opportunities, but investors…

Read more »