The Boohoo share price tanks on earnings. Is this a buying opportunity?

The Boohoo share price continued to drop following its latest results, but is now the time to buy? Zaven Boyrazian investigates.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Boohoo (LSE:BOO) share price took quite a tumble last week following its latest earnings report. The stock dropped as much as 15%, continuing its downward trajectory. As a result, its 12-month performance is now an unpleasant -40% return. But has the market overacted? And if so, should I be considering this business for my portfolio? Let’s take a look.

An encouraging interim report

Since the start of 2021, the Boohoo share price has been falling. It seems there was a rising level of uncertainty surrounding its ability to retain its online sales growth now that physical stores have reopened. But looking at its latest interim report, these fears were unfounded. Because group sales were up 73% over the last six months compared to a year ago.

After digesting its acquisition of Debenhams earlier this year, the firm has relaunched four new brands and made drastic improvements to its logistics infrastructure. The end result is a significant expansion of its addressable market size across the UK and US.

Needless to say, this is good news for the business. So why on earth did the Boohoo share price take a nosedive?

The tanking share price

Revenues may have hit record highs. But earnings weren’t so impressive. In fact, adjusted profits before tax dropped by 20% due to £26m worth of pandemic-related disruptions to its operations. That’s obviously disappointing, especially since management expects these disruptions to continue throughout the second half of 2021.

As a result, the firm has lowered its guidance for underlying profit margins for the year to be between 9% and 9.5% instead of 9.5% to 10%. And to makes matters slightly worse, capital expenditures for the year are also expected to be £25m higher than initially anticipated.

The last time I looked at Boohoo, I concluded that the share price was simply too high. And that the slightest bit of bad news could trigger a sell-off. That’s exactly what’s just happened. So is now the time to jump in?

Should I buy or sell the Boohoo share price

Time to buy?

Seeing profits decline is not a pleasant sight. However, the reasons are Covid-19 disruptions. With the vaccine rollout making good progress, the pandemic is slowly coming to an end. And therefore, the impact on margins is likely to be only temporary. At least that’s what I think.

These latest sales figures demonstrate the firm’s ability to continue growing revenue even in a post-pandemic environment. And with rigorous investment being made into improving its operational efficiency and order capacity, plus the new brands it has acquired, this growth looks set to continue over the long term.

With that in mind, the recent fall in the Boohoo share price looks like a buying opportunity, in my opinion. So, I’m considering it as a potential addition to my portfolio.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£9k of savings? Here’s how an investor could aim to turn it into a second income of £560 a month

Christopher Ruane digs into the theory and numbers of how an investor could target a chunky monthly second income of…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

A top S&P 500 value share to consider as markets sell off!

Worried about the outlook for S&P 500 shares in the New Year? Buying value stocks like this tech giant is…

Read more »

Investing Articles

£20k of savings? Here’s how an investor could target £980 of passive income each month

With a £20k pot to deploy, our writer outlines how a long-term investor could target almost £1k a month in…

Read more »

Investing Articles

FTSE shares: a bargain way to start building wealth in 2025?

Christopher Ruane explains how, by buying FTSE 100 shares at what he thinks are bargain prices, he hopes to build…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 ISA mistakes to avoid in 2025

Our writer outlines a trio of mistakes investors can make in their ISA, to their cost, and explains why he’s…

Read more »

Older couple walking in park
Investing Articles

3 UK shares to consider as a long-term investment for retirement

Our writer identifies three UK shares with long-term growth potential he believes investors should think about holding until retirement and…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

Could this beaten-down FTSE 250 stock be on the cusp of a recovery in 2025?

After this FTSE 250 financial services stock lost another 24% of its value in 2024, Andrew Mackie sees the potential…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Warren Buffett says make passive income while sleeping! Here’s my plan to do so

Billionaire Warren Buffett has said many wise things over the past half a century, including a thing or two about…

Read more »