Boohoo’s share price just crashed 15%. Is it time to sell?

Boohoo’s share price just tanked on the back of a disappointing set of H1 results. Were the results that bad? Edward Sheldon takes a look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fast-fashion retailer Boohoo (LSE: BOO) have delivered disappointing returns. Yesterday, Boohoo’s share price fell more than 15% after the company posted its half-year results. Over the last year, the stock’s fallen 40%.

Here, I’m going to take a look at yesterday’s results. I’m also going to look at whether, as a shareholder, it’s time for me to sell.

Why Boohoo’s share price crashed

I can see why the share price crashed after yesterday’s H1 results. There were quite a few negatives in the report. For a start, revenue for the six months to 31 August was only up 20%. This is low for Boohoo. Last year, the group posted 45% growth in H1 revenue. The year before, it posted 43% growth.

Then there was a 20% drop in adjusted profit before tax. Last year, Boohoo delivered an increase of 53%. The year before, the increase was 45%. The group said that profitability was impacted by “a number of cost headwinds driven by short-term factors largely relating to the pandemic” as well as its investment as it scales up its newly-acquired brands. It noted that shipping costs were “materially higher.”

Additionally, Boohoo said adjusted EBITDA margins for the full year are now expected to be 9-9.5%, compared to previous guidance of 9.5-10%. This is due to ongoing investments across its technology, offices, and infrastructure.

Optimistic about the future

But there were some positives in the H1 report. For example, the group said it had recently seen a re-acceleration in the rate of growth compared to that achieved in Q2 and that it expects full-year sales growth of 20-25%. This implies sales growth of 20-30% in H2.

The group also kept its medium-term targets unchanged. It’s targeting sales growth of 25% per annum and an adjusted EBITDA margin of 10%.

Finally, management was optimistic about the future. “We remain extremely confident in the group’s future growth prospects,” said CFO Neil Catto.

Boohoo shares: my move now

While Boohoo’s H1 results were disappointing, I’m going to hold onto my shares for now. Boohoo’s still a relatively young company so revenue and profit growth is going to fluctuate at times.

Looking at the results, I don’t see any major red flags. Investment costs to support growth are very normal for a young company. And many of the Covid-19 issues the company is facing, such as higher transportation and logistics costs and higher levels of returns, are impacting a lot of companies in the industry including major players like Nike.

It’s worth noting that Boohoo believes these issues will normalise in the medium term on the back of infrastructure investment and automation.

It’s also worth pointing out that over the last two years, Boohoo’s grown its revenue 73% and doubled its market share in the UK and the US. So it’s definitely heading in the right direction.

And looking ahead, there are reasons to be positive. Realistically, the world’s still very much in the early stages of the reopening process. As social activities (events, travel, etc) pick up, demand for fashion should rise.

Of course, there are risks to be aware of. For example, inflation could stick around for longer than expected, putting further pressure on profits.

I’m comfortable with the risks though. I expect Boohoo to continue growing in the years ahead so I’m going to hold onto my shares.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon owns shares of boohoo group. The Motley Fool UK owns shares of and has recommended Nike. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I’m not surprised the IAG share price is surging, it’s the top-rated UK stock

The IAG share price is up 57% since the start of the year, but remains undervalued. This bull run could…

Read more »

Investing Articles

Is the stock market set for a crash in 2025?

Could antitrust lawsuits derail US tech stocks and cause a stock market crash next year? Stephen Wright thinks the risks…

Read more »

Investing Articles

As Rolls-Royce’s share price falls 8%, is it time for me to buy on the dip?

Rolls-Royce’s share price has dropped after a stellar rise this year. I think this leaves it looking even more discounted…

Read more »

Engineer Project Manager Talks With Scientist working on Computer
Investing Articles

I reckon this S&P 500 stock could be among the best shares for me to buy today

This S&P 500 monopoly stock's trading at a 30% discount to its historical valuation just as growth could be about…

Read more »

Investing Articles

A ridiculously cheap FTSE 250 stock to buy today?

The FTSE 250's rising by double-digits, but this stock's seemingly falling behind despite higher cash flows and dividends. At a…

Read more »

Investing Articles

The FTSE 100’s trading near a 52-week high! I’m still looking to buy

The FTSE 100's slowly making its way towards record highs, but there are still dirt cheap buying opportunities to discover…

Read more »

Smiling senior white man talking through telephone while using laptop at desk.
Investing Articles

1 surging stock I think could gatecrash the FTSE 100 in 2025!

Royston Wild reckons this FTSE 250 share is heading all the way to the Footsie. Here he explains why it's…

Read more »

artificial intelligence investing algorithms
Investing Articles

Should I buy skyrocketing Palantir stock for my ISA in 2025?

This red-hot artificial intelligence share has even outperformed Nvidia so far this year. Is it finally time I added it…

Read more »