Will the Tesco share price come under pressure in October?

The Tesco (LON: TSCO) share price has had a good couple of years. But how will it fare now the competitive pressure is back on?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) has done well during the Covid-19 pandemic. It offers a delivery service that’s as good as any, and that has been a lifeline for millions stuck at home. The Tesco share price has held up strongly, and that reinforces my liking for the company.

I’ve come close to buying Tesco for my Stocks and Shares ISA a number of times. The shares tend to hover around a reasonable valuation. And then there’s the dividend. Yields are strong now at around 4%, and Tesco’s progressive policy should bode well for the future.

Supermarket shares are currently buoyed by the bidding battle we saw for Morrisons. There’s plenty of private equity capital around, it seems, ready to be invested in the UK supermarket sector. The Sainsbury share price has already spiked amid rumours that it could be the next target. That’s come to nothing yet, and the shares have fallen back.

Tesco share price boosted?

I reckon the chance of anyone making a bid for Tesco is slim. But the Morrisons takeover does suggest supermarket shares are undervalued. So I’m back to thinking about Tesco for my next chunk of investment cash.

I haven’t bought Tesco only because, whenever I’m ready for a purchase, I find something I like better. One thing did make me wary of Tesco back in the pre-pandemic days, though. That’s competitive pressure from the cut-price duo of Lidl and Aldi.

We’re heading out of the crisis now, and away from a forced need to order our shopping for home delivery. So are the old pressures coming back? And will the Tesco share price face a weaker October and beyond? Both from fading bid speculation and from the two interlopers?

Expansion is back on

Expansion plans were put on hold when the lockdown days hit. But they’re getting back on track now. In June, Lidl revealed plans to open 50 new stores in the UK over the subsequent 12 months. The plans will cost an estimated £1.3bn, and should help the German operator to reach its goal of 1,000 stores by 2022.

Interestingly, Lidl plans to install electric vehicle charging points at all its new stores. Will that give them an added attraction over Tesco stores?

Aldi, meanwhile, has announced plans  to invest a similar £1.3bn in its store expansion programme. This time, we’re looking at 100 new stores over the next two years. There might be a bit of an edge here too, as Aldi reckons it won’t be suffering from supply chain shortages as it directly employs most of its own drivers.

What do I think now?

So what’s my take on Tesco now? I do think I need to have a keen awareness of the growing competition. But it’s more a case of remembering what the underlying market is like, as I might otherwise forget that Tesco’s pandemic advantages will not be permanent.

Kantar Worldpanel still puts Tesco’s market share at 27.3%, with the German duo accounting for 14.2% between them. I want to keep a close eye on where those figures go in the coming years. But I still see Tesco as having its advantages, though I do think the Tesco share price could show a bit of a wobble in October. It remains on my shortlist.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Morrisons and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Dividend Shares

How to invest £20,000 in 2025 to generate safe passive income

It’s easy to generate passive income from the stock market today. Here’s how Edward Sheldon thinks investors should build an…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Could the FTSE 100 hit 9,000 in 2025?

The FTSE 100 has lagged other indexes over the last year. But some commentators believe 2025 could be a stellar…

Read more »

Investing Articles

Why selling cars could drive the Amazon share price higher in 2025

After outperforming the S&P 500 in 2024, Stephen Wright's looking at what could push the Amazon share price to greater…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

3 of the best British shares to consider buying for 2025

Looking for UK shares to think about buying next year? These three stocks have all been brilliant long-term investments but…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

5 crucial Warren Buffett investing habits and a stock to consider buying now

Here's a UK stock idea that looks like it's offering the kind of good value sought by US billionaire investor…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

2 legendary FTSE 250 shares I won’t touch with a bargepole in 2025

Roland Head looks at two household names and explains why these FTSE 250 shares are already on his list of…

Read more »

Investing Articles

Why I think the Barclays share price is still a bargain heading into 2025

Stephen Wright thinks a combination of dividends and share buybacks means the Barclays share price is still attractive, despite a…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Here’s how an investor could use £10 a day to target a £2,348 second income

For just a tenner a day, our writer illustrates how an investor could build a four-figure annual second income over…

Read more »