The Sainsbury’s share price rose 15% yesterday. Would I buy it?

The Sainsbury’s share price reached multi-year highs yesterday on news that it had received a buyout offer. So am I buying some shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Would I buy Sainsbury’s (LSE: SBRY) shares after their big rise on Monday? To answer that question, I think it is essential to first consider why they rose so much. The FTSE 100 supermarket’s share price increased to 341p, a level not seen in years. According to reports I read, this was either a seven- or a 15- year high. My own data showed a somewhat more subdued high of three years. Whichever way we look at it though, it is clear that there was a sharp increase. This followed speculation that it might be a buyout target. 

Why did the Sainsbury’s stock jump?

After Asda’s sale to private equity funds earlier this year and the process underway for Morrisons as well, it now appears to be Sainsbury’s turn. According to news reports, the US-based Apollo Management Group has offered it a price of £7bn. If Sainsbury’s shows an interest, it is quite likely that the price will be revised upwards over time. 

This is because right now, this is exactly the price offered to Morrisons, which is only the fourth largest supermarket in the UK compared to Sainsbury’s, which is the second largest, smaller only than Tesco. Moreover, since the initial offer for Morrisons came in during June, its price has been bid up by 27%. Even though the actual valuations of the two companies can differ based on their individual financial profiles, it does seem reasonable to think that better offers could be coming. 

And if its valuation increases, so will its share price. Morrisons’ share price is up over 60% from the time the initial offer came in. And it is exactly this speculation that drove up Sainsbury’s share price yesterday as well.

What’s next for its share price?

Whether it rises further or not will depend on the supermarket’s reaction to. If there is no progress on buyout talks, I think the share price could fall from here. The next few days will tell us exactly what is going on, but by the time that we get some clarity, I reckon its share price would have reflected events. 

My point here is this. It is already too late to buy the stock speculatively for fast gains. I may make some gains, but will they be worth my while? I have no way of knowing right now, and this is really not my investing style either. 

What I’d do

If I really have to buy a supermarket stock, I would much rather buy Tesco. In a comparison of the two I first did in 2019, it was already clear that Tesco is better prepared to transition to next-generation shopping. The pandemic proved this as it quickly adapted to the new normal with an improvement in its digital sales platform. Also, in 2019 Tesco’s stability was preferable to Sainsbury’s more adventurous approach at the time, referring to its proposed merger with Asda. I think that assessment is still true today.  

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Morrisons and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »