Why I’m buying cheap UK shares now to hold for a decade

By having a long-term mindset, Jonathan Smith explains why buying cheap UK shares now can help to boost his returns further down the line.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK stock market has been choppy over the past couple of weeks. The FTSE 100 saw a drop from 7,100 points down to 6,850 points in just a few days, before rallying back sharply above the 7,000 level at the end of last week. Such short-term swings are becoming increasingly common. However, I think this gives me good opportunities to buy cheap UK shares that I can then hold for a decade. Here’s why.

What’s a cheap UK share?

I need to elaborate a little on what I mean when I speak of cheap UK shares. The simple part is UK shares. I primarily look for stocks within the FTSE 100 index, but can expand my search and include the FTSE 250 and even AIM-listed companies.

Identifying a cheap share is slightly harder. It’s subjective, as something I think looks cheap won’t be the same for someone else. Yet there are some common denominators most can agree on. For example, a price-to-earnings ratio that’s below the index or sector average. Alternatively, a share price that is at long-term low levels when using a time frame spanning several years.

Each investor will have their own specific points they look for on top of the above. The main point from this is that some UK shares look cheap to most investors, but other shares offer less of a consensus. 

The long-term mindset

Once I’m happy with the cheap UK shares I’m buying, my aim is to hold them for a decade. Why? If I truly believe the stock is a good buy, then the probability of me making a profit from holding a stock should increase over time. 

For example, consider Company X that I think offers me good value going forward. One week after I buy the stock, a trading update comes out that’s worse than expectations and the share price falls. If I sold now, I would make a loss. Over the course of the next few years, results improve and the valuation comes back to a fairer (higher) value. This now puts me in profit.

The point here is that short-term moves don’t always reflect the long-term trend. By having a mindset that I’m going to hold the cheap UK share for the foreseeable future, it helps me to be less stressed about swings in the short run.

Thinking about which stocks I’m happy to hold for the future also helps me make more rational decisions. If I don’t think a business will still be going strong in a decade, why should I buy it now? This particularly applies for ‘meme stocks’ and other high-risk shares that I might be tempted to buy. They could offer great short-term returns, but I need to weigh up the risk and reward by looking beyond the next few months.

With these points in mind, I can hopefully generate strong long-term gains from undervalued shares.

jonathansmith1 has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »