The Boohoo share price is below 300p. Is now a buying opportunity?

The Boohoo share price has fallen in 2021 so far. So should I buy now? Here I look at the pros and cons for investing in the online retailer.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Boohoo (LSE: BOO) share price is currently trading below 300p. In fact, the stock hasn’t delivered a great return so far this year. Since the beginning of 2021, it’s down 18% but over the last 12 months, the shares have increased by almost 10%.

What does this mean? Well, I only have to look at the share price chart to see that there has been a lot of volatility. Despite this, the Boohoo share price trades on an expensive valuation, with a current price-to-earnings (P/E) ratio of 32x.

So is now a buying opportunity? Well, I’m still steering clear of the stock as I do have some concerns.

Bull case

The pandemic has only accelerated online shopping. And this has clearly worked in Boohoo’s favour. The retailer continues to deliver strong sales as seen from its quarterly trading statement last month.

What the company does well is sell fast fashion to a young demographic. It can react to changes in trends quickly, which has helped it grow rapidly. It made a good and relatively low-risk move by acquiring the non-store operations of Debenhams, Dorothy Perkins and Wallis.

These brands should expand Boohoo’s current customer base and allow it to scale up quickly. So far it’s progressing well in integrating these into its platform, which should start to pay off.

It has a strong balance sheet and last reported a net cash position of £199.1m. This is down from the year-end due to the company’s investment across its offices and infrastructure. But it’s encouraging to see that it’s spending capital to fuel the next stage of its growth.

Bear case

I have some concerns though. The Boohoo share price is trading on a high valuation, which means that it’s going to be sensitive to any negative news. The stock could fall further if it sees a slowdown in sales.

Some developments could have either a positive or a negative impact. Physical shops have now opened in the UK and people are socialising. This could dent its revenue going forward, but the fact that people are socialising could encourage them to buy more of its products. The company is also ramping up its expansion especially in the US. That could be good news, but it could hit profitability if plans don’t remain on track.

My other concern is its governance. Following on from its supplier scandal, it has been pulling out all the stops to polish its reputation. It has published its UK supplier list and expects to release the global version in September. Other moves include introducing new processes and additional audits.

While this is all well and good, the damage will take more than this to resolve. As a long-term investor, I’m looking for quality of corporate governance on a consistent basis. Not just some of this and a little bit of that. I also can’t help but feel that some other skeletons could come out of the closet, which could hit the Boohoo share price.

My verdict

I don’t think the shares are a good buying opportunity even though they’re trading below 300p. But the stock is certainly on my watch list as I’d like to see further evidence that its governance issues have been resolved once and for all.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s the forecast for the Tesla share price as Trump’s policies take focus

The Tesla share price surged following Donald Trump’s election victory, but the stock is trading far above analysts’ targets. Dr…

Read more »

Investing Articles

£15,000 in cash? I’d pick growth stocks like these for life-changing passive income

Millions of us invest for passive income. Here, Dr James Fox explains his recipe for success by focusing on high-potential…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

Here’s my plan for long-term passive income

On the lookout for passive income stocks to buy, Stephen Wright is turning to one of Warren Buffett’s most famous…

Read more »

artificial intelligence investing algorithms
Growth Shares

Are British stock market investors missing out on the tech revolution?

British stock market investors continue to pile into ‘old-economy’ stocks. Is this a mistake in today’s increasingly digital world?

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

My 2 best US growth stocks to buy in November

I’ve just bought two US growth companies on my best stocks to buy now list, and I think they’re still…

Read more »

Investing Articles

£2k in savings? Here’s how I’d invest that to target a passive income of £4,629 a year

Harvey Jones examines how investing a modest sum like £2,000 and leaving it to grow for years can generate an…

Read more »

Renewable energies concept collage
Investing Articles

Down 20%! A sinking dividend stock to buy for passive income?

This dividend stock is spending £50m buying back its own shares while they trade at a discount and also planning…

Read more »

Investing Articles

I’d buy 32,128 shares of this UK dividend stock for £200 a month in passive income

Insider buying and an 8.1% dividend yield suggest this FTSE 250 stock could be a good pick for passive income,…

Read more »