The Wise share price is on the rise. Should I buy now?

The Wise share price went flying after its public debut. But what does this company do? And is it worth owning? Zaven Boyrazian investigates.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Wise (LSE:WISE) share price surged a solid 10% on its first trading day last week. The fintech company joined the London Stock Exchange via a direct listing at a valuation of £8.75bn.  This actually makes it the largest-ever public listing of a UK technology business. And today its market capitalisation is closer to £13.5bn.

So, what does Wise do? And should I be considering this newly minted public company for my portfolio?

Moving money worldwide

Wise (or TransferWise as it was formerly known) provides international money transfer solutions for individuals. Typically, when performing such transactions through a bank or foreign exchange dealers, there comes an enormous processing fee. But with Wise, transfers are not only on average seven times cheaper but also significantly faster. According to the company, 83% of all transactions are completed within 24 hours and 38% instantly.

As someone who often sends money abroad, that sounds quite impressive to me. So how does it work? Instead of transferring funds directly from one bank account to another, Wise uses a network of payment processors. These include Visa and Mastercard that process, authenticate, and approve transactions within seconds.

Given this new transfer structure is significantly more efficient than an archaic wire transfer, I’m not surprised to see the company’s platform attract more than 10 million users. This, in turn, has enabled Wise to generate £421m in revenue between March 2020 and 2021. And not only that, unlike many young fintech companies in the space, this one is actually profitable.

With an operating income of £44.9m, Wise works at a margin of around 11%. That’s certainly not fantastic. But it’s worth noting that it seems the majority of the firm’s expenses are fixed. Meaning as the number of users grow, margins should improve, pushing the share price even higher. At least, that’s what I would expect.

The Wise share price has its risks

As you may have already realised, a £13.5bn valuation for a company that just about makes £45m in underlying profits is quite a lofty figure. But that’s often the case with potentially high-flying tech stocks. It’s trying to revolutionise international transfers, after all.

However, there are some risks related to the way it operates. Specifically, its complete dependence on third-party companies to process transactions. Given that the firm will struggle to function without these other businesses, it doesn’t have much bargaining power to negotiate fees. Not to mention, should a relationship turn sour, it could cause significant disruption to its products and services. This, in turn, would likely push users towards a competitor. Needless to say, if Wise’s user numbers fall at this early stage, it would probably send its share price plummeting.

The Wise share price has its risks

The bottom line

Overall, I’m not entirely convinced by the investment case, at least not yet. Wise has a monumental amount of competition in this space. What’s more, most of its rivals operate with similar technologies. To me, that indicates the barriers to entry aren’t that high, and that fee pricing power is near non-existent.

Its user base seems too small in my eyes to solidify its position within the fintech world. And so, for now, the company is staying on my watchlist until it can boost those numbers.

Zaven Boyrazian owns shares of Mastercard. The Motley Fool UK owns shares of and has recommended Mastercard. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sunrise over Earth
Investing Articles

Meet the ex-penny share up 109% that has topped Rolls-Royce and Nvidia in 2025

The share price of this investment trust has gone from pennies to above £1 over the past couple of years.…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

1 of the FTSE 100’s most reliable dividend stocks for me to buy now?

With most dividend stocks with 6.5% yields, there's a problem with the underlying business. But LondonMetric Property is a rare…

Read more »

Investing Articles

Is 2026 the year to consider buying oil stocks?

The time to buy cyclical stocks is when they're out of fashion with investors. And that looks to be the…

Read more »

ISA coins
Investing Articles

3 reasons I’m skipping a Cash ISA in 2026

Putting money into a Cash ISA can feel safe. But in 2026 and beyond, that comfort could come at a…

Read more »

US Stock

I asked ChatGPT if the Tesla share price could outperform Nvidia in 2026, with this result!

Jon Smith considers the performance of the Tesla share price against Nvidia stock and compares his view for next year…

Read more »

Investing Articles

Greggs: is this FTSE 250 stock about to crash again in 2026?

After this FTSE 250 stock crashed in 2025, our writer wonders if it will do the same in 2026. Or…

Read more »

Investing Articles

7%+ yields! Here are 3 major UK dividend share forecasts for 2026 and beyond

Mark Hartley checks forecasts and considers the long-term passive income potential of three of the UK's most popular dividend shares.

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

2 top ETFs to consider for an ISA in 2026

Here are two very different ETFs -- one set to ride the global robotics boom, the other offering a juicy…

Read more »