I think these 2 FTSE 100 stocks might be among the best shares to buy today

These two well-known companies are both FTSE 100 members. Christopher Ruane explains why he rates them the best shares to buy today for his portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 index of leading UK shares has risen 25% over the past year. To me, that suggests some shares may not now be the bargains they were a few months ago. But when I consider the best shares to buy today, I still think the FTSE 100 throws up some attractive options.

Here are two FTSE 100 shares I’ve bought this year that I still consider among the best shares to buy today.

Looking to economic recovery

With memories of the last financial crisis looming large in investors’ minds, I wasn’t surprised to see many bank stocks tumble last year.

Since then, sentiment about the sector has improved. The economic impact of the pandemic on banks has been less than initially feared.

That helps explain why shares in Lloyds (LSE: LLOY) have put on 48% over the past year. That is an impressive performance. But even now I think the bank could be among the best shares to buy today for my portfolio.

Its focus on the UK means that it is heavily exposed in the event that the British economy turns down. But I like the simplicity it brings to the investment case. Lloyds is close to a pure play on the performance of UK banking. With the biggest mortgage book of any UK bank, it is set to reap the rewards of a housing market that continues to be buoyant.

One of my best shares to buy today

The bank has resumed dividends, at the maximum level allowed by its regulator. Even after the difficulties of last year, the bank still turned a post-tax statutory profit of £1.4bn. That’s over £4m a day, even amid a pandemic. That underlines the strength of the business model in my view.

Lloyds’ strong brand and focussed model appeal to me. However, risks include a management transition and also any weakness in the UK housing market.

FTSE 100 consumer goods giant

Another FTSE 100 company which I rate among the best shares to buy today is Unilever (LSE: ULVR). It’s put on 10% since the start of last month. But over the past year its performance has been flat, with a share price increase of less than 1%.

I think the company’s collection of brands such as Dove, Domestos, and Hellmann’s gives it the sort of business moat that should help it thrive long into the future. But I also like the company’s global reach. By selling low-cost as well as more premium brands, Unilever is able to tap into growth in developing markets and accommodate the aspirations of wealthier customers.

With a price-to-earnings ratio of 19 and a dividend yield of 3.6%, I rate the company among the best shares to buy now. I think the brands can help it with pricing power, demographics of developing markets work in its favour, and an experienced management team will help keep the company relevant.

However, risks include rising input costs and the possible dampening effect on demand of a tighter economy in many markets.

christopherruane owns shares of Lloyds Banking Group and Unilever. The Motley Fool UK has recommended Lloyds Banking Group and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »