The ISA deadline is coming. Here are some of the best FTSE 100 stocks I’d buy now

Time is running out for investors to take advantage of their £20K ISA allowance. Paul Summers highlights FTSE 100 (INDEXFTSE:UKX) stocks he’d buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Scene depicting the City of London, home of the FTSE 100

Image source: Getty Images.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors now have just two weeks left to contribute up to £20,000 to their tax-efficient Stocks and Shares ISAs. This morning, I’m highlighting three of what I consider to be the best FTSE 100 stocks to spend this allowance on. 

Burberry

Shares in luxury goods maker Burberry (LSE: BRBY) jumped earlier this month following an unexpected (and unexpectedly encouraging) update on trading. The FTSE 100 member said that it had continued to see a “strong rebound” in trading since December. Comparable retail Q4 sales were now predicted to be between 28% and 32% higher than in the previous financial year.

Sure, this needs to be put in context. The fact that Burberry was forced to close many of its stores in 2020 means the damage done by the pandemic will still be evident in the full-year numbers. Group revenue is already expected to be down by around 10% or 11%. So, while the FTSE 100 is beating expectations, those expectations weren’t particularly high to begin with.

Notwithstanding this, I’m confident that Burberry is through the worst. In the absence of any more global crises, I think there’s a good chance it will eclipse the previous share-price-high before the end of 2021. Of course, there’s no guarantee that we won’t see more global crises so that remains a risk.

Unilever

FTSE 100 consumer goods behemoth Unilever (LSE: ULVR) hasn’t had a very good 2021 so far. Sluggish profit growth has shaken investor confidence. The share price is down almost 11% since the beginning of the year and almost 25% from its record high back in August 2019. 

As frustrating as this is, I think we should consider the bigger picture. Over many years, Unilever has been an outstanding investment thanks to its global reach and huge portfolio of ‘sticky’ brands. Like Burberry, returns on capital employed (ROCE) and operating margins — two measures of a company’s quality — have been consistently solid. 

Of course, there’s always a risk things get worse before they get better. And there’s also a risk that sluggish growth is here to stay. Past performance is, after all, no guide to the future. Given that Unilever is currently trading on a historically-below-average 19 times forecast earnings, however, I suspect now is a good time to load up. There’s always the 3.7% dividend to temporarily soothe the pain. 

Diageo

I’ve long been bullish on premium spirit maker Diageo‘s (LSE: DGE) ability to rebound from the pandemic and I still think so. If anything, I think time may be running out to acquire the stock before a significant price recovery kicks in.

In the UK, pubs and restaurants can serve customers outside from April 12. Indoor service should resume in May. The lifting of all restrictions on June 21 will also mean nightclubs can finally reopen. All of these developments should be good news for Diageo. 

Yes, this assumes vaccine rollouts continue to progress both here and abroad. It also assumes that our desire to socialise will return to normal. Major shareholder Nick Train believes this will be the case. Nothing can be guaranteed though.

Diageo shares have traded pretty much within the 2800p-3000p range since November. They may continue to do so for a while longer. Even so, I’m increasingly confident that we’ll look back on the current share price as an opportunity by the end of the year.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Paul Summers owns shares of Burberry. The Motley Fool UK has recommended Burberry, Diageo, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

If I’d invested £5,000 in a Nasdaq index fund 5 years ago, here’s how much I’d have now

The Nasdaq index keeps hitting new all-time records in 2024, as US tech stocks fly. How much could I have…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

£500 to invest a month? Consider aiming to turn that into a £20,000 passive income like this!

With a regular monthly investment, it's possible to build a large and steady passive income for retirement. Royston Wild explains.

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Investing Articles

As retirement needs soar 60%, here’s how I’m building wealth with UK shares

A regular investment in UK shares and funds could help Brits create a large and lasting pension. Our writer Royston…

Read more »

Investing Articles

I’d buy Games Workshop shares before they reach the FTSE 100!

Games Workshop shares look likely to join the FTSE 100 soon. Here’s why I think investors should consider buying the…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Could me buying this stock with a $2.5bn market-cap be like investing in Tesla in 2010?

Archer Aviation (NASDAQ:ACHR) stock's nearly doubled so far in November. Could this start-up be another Tesla in the making?

Read more »

Investing Articles

5,000 shares of this UK dividend stock could net me £1,700 a month in passive income

Our writer calculates the passive income he could earn from holding a significant number of shares in this powerful dividend-paying…

Read more »

Investing Articles

9.3%+ yields! 3 FTSE 100 dividend giants to consider buying

Our writer examines a trio of high-yield FTSE 100 shares and explains some of the opportunities and risks he sees…

Read more »

Investing Articles

As the Kingfisher share price drops on Budget fallout, should I buy?

The Kingfisher share price was on a strong 2024 run until the DIY group warned us of the possible effects…

Read more »