Card Factory’s share price has soared. Should I buy this stock now?

The Card Factory share price has soared around 80% over the last month. Edward Sheldon takes a look at the investment case.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One UK stock that’s hot right now is Card Factory (LSE: CARD). Over the last month, its share price has risen about 80%. However, over the last year, it’s still down about 15%.

Is this a stock I should consider for my own portfolio? Let’s take a look at the investment case.

Card Factory: growth prospects

The first thing I always look at when analysing a stock is its long-term growth prospects. I like companies that have the potential to grow much larger over time.

Looking at Card Factory, I’ve some concerns about the long-term growth potential. The company says the UK greeting card market size is set to be stable at £1.3bn through to 2024. However, it also says the UK card market has seen a long-term trend of mild volume decline (between 1% and 2% per annum). Where’s the long-term growth going to come from here if the industry is struggling?

To be fair to Card Factory, the company did have a solid growth track record prior to Covid-19. Between FY2015 and FY2020, revenue grew from £353m to £452m. However, sales took a big hit last year due to the pandemic. Analysts expect revenue of £302m for the year ended 31 January 2021.

Financials

Digging deeper into the financials, there are things I like and things I don’t like about Card Factory.

One positive is the company’s been quite profitable in the past. Between FY2015 and FY2020, return on capital employed (ROCE) averaged 18.2%. That’s impressive.

The company also had a nice dividend track record prior to Covid-19. Between FY2015 and FY2019, it raised its dividend from 6.8p to 9.3p. The board decided not to pay a final dividend for FY2020, due to Covid-19 disruptions.

What concerns me, however, is the balance sheet and liquidity. The balance sheet looks weak, in my view. Not only was long-term debt significantly higher than equity at 31 July 2020 (£279m vs £204m) but there was also a huge chunk of goodwill (£314m) on the books.

Meanwhile, on 14 January, Card Factory issued a statement saying it expects to breach the terms of its loans. Since then, it’s advised that its banks have provided waivers in respect of anticipated covenant breaches through to 31 March. It’s also advised it’s working on a plan to refinance the company.

My colleague Roland Head believes this most likely means a share placing is on the way. I think he’s right. Therefore, the risk of buying Card Factory now is that the shares could get heavily diluted in a discounted fundraising.

Given that we don’t have any details about a potential fundraising right now, it’s impossible to really work out an accurate valuation for Card Factory.

My view on Card Factory shares

Weighing everything up, this isn’t a stock for me. I can’t see where the long-term growth is going to come from and it’s hard to put a valuation on the stock right now.

All things considered, I think there are much better UK shares I could buy for my portfolio today.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has recommended Card Factory. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£9k of savings? Here’s how an investor could aim to turn it into a second income of £560 a month

Christopher Ruane digs into the theory and numbers of how an investor could target a chunky monthly second income of…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

A top S&P 500 value share to consider as markets sell off!

Worried about the outlook for S&P 500 shares in the New Year? Buying value stocks like this tech giant is…

Read more »

Investing Articles

£20k of savings? Here’s how an investor could target £980 of passive income each month

With a £20k pot to deploy, our writer outlines how a long-term investor could target almost £1k a month in…

Read more »

Investing Articles

FTSE shares: a bargain way to start building wealth in 2025?

Christopher Ruane explains how, by buying FTSE 100 shares at what he thinks are bargain prices, he hopes to build…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 ISA mistakes to avoid in 2025

Our writer outlines a trio of mistakes investors can make in their ISA, to their cost, and explains why he’s…

Read more »

Older couple walking in park
Investing Articles

3 UK shares to consider as a long-term investment for retirement

Our writer identifies three UK shares with long-term growth potential he believes investors should think about holding until retirement and…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

Could this beaten-down FTSE 250 stock be on the cusp of a recovery in 2025?

After this FTSE 250 financial services stock lost another 24% of its value in 2024, Andrew Mackie sees the potential…

Read more »

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

Warren Buffett says make passive income while sleeping! Here’s my plan to do so

Billionaire Warren Buffett has said many wise things over the past half a century, including a thing or two about…

Read more »