Long-term investment: positive outlook gives me hope for a 2021 FTSE 100 rally!

Optimism has been bolstering the FTSE 100 (INDEXFTSE:UKX) this month. I think a long-term investment strategy is a great way to handle both a rally and a crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Long-term investment is a time-tested strategy with positive results, but market volatility can leave investors questioning their methods. With the arrival of vaccines increasingly likely and Brexit uncertainty finally ending, some financial experts believe the FTSE 100 is at the start of a rocketing road to recovery. If true, this spells great news for patient investors riding out the storm of 2020.

Avoiding risk with long-term investment

Companies like Cineworld, Rolls-Royce and IAG have seen their businesses decimated by Covid-19 and their share prices collapse. But positive vaccine news has these shares rising with a vengeance.

While market volatility can create opportunities for trading shares, it brings additional risk. Many companies with a poor outlook are seeing their shares traded up and down daily because it makes traders and institutional investors a lot of money. But it can create a false sense of optimism, and retail investors are left high and dry when the companies come crashing back down.

That’s one reason long-term investing is a better alternative to opportunistic day trading. While it may seem like investors miss out on big upswings, they also avoid the massive drops. History has shown that long-term holders achieve better returns than day traders. Therefore, it’s good to keep in mind that patience pays off.

Many long-term holders who saw their portfolios crumble in the March market crash have now recovered all their losses. This shows that the ability to remain patient and invest in strong companies pays off.

Buy like Buffett

Long-term investment is a strategy advocated by Billionaire investors Warren Buffett and Charlie Munger. They encourage investors to research and understand the companies they’re interested in buying. This ensures an investor’s decision to buy shares is backed with self-assured knowledge.

They also encourage buying when the share price is lower than its intrinsic value. This means it’s priced at a point that looks undervalued to its sector and future potential. The ultimate aim is to hold the company’s shares for many years. Long-term investment allows the buyer to benefit from the power of compound interest.  So if the company looks to have a competitive advantage and staying power, it could very well be a good addition to a long-term investment portfolio.

Why will the FTSE 100 rally?

Brexit has been dragging on for four long years. To finally put it behind us, no matter what the terms, will allow the economy to look forward. It leaves the country in a position to reset and rebuild.  If sterling becomes weaker in the process, then it attracts foreign money into the economy, in turn boosting the FTSE 100.

The sheer amount of cash held by fund managers and many retail investors could be another reason for a rally. Cash held by fund managers is high, because the 2020 volatility and overhanging uncertainty caused prudence to prevail. But it doesn’t look good for them to horde cash for any length of time. Therefore, pressure is on to invest again. The same goes for retail investors. While they don’t feel the same pressure to get back to investing, temptation may return once Covid vaccines are in widespread use and the economy reopens.

I think there’s a good chance 2021 will see a Footsie rally, and it pays to consider long-term investment in equities.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »