Why now could be my once-in-a-lifetime chance to buy bargain FTSE 100 shares

Bargain FTSE 100 shares could get more expensive as optimism hits the stock market. I think now could be the perfect time to buy.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Share prices may have risen sharply in the days since news of effective Covid-19 vaccines, but I think there is still time to buy bargain FTSE 100 shares. 

The UK’s largest stock market has gained a healthy 15% since late October. And that’s good for my existing holdings. But I’m still eyeing bargain FTSE 100 shares at attractive valuations today.

I’m planning to avoid some of the more fragile debt-laden FTSE 100 shares popular with day traders. These include Cineworld (£6.6bn in debt) and Carnival (£13.5bn in debt). But high-quality, profitable, bargain FTSE 100 shares are on my radar. 

Buying opportunities

Cheap FTSE 100 shares are everywhere once you start to look. In times of relative peace and calm, the valuations of ‘bargain’ companies are much higher than today. 

To prove this point, we need only compare the average price to earnings (P/E) ratio of the FTSE 100 now with earlier years. Across 2020 the average P/E ratio of the FTSE 100 was around 14.6. In 2017, it was over 22. In 2016, it was more than 33

I would conclude that there were far fewer bargain FTSE 100 shares on sale in the mid-2010s.

Longer risks

The pandemic has been a classic example of how investor sentiment can switch from positive to negative in a very short space of time. News of the first wave of Covid-19 vaccines swung the needle back from pessimism to optimism again. 

Today’s FTSE 100 rally could fall away if the effectiveness of these wonder drugs is not borne out in reality. 

If the treatments from Pfizer, Moderna, Astrazeneca or Johnson & Johnson aren’t as effective as claimed? If there are more severe side effects than people expect? We could be back in the throes of another stock market crash in 2021. I’m not hoping for this scenario. But investors have to be realistic and deal with the prospect of risk. 

And amid all this sentiment whiplash is where cheap FTSE 100 shares tend to appear.

Further ahead

But I would avoid FTSE 100 shares at extremely low P/E ratios, because there are normally skeletons in their closets. By this I mean long-term structural debt that is difficult to escape, even if sales return to normal over the medium term.

Instead I would be looking at companies whose products are in demand, whether lockdowns are ongoing or restrictions have been lifted.  

At an undemanding 12 times revenue, chemicals giant Johnson Matthey could be worth me considering, for example. Shares with classic defensive properties and stable earnings like pharmaceuticals and tobacco also head to the top of my list. 

One other example of a FTSE 100 company I particularly like because of its attractive valuation is defence giant BAE

There are definitely still risks on the horizon, to my mind. But I’m looking closely at such bargain FTSE 100 shares to add to my portfolio. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

TomRodgers has no position in any of the shares mentioned. The Motley Fool UK has recommended Johnson & Johnson. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

artificial intelligence investing algorithms
Investing Articles

Could buying this stock with a $7bn market cap be like investing in Nvidia in 2010?

Where might the next Nvidia-type stock be lurking in today's market? Our writer takes a look at one candidate with…

Read more »

Investing Articles

Is GSK a bargain now the share price is near 1,333p?

Biopharma company GSK looks like a decent stock to consider for the long term, so is today's lower share price…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Could December be a great month to buy UK shares?

Christopher Ruane sees some possible reasons to look for shares to buy in December -- but he'll be using the…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Sticking to FTSE shares, I’d still aim for a £1,000 monthly passive income like this!

By investing in blue-chip FTSE shares with proven business models, our writer hopes he can build sizeable passive income streams…

Read more »

Growth Shares

BT shares? I think there are much better UK stocks for the long term

Over the long term, many UK stocks have performed much better than BT. Here’s a look at two companies that…

Read more »

British Pennies on a Pound Note
Investing Articles

After a 540% rise, could this penny share keep going?

This penny share has seen mixed fortunes in recent years. Our writer looks ahead to some potentially exciting developments in…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Is the S&P 500 going to 10,000 by 2030? This expert thinks so

One stock market strategist sees animal spirits taking hold and driving the S&P 500 index even higher by the end…

Read more »

Investing Articles

I’m expecting my Phoenix Group shares to give me a total return of 25% in 2025!

Phoenix Group shares have had a difficult few months but that doesn't worry Harvey Jones. He loves their 10%+ yield…

Read more »