Tempted by cheap UK shares? 3 questions I’d ask before buying them 

Cheap UK shares are tempting, but it’s essential to ask a few questions investors should ask before buying them. Here are a few.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s no coincidence that one of the most traded FTSE 100 stocks is also among the cheapest. I’m talking about the Lloyds share price, which is at sub-26p levels as I write. I make this point not to explore whether we should buy the Lloyds share price, but to underline the attractiveness of cheap UK shares. 

Why are the shares cheap?

If I can buy shares of some of the best known UK companies at lower prices, isn’t it a better deal than buying them at a higher price? Of course it is. But, I think there’s also wisdom to the markets. Maybe there’s a good reason for the share price being low. Consider the Lloyds share price example again. It crashed as the bank paused dividends and has remained at subdued levels for around six months now. This can be seen as a sign of market wisdom. Potential return on the stock has declined, and with that, demand for its shares. Hence, the lower share price. 

Alternatively, consider the IAG share price, which dropped 30% in a day recently. As my colleague Stuart Blair details in a recent article, this is because of a rights issue and resulting share dilution. That’s the technical reason for a share price drop. It may or may not have anything to do with the company’s fundamentals. Except, that at least in this case it does. IAG, like other airlines, has struggled enormously in the lockdown and the continuing effects of the pandemic. The company is trying hard to stay afloat, and equity dilution is one of the ways adopted. 

My point in citing the example of both LLOY and IAG is that cheap UK shares are that way because of a reason. And before buying them, it’s essential to ask why the price is low. Which brings me to the next point. Share price should ideally be considered not as an absolute but in relation to other stocks. 

How should I compare cheap UK shares?

The price-to-earnings (P/E) or earnings ratio is a useful measure in this regard. Going back to the Lloyds share price example, its P/E is at a huge 64 times right now. By comparison, Natwest has a P/E of 30.6 times. This actually makes the Lloyds share price more expensive than Natwest, which is worth bearing in mind. 

What’s the stock’s future like?

The P/E ratio is also useful in figuring out where the share’s price may be tomorrow. So, for instance, if we consider the earnings ratio as unchanged and have estimated what the company’s earnings will be like in the next year or even three years, then we can easily calculate the price. If this price isn’t any higher than at present or even lower, I don’t see why it should be bought today just because it’s a cheap UK share. I’m much better off buying a far pricier share that will give me returns on capital. And there are plenty of those around.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »