This FTSE 100 share has been utterly crushed by coronavirus. I’d buy it today!

This FTSE 100 firm’s share price has collapsed, thanks to the Covid-19 crisis. Yet I see clear, deep and obvious value in this 65-year-old business.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s been another bad day for the FTSE 100 so far. This morning, the index slid another 120 points (2%). As traditional summer ‘market fatigue’ takes hold, it’s not been a great day for ITV (LSE: ITV) to release its latest results.

ITV could exit the FTSE 100

As I write, ITV shares trade at 60.34p, down 0.56p (0.9%) from yesterday’s close, having dropped as low as 57.62p earlier today. This leaves this FTSE 100 share down 43.3% over the past 12 months.

What’s more, this near-halving of ITV’s share price takes its market value to just £2.45bn. That makes it one of the FTSE 100’s smallest members. Thus, it is highly likely that the media group will be ejected in the next quarterly index reshuffle.

ITV’s revenues slump

Being ejected from the FTSE 100 is probably the least of ITV’s worries, because the business is reeling from Covid-19. Indeed, the TV broadcaster has suffered the biggest collapse in advertising revenues in its 65-year history.

Viewing figures rose 4% during lockdown, which is good for ITV, but advertising revenues plunged by 43% in the second quarter. However, this trend is improving fast, with revenues down 42% in June, but only 23% in July. One factor in this fall was the coronavirus-driven cancellation of hit reality-TV show Love Island.

Thanks to collapsing advertising income and production shutdowns, ITV’s half-year revenues sank by a sixth (17%) to £1.22bn. This caused adjusted operating profits to halve to £165m and earnings per share to plummet 53% to 2.9p (from 6.2p).

As a result, the FTSE 100 firm axed its interim dividend (2.6p a share last year).

This FTSE 100 firm still has a future

ITV remains the UK’s biggest commercial free-to-air broadcaster, operating six channels. It is also growing Britbox, an ITV+BBC streaming service, which will be boosted by the return of satirical puppet show Spitting Image.

Today, Carolyn McCall, ITV’s chief executive, commented: “We are seeing an upward trajectory, with productions restarting and advertisers returning.” For example, of 230 productions hit by lockdown, around 70% have been delivered or are back on track.

What’s more, this FTSE 100 (for now) firm has a strong balance sheet and easy access to liquidity. Net debt has actually fallen more than a third (34.5%) to £783m, from £1,195m a year ago. In addition, ITV has access to £1,214m of liquidity (consisting of £385m in cash, a £630m revolving credit facility and an additional £199m facility). Trust me, I think ITV is solid.

Don’t change the channel on ITV

Over the past 52 weeks, ITV shares peaked at 165.9p on 13 December and plunged to just 50.06p on 23 March, during the market meltdown. Thus, they have fallen more than £1 from their 2019/20 high, but are barely 20% above their lockdown low.

It’s difficult to predict, but the shares are valued somewhere between 4.25 and 5 times earnings. That’s very cheap, especially when you consider that the full-year, pre-Covid-19 dividend was expected to be 8p a share. What’s more, ITV is a perennial candidate for takeover by larger rivals. For me, the shares are simply too cheap. I’d buy this FTSE 100 stock today and await future growth and the return of dividends.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Investing Articles

1 investment I’m eyeing for my Stocks and Shares ISA in 2025

Bunzl is trading at a P/E ratio of 22 with revenues set to decline year-on-year. So why is Stephen Wright…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Where will the S&P 500 go in 2025?

The world's biggest economy and the S&P 500 index have been flying this year. Paul Summers ponders whether there are…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

How to invest £20,000 in 2025 to generate safe passive income

It’s easy to generate passive income from the stock market today. Here’s how Edward Sheldon thinks investors should build an…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Could the FTSE 100 hit 9,000 in 2025?

The FTSE 100 has lagged other indexes over the last year. But some commentators believe 2025 could be a stellar…

Read more »

Investing Articles

Why selling cars could drive the Amazon share price higher in 2025

After outperforming the S&P 500 in 2024, Stephen Wright's looking at what could push the Amazon share price to greater…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

3 of the best British shares to consider buying for 2025

Looking for UK shares to think about buying next year? These three stocks have all been brilliant long-term investments but…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

5 crucial Warren Buffett investing habits and a stock to consider buying now

Here's a UK stock idea that looks like it's offering the kind of good value sought by US billionaire investor…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

2 legendary FTSE 250 shares I won’t touch with a bargepole in 2025

Roland Head looks at two household names and explains why these FTSE 250 shares are already on his list of…

Read more »