A FTSE 100 stock I’d buy for my ISA today, and one I’d steer clear of

With FTSE 100 stocks so depressed, it’s tempting to fill up our Stocks and Shares ISAs. But we still need to be as selective as ever.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash of 2020 has been painful, for sure. But for those with a long-term view and looking to invest for decades, it’s thrown up a lot of FTSE 100 opportunities. Investing in a Stocks and Shares ISA when share prices are down could be your best plan for a comfortable retirement.

We still need to be careful, and not just buy anything with a fallen share price. No, a lemon is still a lemon, no matter what its price, and I strongly recommend a lemon-free ISA. With that in mind, I’m looking at two companies releasing updates Friday. I’d buy one, but I wouldn’t touch the other with a barge pole.

Barge pole stock

The FTSE 100 stock I’m not going near is Pearson (LSE: PSON). The educational publisher gave us a first-half report, and the Covid-19 slump makes it tricky to evaluate. Underlying revenue fell 17% on the prior year, though the company puts that down largely to the pandemic.

Should you invest £1,000 in Diageo right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Diageo made the list?

See the 6 stocks

Pearson also suffered an adjusted operating loss of £23m, though in the circumstances that’s probably not too bad. The cash situation looks comfortable enough, so I’m not concerned for the firm’s survival. Net debt stood at £982m at 30 June, but the company’s available liquidity was put at £1.6bn. The interim dividend was held at 6p, the same as last year. Liquidity is a key factor in my ISA decisions, but on its own it’s not enough.

Pearson has already been struggling with the shift away from printed materials and to online teaching aids. The competition in the virtual space is more intense, has lower barriers to entry, and prices need to be ever lower. Add to that the devastation caused to the US educational market by the lockdown, and I have serious concerns.

The Pearson share price is down more than 50% over five years, but it’s still not an ISA candidate for me. I see more pain before there’s any gain to be had.

ISA buy

I’m seeing far more that’s attractive in Ferguson (LSE: FERG), whose share price has gained in 2020. It’s not up much, at 2.4%, but anything positive in this Covid-19 year suggests a long-term winner.

Ferguson is the world’s largest heating and plumbing distributor, and I see that as a very defensive business to be in. Even with lockdown headwinds, it’s an essential business sector that should continue to do well. And I reckon every Stocks and Shares ISA should be built on a bedrock of defensive shares.

According to Friday’s update, trading has been consistently improving from the lockdown low point. April was tough with revenue from continuing operations down 15.3% that month, year-on-year. But the period from 1 May to 21 July saw it pull back to a modest 3.6% drop.

On the liquidity front, the firm estimates its net debt to adjusted EBITDA ratio at less than one, which is very healthy. I’d love an ISA full of stocks in that happy position. Ferguson is a firm ISA buy for me.

Investing in AI: 3 Stocks with Huge Potential!

🤖 Are you fascinated by the potential of AI? 🤖

Imagine investing in cutting-edge technology just once, then watching as it evolves and grows, transforming industries and potentially even yielding substantial returns.

If the idea of being part of the AI revolution excites you, along with the prospect of significant potential gains on your initial investment…

Then you won't want to miss this special report inside Motley Fool Share Advisor – 'AI Front Runners: 3 Surprising Stocks Riding The AI Wave’!

And today, we're giving you exclusive access to ONE of these top AI stock picks, absolutely free!

Get your free AI stock pick

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Pearson. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Like buying £1 for 51p

This seems ridiculous, but we almost never see shares looking this cheap. Yet this recent ‘Best Buy Now’ has a price/book ratio of 0.51. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 51p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 8.5%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

5 steps to building monthly passive income with a spare £10k

Christopher explains how an investor could aim to use some spare cash to start building regular passive income streams through…

Read more »

Blue NIO sports car in Oslo showroom
Investing Articles

Tesla’s struggling. Could NIO stock benefit?

NIO stock has moved up very slightly this year, while Tesla has crashed. Our writer considers whether it might be…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could Tesla stock be a brilliant bargain in plain sight?

Christopher Ruane sees some things to like about Tesla, but as its vehicle revenues have gone into sharp decline, is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

3 cheap FTSE 250 stocks with big dividends to consider buying right now

The FTSE 250's loaded with so many big dividend yields it's hard to know where to start. These three have…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Up 585%, could Rolls-Royce shares still go higher?

Christopher Ruane likes the Rolls-Royce business but is not so convinced by the value its current share price offers him.…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

I reckon a bull market’s coming! Here’s what I’m buying for my Stocks and Shares ISA

Hoping to capitalise on what he believes is an undervalued UK stock market, our writer’s added more of this FTSE…

Read more »

piggy bank, searching with binoculars
Investing Articles

The UK stock market looks undervalued to me. Here’s 1 growth stock to consider for a SIPP

Our writer explains why he thinks the UK stock market’s currently in bargain territory, and identifies one share potentially worthy…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Meet the FTSE 100 stock I’ve been buying this week

Despite a strong week for the FTSE 100, one stock fell 7% in a day. And Stephen Wright took the…

Read more »