£5k to invest in UK shares? I’d use these 3 steps to find the best FTSE 100 bargain stocks today

I think now could be the right time to buy FTSE 100 (INDEXFTSE:UKX) shares for the long run while they trade at bargain prices.

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Finding the best FTSE 100 bargain shares could be a challenging, but rewarding, task for long-term investors. The index’s outlook may now be relatively volatile and uncertain after its recent market crash. However, this may present cheap UK shares that have the potential to deliver high returns.

As such, now could be the right time to invest £5k, or any other amount, in companies with low valuations, wide economic moats and long-term growth potential. They could boost your portfolio’s performance and improve your financial position.

FTSE 100 bargains

Assessing the value of FTSE 100 shares has become more difficult over recent months. Previously, forecasts may have been used and past profit figures considered when seeking to ascertain whether a stock offered good value for money. However, now that the economic outlook is much more difficult to predict, and some companies have experienced falling profitability, the task is more challenging.

Should you invest £1,000 in JD Sports right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if JD Sports made the list?

See the 6 stocks

Despite this, it is possible to use factors such as past financial performance, asset values and the valuations of sector peers to gauge whether a business is fairly priced. Investors may then wish to obtain a wide margin of safety to protect themselves against a further stock market crash that could yet occur in the short run.

Economic moats

FTSE 100 companies with an economic moat, or competitive advantage, may be in a stronger position to overcome the difficulties faced across many sectors at the present time. For example, they may have a unique product that enjoys relatively high demand, or a loyal customer base may mean that their sales performance is more consistent than that of their peers.

Companies with economic moats may also be in a stronger position to benefit from a likely economic recovery. Although the prospects for UK shares may be downbeat in the short run due to risks such as a second wave of coronavirus cases, history suggests that they are likely to recover. By purchasing the best quality companies that have competitive advantages, you could reduce your risks and potentially improve your returns.

Growth trends

Identifying growth trends across the FTSE 100’s various sectors may prove to be a challenging task. The outlook for a number of industries has changed materially over recent months.

However, a number of sectors are likely to experience strong long-term growth in demand due to ongoing global trends. For example, an ageing world population may mean that demand for healthcare products and services continues to rise over the coming years. Similarly, emerging markets could produce strong growth in demand for consumer goods over the coming years.

By investing in companies that are likely to experience growing demand for their goods and services, it is possible to unearth the FTSE 100’s best bargains to boost your financial outlook.

But what does the head of The Motley Fool’s investing team think?

Should you invest £1,000 in JD Sports right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if JD Sports made the list?

See the 6 stocks

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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