Here’s why I’d buy a selection of cheap FTSE 100 shares in the stock market crash

I think the stock market crash presents an ideal opportunity to buy FTSE 100 shares trading on cheap valuations. Here’s why.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The outbreak of Covid-19 has rattled stock markets around the world. The UK’s FTSE 100 index is down by over 20% since the start of 2020. As a result, many top UK shares are trading below their average historic valuations. As such, now may be an ideal time for investors to grab a selection of cheap FTSE 100 shares and hold them for the long term.

An opportunity to buy FTSE 100 shares

A word of caution though, share prices may still have further to fall. On top of this, a steady flow of economic data is painting a rather ominous picture for the global economy.

In fact, last week the Bank of England forecast a 30% drop in output in the first half of 2020. That would result in the UK economy entering its deepest recession in 300 years!

Analysts diverge over the degree to which they believe output and GDP will fall, but they all agree that the damage will be substantial, albeit short-lived. What’s more, it’s worth noting that the Office for Budget Responsibility predicts a quick bounce-back in the economy as a whole, presuming a three-month lockdown.

With that in mind, as long as lockdown restrictions are lifted in the near future, the economic damage looks to be sharp but short-lived. In my view, this scenario offers an opportunity to buy cheap FTSE 100 shares ahead of a stock market recovery.

Active vs passive

You may be thinking that the improving economic outlook presents an ideal opportunity to invest in the entire FTSE 100 index. For example, through a tracker fund. That may be true, but personally, I’m favouring individual shares over index funds at the moment.

There are a few reasons for this. Firstly, I believe that through carefully selecting a diversified basket of individual UK shares, you greatly boost your chances of outperforming the index over the long term, receiving attractive returns for doing so.

Secondly, in a worse-case scenario, if the recession turns out to be deep and prolonged, buying individual shares (that have the potential to perform well in times of economic downturn) minimises losses over buying an index fund. Think about it, a FTSE 100 tracker fund will closely mirror the performance of the economy. So, when the economy performs poorly, the entire index will suffer too.

In it for the long run

Finally, I see it as important to stress that if you’re buying cheap FTSE 100 shares today, you must be prepared to be in it for the long run. That way, you’ll ride out the highs and lows of the stock market, avoiding the temptation to time your investments.

Moreover, many cheap FTSE 100 shares boast attractive dividend yields. With that in mind, you’ll have ample time to reinvest those dividends and allow your returns to compound over time.

If you’re struggling for inspiration, I particularly like the look of GlaxoSmithKline, Vodafone, Taylor Wimpey and Aviva at the moment. I believe these companies have good earnings growth potential and I like their solid market positions.

Ultimately, as a result of the stock market crash, I think it’s an ideal time to buy a selection of cheap FTSE 100 shares with bright prospects and strong balance sheets to build wealth over the long term.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smart young brown businesswoman working from home on a laptop
Investing Articles

How £100 can start a portfolio of UK stocks

Whether it’s building wealth or earning passive income, UK investors might be surprised at what £100 a month in stocks…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How £16,000 can generate a second income in a Stocks and Shares ISA

Stephen Wright explains how UK investors can target an immediate £1,224 annual second income from UK dividend shares with a…

Read more »

Bronze bull and bear figurines
Investing Articles

This crazy growth stock is up 97% inside 2 months in my ISA!

Hims & Hers Health (NYSE:HIMS) is both an exciting and incredibly volatile growth stock. What on earth has sent it…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a million-pound SIPP by investing in UK shares

Harvey Jones shows how investors could target a SIPP worth a life-changing seven-figure sum, by investing in FTSE 100 dividend…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of BAE Systems shares could give me a £360 income this year!

Looking for the best dividend stocks out there? Royston Wild explains why BAE Systems shares are worth considering.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Trying to make a million from FTSE 100 shares? Here’s where to start today

FTSE 100 investor Andrew Mackie highlights how the best UK shares are often those that use weak markets to quietly…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How the UK State Pension measures up against other countries — and why it’s not enough

Mark Hartley weighs the UK State Pension against other nations, revealing why it’s important for Britons to explore additional options.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

A stock market crash this summer? Here’s how it could help

With emotion running high, the stock market is in a funny mood right now. And it can make investing choices…

Read more »