A selection of cheap FTSE 100 stocks I’d buy today

The stock market crash presents an opportunity to invest in cheap FTSE 100 stocks. Here’s a selection of my top picks in April.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash has caused the FTSE 100 to take a huge hit. The index has shed around 22% of its value since mid-February.

While this has damaged share prices across the board, it means there are plenty of stocks trading on dirt-cheap valuations that look like bargains to me.

Be under no illusion, stocks may still have further to fall before the market bottoms out. But I’m confident that in five to 10 years’ time, investors will look back at today’s share prices and recognise many of them as bargains.

One thing to be sure of is that the stock market will, as always, eventually recover.

A selection of FTSE 100 bargains

Before the stock market crash, two of my favourite FTSE 100 stocks were consumer staples giant Unilever and alcoholic beverages champion Diageo. I like them even more at their lower prices today. These two companies have established market-leading positions. What’s more, both have an impressive track record when it comes to financial performance over recent years.

Housebuilding shares plunged in the wake of the market crash as a result of uncertainty caused by the outbreak of Covid-19. However, if lockdown restrictions ease up in the near future, stocks such as Taylor Wimpey and Persimmon could bounce back swiftly, delivering handsome returns for investors. More good news for housebuilders came last week when the government announced it may extend the help-to-buy scheme.

If you happen to feel particularly bullish about the recovery of airline stocks, companies such as easyJet and International Consolidated Airlines Group would be my go-to. These two airline operators should have healthy enough balance sheets and sufficient cash reserves to see them through the crisis.

Finally, I particularly like the look of Aviva and Legal & General, two outstanding UK insurers. Both firms posted impressive results last year and have cemented their positions in the insurance market. Thanks to a fall in share prices, both look like bargains to me.

Ultimately, if you think the entire index represents good value, why not buy a FTSE 100 tracker fund? That way, you’ll have the entire index covered in one worthy investment.

Hold your investments for the long term

Picking up a selection of cheap FTSE 100 stocks is only the first step. The important part is to hold your investments for the long term. That way, you allow time for the market to recover, as well as letting your returns compound over time.

Millionaires are rarely made overnight in the stock market, that’s why it’s important to be patient. That means leaving your investments alone during the highs, and the lows, of the market. Trying to time the market has never proved to be an effective strategy!

Ultimately, investing consistently with a long-term view often results in financial freedom. With that in mind, don’t waste the stock market crash while it presents the opportunity to invest in an array of cheap FTSE 100 stocks!

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »