£5k to invest? 2 shares I’d buy for an ISA that have fallen 50%

Roland Head explains why he’d buy shares in this FTSE 100 firm, which has a market-leading brand and a strong balance sheet.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market crash has caused many well-known stocks to fall by 50% over the last six months. However, I think that some of these shares are long-term winners that’ll bounce back quickly. In this piece, I want to look at two shares I’d buy today for my Stocks and Shares ISA, before the tax year ends on 5 April.

I’d buy shares in this market leader

I’m naturally quite careful with money. So you won’t be surprised to know I’m a regular guest at Premier Inn hotels. Shares in the chain’s owner — Whitbread (LSE: WTB) — have fallen by 50% so far this year.

The company has yet to issue an update on the impact of Covid-19, but hotels have now joined pubs on the list of compulsory closures. So I think we can expect the news to be bad.

However, Whitbread does have some advantages. It’s the largest hotel operator in the UK, with a strong brand and a freehold property estate that was valued at more than £5bn in 2018. I’m pretty confident bookings will recover quite quickly when life returns to normal.

A second advantage is the group’s balance sheet is fairly healthy. Net debt, excluding leases, was just £88m at the end of last August. Although the group has lease obligations valued at £1.4bn, I believe landlords will have no choice but to be flexible during this difficult period.

With hindsight, Whitbread’s 2018 sale of Costa Coffee for £3.9bn was wonderfully timed. I don’t think the group could get such a strong price today.

I believe Whitbread’s growth is likely to slow if the coronavirus pandemic leads to a recession. But the group offers a popular, affordable service and has a strong, national brand.

Historically, this business has generated a return on capital employed of more than 10%. That’s quite good for this sector. I believe Premier Inn will remain one of the dominant brands in the budget hotel market. With Whitbread shares now trading below their last-reported book value, this is a stock I’d buy today.

I’d double up with this stock

For much the same reasons as with Premier Inn, I’m also a regular customer of JD Wetherspoon (LSE: JDW). I’m a little tired of founder and chairman Tim Martin’s views on politics and healthcare. But I’m tempted to buy shares in his pub chain, which I think is a very well-run business indeed.

From an accounting perspective, I admire Martin’s consistent focus on the free cash flow generated by his pubs. This might be because he owns nearly 32% of the stock. Unlike hired bosses, he’s not tempted to bamboozle investors with optimistic measures of adjusted profit.

Another attraction is that, unlike some rival pub chains, Wetherspoon’s finances are in reasonably good shape. Although the group has quite a lot of debt, the situation looks much safer to me than at rival groups Marston’s and Mitchells & Butlers.

I understand this is a difficult time for pub staff and my thoughts are with them. But at the risk of sounding insensitive, I do think this is likely to be a good time to buy shares in Wetherspoons.

The stock has halved since the start of March, but I expect the business to recover strongly when pubs are allowed to reopen.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »