How I’d invest like Warren Buffett in this market crash

This market crash advice from Warren Buffett could help you find potential winners. Roland Head suggests some stock picks for today’s market.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When the stock market keeps falling, it’s a scary time to be invested. But history shows past market crashes have given us the opportunity to buy good assets at bargain prices. This has certainly been true for US billionaire Warren Buffett, whose investing career began in 1956.  

Buffett has always been generous in sharing the lessons he’s learned from a lifetime in the stock market. One of his more memorable pieces of advice is: “You only learn who has been swimming naked when the tide goes out.”

What did Buffett mean?

The swimming naked quote came from Buffett’s 2008 letter to shareholders, written at the height of the financial crisis (you can read Buffett’s latest letter here).

In 2008, he was commenting on the problems facing major US banks, which were facing big losses from sub-prime mortgage loans. What he meant was that when times are good, the price of everything goes up. No one looks too hard for problems. But when things get tough and losses mount, all sorts of other problems start to appear.

I suspect that’s what we’re going to see over the coming months. Some companies will suffer serious financial problems that will leave shareholders with permanent losses. But some companies will be able to survive and recover as the coronavirus epidemic tails off.

There’s a lot of money to be made if you can buy good stocks now when all share prices are low. But how can you tell the difference between good and bad?

One key giveaway

In my experience, the best place to start is with debt. Too much borrowed money can destroy companies. And even if the business survives, shareholders are often wiped out.

The first sector where we’re seeing this is oil. Shares in Tullow Oil and Premier Oil are both down by about 85% so far in 2020. In my view, these heavily-indebted companies are both likely to breach their lending conditions over the next 12 months. This could lead to emergency refinancing, leaving shareholders facing further losses.

Oil is the first sector to run into problems, but I don’t think it will be the last. I’d also steer clear of heavily-indebted retailers, travel groups, and restaurant chains. And I’d avoid airlines for now. 

Like Buffett, I’d steer clear of any business with too much debt. If there’s one simple thing you can do to avoid big losses when investing, it’s staying away from companies that are addicted to borrowed cash. The situation can look safe for years, but you never know when it will blow up in your face.

What I would buy

Buffett’s success is partly due to his ability to spot companies that can recover quickly after a period of difficulties.

As I explained last week, I think FTSE 100 firm Associated British Foods could be a good buy at the moment. I’ve also been buying more shares in insurance group Aviva for my portfolio. Pharmaceutical and tobacco stocks could also be a good choice, in my opinion.

Among smaller firms, scientific instrument makers Judges Scientific and Oxford Instruments both look good value to me. Both companies have plenty of cash on hand and are confident business will return to normal after coronavirus. I rate both as quality stocks.

Roland Head owns shares of Aviva. The Motley Fool UK has recommended Associated British Foods and Judges Scientific. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Turning a £20k ISA into a £2,400-a-year second income

Andrew Mackie outlines one of his core investing principles: building a second income through high-quality, sustainable dividend stocks.

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

How much do you need in an ISA to generate £30k a year passive income?

Harvey Jones gets out his calculator to work out how much passive income investors can earn from dividends in a…

Read more »

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »