Why I’d buy these 2 FTSE 100 dividend stocks for an ISA in this market crash

These dirt-cheap FTSE 100 (INDEXFTSE: UKX) dividend stocks could be a great way to build long-term wealth, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s scary out there at the moment. As I write the FTSE 100 is down by another 6%. This means that the big-cap index has now fallen by more than 30% in 2020. It’s painful today. But for long-term investors, I think the market is providing some golden opportunities to buy quality FTSE 100 dividend stocks at bargain prices.

If I’m right, then it makes more sense than ever to invest in a Stocks and Shares ISA to avoid any future tax bills.

I’m not claiming any special power of foresight. I don’t know when the current crash will end. And I don’t know how long it will take the economy to start recovering from COVID-19.

But I do know that markets always look forward. At some point, investors will start buying shares that look like long-term winners. Today, I want to look at two companies that I’m confident will survive the storm and remain successful.

Built to last

FTSE 100 firm Associated British Foods (LSE: ABF) owns food businesses including AB Sugar, Allied Bakeries (Kingsmill, Allinson’s), Twinings and Patak. The group also owns budget fashion retailer Primark.

The ABF share price is down by 12% as I write, after the company warned that compulsory Primark store closures in Europe meant that stores accounting for 30% of the retailer’s sales are now closed. These shops were previously expected to generate £190m of sales over the next four weeks.

UK stores generate 41% of Primark sales, but management said sales here have been falling over the last two weeks. If UK stores end up being forced to close too, which seems likely to me, then Primark will face bigger losses.

The only good news today was that supplies of clothing from the firm’s China factories are now returning to normal.

However, I don’t think shareholders should be too worried.

Firstly, ABF says that sales in its groceries business have been largely unchanged.

Secondly, this business has very strong finances. At the end of February, the group had net cash of £800m and “significant” unused bank facilities.

Shares in Associated British Foods are now trading on about 12 times last year’s earnings, with a dividend yield of 3%. 2020 will be a terrible year, but I’m confident this business will recover. I think FTSE 100 dividend stocks could be a great buy for long-term investors.

Always in demand

My next pick is another company whose products should remain in demand during the coronavirus outbreak and in the future. FTSE 100 member Coca Cola HBC AG (LSE: CCH) is one of the bottling companies used by US giant Coca-Cola Co.

It operates in 28 European countries — broadly speaking, it covers some of Western Europe, all of Eastern Europe and Russia. Although 58% of sales are of typical soft drinks such as Coke, Fanta and Sprite, the group also bottles and sells a wide range of waters, fruit drinks and other non-alcoholic beverages.

The coronavirus outbreak is likely to hit demand from restaurants and tourism. But I’d expect supermarket sales to remain strong. And I’m confident that wider sales will recover once the virus outbreak comes under control.

Like ABF, Coca Cola HBC now trades on about 12 times 2019 earnings, with a dividend yield of about 3%. For long-term investors who can overlook short-term uncertainty, I see this valuation as a good starting point for a successful investment.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

Is the Diageo share price set to make a stellar comeback in 2025?

Harvey Jones thought the Diageo share price looked good value when he bought it after last year's profit warning, but…

Read more »

Investing For Beginners

It’s down 50%. Would it be madness for me to buy this value stock?

Jon Smith notes down a household value stock in the FTSE 250 that he thinks can rally in the long…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 70% and 80%! I’m thrilled I bought these two red-hot UK stocks exactly 1 year ago

Harvey Jones bought two UK stocks at the end of November last year, and both have smashed the market in…

Read more »

Investing Articles

These FTSE 100 shares could soar over the next year

FTSE 100 shares show strong potential as rate cuts loom. History shows stocks could gain more than 70% in the…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

“If I’d put £5,000 into Santander shares just 2 years ago, here’s what I’d have now”

Our writer considers whether he thinks Santander shares still look good value after a strong period for the global Spanish…

Read more »

Illustration of flames over a black background
Investing Articles

Could this FTSE 250 stock be the next Rolls-Royce?

With an ongoing probe into the motor finance industry, the share price of this member of the FTSE 250 has…

Read more »

Investing Articles

My 3 favourite FTSE dividend stocks give me a mind-blowing 9.82% yield!

Harvey Jones is surprised to learn that he owns the three highest-yielding dividend stocks on the FTSE 100. So is…

Read more »

Investing Articles

Following strong 2024 results, this 6.1%-yielding FTSE 100 gem looks a bargain to me

With good 2024 results delivered, and a buyback and dividend increase announced, this high-yielding FTSE 100 heavyweight looks very cheap…

Read more »