2020 might be bitter for the share price of Marston’s

A minimum wage hike won’t help Marston’s as it struggles to keep a lid on its costs and bring down its debt.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today Marston’s (LSE: MARS) released a trading update covering the first quarter of its 2020 financial year. Investors reacted badly. Shares in Marston’s were down by as much as 10% but had recovered from the 105.4p low to around 108p at lunchtime.

Marston’s pubs had a merry Christmas, with sales up 4.5% year on year, but had a soft start to December because of bad weather. Overall first-quarter sales were 1% better on a year-over-year basis. Souring the tone was a statement indicating that the 6.2% rise in the national minimum wage, due in April, would increase costs in the second half of the year by £2–3m.

Concerning costs

Operating costs were noted as a concern back in November when the company reported a loss of £18m for the 2019 financial year. Operating expenses were 91% of revenue for 2019, compared with 88% in 2018, which does help to explain why 2018 ended with a profit of £45m, and 2019 did not.

Keeping a lid on staff costs will be even more difficult for Marston’s with the minimum wage rising. In 2019, head counts were reduced by around 250, at the cost of £2.3m, but Marston’s has been selling pubs to reduce its debt.

Selling off pubs to reduce debt, while continuing to buy new ones, must mean losing low-profit assets and replacing them with better ones. It will be interesting to see how this develops.

Investors got an update on the debt reduction plan today. The target is to reduce borrowings by £200m by 2023. The plan is ahead of schedule, with £60m in assets disposed of in the first quarter of 2020.

Investors have been grumbling for many years that Marston’s has too much debt. Borrowings have financed around 70% of the company’s assets since at least 2012. Put another way, the company has, on average, 2.4 times as much debt as equity.

I believe a coming change in the accounting treatment of leases has prompted Marstons to reduce its debt. The 2020 financial statement will include an extra £285–310m in borrowings from this change. Profits will also be £3–7m lower than they would have been once the change takes effect. The change will have no impact on cash flows.

Closing time

Investors have not taken kindly to the trading statement and appear to have priced in a 2020 loss. Although revenues have been growing each year, costs have been eating more and more of them away. Management thinks that the market will grow in 2020, as consumers are enjoying low unemployment and wage growth.

But it is costs, not revenues that have been the problem. Debt reduction will help bring financing costs down, but I cannot see a dedicated plan to reduce operational costs. Perhaps selling high-cost pubs and buying fewer, but more profitable, new ones will kill two birds with one stone.

If 2020 has fair weather, revenues will get a further boost (there is a good correlation between sun and income) but on balance 2020 looks to be more rain then shine for Marston’s.

The dividend yield is around 7% at the moment. I think there is an appreciable risk of seeing that fall in the future. Investors will run for the exits if dividends are cut.

If management can get a hold on costs, reduce debt, the economy holds up, and the sun shines, then this stock could do well. That’s a lot of “ifs”.

James J. McCombie owns shares in Marston's. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »