Cash ISA rates are falling again, but I like BATS that pays 6.85% a year

Harvey Jones says British American Tobacco plc’s (LON: BATS) big yield thrashes the dismal return on a Cash ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’re looking for a best-buy Cash ISA then brace yourself, the interest rates are truly dreadful and worse, they are continuing to fall.

Time to dash from cash

The average instant access Cash ISA now pays a meagre 0.95%. You’ll get only slightly more if you lock your money away, with the average long-term fixed rate Cash ISA paying just 1.35%, down from 1.62% in March. These are a truly dismal returns, and they could fall even lower as analysts increasingly expect the Bank of England to cut base rates from today’s 0.75%, rather than increase them.

Yet at the same time, the FTSE 100 is yielding income of 4.5% a year, while established blue-chip stock British American Tobacco (LSE: BATS) is paying income worth an astonishing 6.85%.

This £68bn behemoth is the best performing stock on the index over the past 50 years. If you had invested £1,000 in October 1969, it would be worth an incredible £3.44m today, with dividends reinvested, whereas £1,000 in the average easy access savings account would have grown to just £12,960.

A repeat may be unlikely given that smoking is in long-term decline in the West. But British American Tobacco has compensated by aiming to win a greater share of a shrinking market and targeting growth in emerging markets, where smoking rates remain high.

Up in vapour

It has also been pursuing e-cigarettes and vaping, but the strategy has backfired amid a US regulatory clampdown aimed at curbing the rise of teenage vapers, and growing fears over vaping-linked deaths and illnesses.

You may decide you want nothing to do with this industry – and that’s fair enough. If so, plenty of other top FTSE 100 companies can thrash the low returns on Cash ISAs. Here are three stocks that could help you enjoy a luxury retirement.

As wealth platform AJ Bell has just pointed out, British American Tobacco shareholders will be looking for some reassurance when it publishes its next trading statement on Wednesday, following a profit warning from rival Imperial Brands, and a decision by US tobacco company Altria to write down the value of its $12.8bn investment in vaping leader Juul by $4.5bn, less than a year after taking a 35% stake.

CEO Jack Bowles is looking to cut costs and simplify the firm by removing layers of senior management, while boosting sales from so-called New Category products, by up to 50%.

Bargain valuation

British American Tobacco still enjoys attractive operating margins of 38.4%, with a stonking return on capital employed of 133.5%. Its yield looks safe for now, and City analysts expect it to actually increase, to hit 7.4% this year, and a mighty 7.8% next.

Yet the group trades at a bargain price of 8.8 times forward earnings, only half the 15 times that is typically seen as representing fair value.

Individual company stocks are more risky than Cash ISAs, so you should only invest money you do not expect to need for the next five years or so, to give you time to overcome short-term volatility. Shares are long-term investments and can give you a winning combination of both income and growth, rather than the lousy rates you now get on a Cash ISA.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Surely, the Rolls-Royce share price can’t go any higher in 2025?

The Rolls-Royce share price was the best performer on the FTSE 100 in 2023 and so far in 2024. Dr…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

Here’s how an investor could start buying shares with £100 in January

Our writer explains some of the things he thinks investors on a limited budget should consider before they start buying…

Read more »

Investing Articles

Forget FTSE 100 airlines! I think shares in this company offer better value to consider

Stephen Wright thinks value investors looking for shares to buy should include aircraft leasing company Aercap. But is now the…

Read more »

Investing Articles

Are Rolls-Royce shares undervalued heading into 2025?

As the new year approaches, Rolls-Royce shares are the top holding of a US fund recommended by Warren Buffett. But…

Read more »

Investing Articles

£20k in a high-interest savings account? It could be earning more passive income in stocks

Millions of us want a passive income, but a high-interest savings account might not be the best way to do…

Read more »

Investing Articles

3 tried and tested ways to earn passive income in 2025

Our writer examines the latest market trends and economic forecasts to uncover three great ways to earn passive income in…

Read more »

Investing Articles

Here’s what £10k invested in the FTSE 100 at the start of 2024 would be worth today

Last week's dip gives the wrong impression of the FTSE 100, which has had a pretty solid year once dividends…

Read more »

Investing Articles

UK REITs: a once-in-a-decade passive income opportunity?

As dividend yields hit 10-year highs, Stephen Wright thinks real estate investment trusts could be a great place to consider…

Read more »