JD Sports Fashion’s 700% share price growth makes it a winning buy for me

Harvey Jones says JD Sports Fashion plc (LON: JD) is showing rivals that the UK high street can still grow.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

High street retail crisis? What crisis? If mainstream UK retail is in meltdown, nobody got round to telling JD Sports Fashion (LSE: JD). Its stock is up almost 8% at time of writing as it puts on another burst of pace following publication of its interim results for the 26 weeks to 3 August.

JD for me

Today’s surge will be a familiar feeling for long-term investors in JD Sports (and how I wish I was one of them). The stock is up almost 700% in the last five years, an incredible performance that drove it into the FTSE 100 in June.

This also puts into perspective all the whining and grumbling from traditional retailers who cannot keep up with changing consumer fashions.

First, please don’t confuse JD Sports with Mike Ashley’s woeful Sports Direct, (which remain shares to avoid at all costs). They may be rivals but there is only one winner. JD combines sports, fashion and outdoor brands (including high street stalwarts Blacks and Millets) to blistering effect, with revenues up 47% to £2.72bn in the last six months.

Fast fashion

The group is also expanding internationally, with a net increase of 23 JD stores across mainland Europe, seven in Asia-Pacific and six in the US, where the physical stores are now complemented by a trading website.

Total life-for-like sales growth in global Sports Fashion fascias hit 12%, including “highly encouraging growth of more than 10% in the core UK and Ireland Sports fascias.”

Brexit chaos? What Brexit chaos? JD Sports also toasted “another record result for the half year with group EBITDA on a comparable accounting basis increased by 37% to £235.2m,” with profit before tax and exceptional items on a comparable accounting basis increasing 36% to £166.2m.

Sports for all

Executive chairman Peter Cowgill expects to deliver results “at the mid-point of expectations,” saying the group’s multi-channel proposition has helped it sidestep UK retail challenges, and puts it in good shape to withstand Brexit.

The group may call itself the “undisputed king of trainers,” but Millennials and Generation Z customers can’t get enough of its T-shirts, hoodies, tracksuits and other athleisure. JD Sports just isn’t slowing down.

It now boasts a market-cap of £6.6bn and growth prospects look promising, which may justify its current elevated forward valuation of 19.4 times earnings, and PEG of 1.3. This is a pure growth play, the forecast yield is just 0.3%, but that makes a refreshing alternative to all the high dividend value traps clogging up the FTSE 100 without going anywhere, preferring to buy back their own shares than invest in future growth. 

JD Sports has even found time to rescue former Oasis front man Liam Gallagher’s boutique fashion chain Pretty Green from administration, and put it to work.

The danger with growth stocks like these is that you’ve missed the real excitement, as I couldn’t see the JD Sports share price growing another 700% from here – that would lift its market-cap to £46bn, bigger than Reckitt Benckiser, Vodafone, Lloyds and Prudential.

Growth rates may slow – there can’t be that much money in trainers can there? – but it can continue to show the FTSE 100 a clean pair of heels.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 33% in 2024 — can the UK’s 2 worst blue-chips smash the stock market this year?

Harvey Jones takes a look at the two worst-performing shares on the FTSE 100 over the last 12 months. Could…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Are National Grid shares all they’re cracked up to be?

Investors seem to love National Grid shares but Harvey Jones wonders if they’re making a clear-headed assessment of the risks…

Read more »

Investing For Beginners

Here’s what the crazy moves in the bond market could mean for UK shares

Jon Smith explains what rising UK Government bond yields signify for investors and talks about what could happen for UK…

Read more »

Investing For Beginners

Why it’s hard to build wealth with a Cash ISA (and some other options to explore)

Britons continue to direct money towards Cash ISAs. History shows that this isn't the best way to build wealth over…

Read more »

Growth Shares

I bought this FTSE stock to beat the index over the next 4 years

Jon Smith predicts that a FTSE share he just bought for his portfolio could outperform the broader market, based on…

Read more »

Investing Articles

The Sainsbury’s share price dips despite a bumper Christmas – it’s now cheap as chips

Harvey Jones says the Sainsbury's share price looks good value after today's results. He thinks it's worth considering for dividend…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Here are the official 2024 returns for the FTSE 100 and FTSE 250 (including dividends)

The Footsie did quite well in 2024, returning almost 10%. But the mid-cap FTSE 250 index generated lower returns, hurt…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Why isn’t the promise of 1.5m more homes helping these FTSE 100 stocks?

The government wants Britain’s builders to help boost economic growth. So why are the FTSE 100’s construction stocks tanking?

Read more »