Why I believe the Aviva share price is too cheap to ignore

Ahead of a big investor update, I’m still convinced I’m seeing a serious undervaluation in Aviva plc (LON: AV) shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

CFO Tom Stoddard is the latest to go in the top-level management shakeout that’s been happening at Aviva (LSE: AV) since Maurice Tulloch took over as CEO in March.

The previous high-profile departure was Andy Briggs, both as CEO of UK Insurance, in which capacity he was replaced by Angela Darlington as interim, and as a director of the company.

At the time of Briggs’ departure, Tulloch said: “These appointments are an important first step to bring greater energy, pace and commercial thinking to Aviva.

The latest move, with Stoddard to be replaced in the interim by Jason Windsor, comes a day before the company’s investor update (6 June) in which Tulloch is due to set out his new strategy.

Big yields

Aviva shares have been depressed for several years now, despite a forward P/E of only around seven and with dividend yields running at the 8% level. The firm did engage in a share buyback programme to try to boost investors’ returns, but that achieved little. Word in the City is that there will be more focus on debt repayment.

As an Aviva shareholder, I’d be happy with that, as I’ve always seen returns of capital to shareholders (though buybacks or big dividends) as misguided for a company that’s shouldering a lot of debt. And although the firm spoke of debt reduction as a key focus in its last year-end update, I’d like to see it coming down more quickly.

Split?

There’s some expectation a split of the company’s life and non-life divisions will be on the cards, and there’ll be a change to the firm’s dividend policy to move away from a fixed percentage of earnings to a more flexible progressive approach.

For some time now I’ve seen Aviva shares as undervalued, and it’s not been obvious why. It will be partly due to the general malaise afflicting financial businesses in general, and I think that’s likely to extend some time after the dog’s breakfast we call Brexit is finally settled.

But the uncertainty that’s been hovering over the company since Tulloch took over, with nobody really knowing what the long-term plans were, is very likely to be keeping investors away too. And, in my view, keeping the share price very attractive.

I’m happy with the dividends I’m getting, and I’m in it for the long term and convinced good value will eventually out — and while I’m still in a net buying phase, I like share prices to stay low.

Decisions

But I fear a takeover bid might come along (and I’m aware that Warren Buffett is looking at making a big investment in the UK, and knows the insurance business probably better than anyone). But I don’t want that, because I see Aviva as something I want to keep myself for the next decade or more. And on that score, a higher short-term share price would help.

If Aviva is split in two, investors will be faced with deciding whether they want to keep their shares in the two new companies. My feeling is I’ll still want some of both.

Alan Oscroft owns shares of Aviva. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »