This is what I’d do about the Thomas Cook share price right now

Does Thomas Cook Group plc (LON: TCG) today represent a buying opportunity or a bargepole job? Here’s what I think…

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Another week, another plunge in the shares of Thomas Cook Group (LSE: TCG). I reckon the catalyst for recent falls was the half-year results report delivered on 16 May. It showed slipping revenue and profit margins, an escalating underlying operating loss, and massive impairment of goodwill generating a gargantuan loss from operations.

On top of that, the accounts revealed mushrooming net debt and a more than 40% increase in the outflow of cash from operations up to a massive £693m over the six-month period. Thomas Cook is doing the opposite of what a business should be doing. Whichever way you look at things, the firm is losing money instead of making it.

Does it have comeback potential?

However, highly financially geared cyclical companies like this can stage dramatic and fast share-price recoveries and I must own up to having played the upside swing in the shares before. But is this another opportunity to dive in for the upside potential or have the company’s operations deteriorated too far this time? I fear that this time the share could be a dead duck and this may be one crash too far.

I last wrote about the firm in February when the shares were at 35p and said back then I wouldn’t attempt to execute a long-term buy-and-hold investment with Thomas Cook because of its “cyclical, often-troubled business.” I did wonder if there could be “potential in the shares for me to open a shorter-term position.” But I concluded then that the shares were “risky”. That risk came home to bite because profits are still falling and the stock is much lower now.

A grim outlook

There isn’t much cheer in chief executive Peter Fankhauser’s words in the half-year report. He described an uncertain consumer environment across all our markets.” Factors such as last summer’s long heatwave and “high prices in the Canaries” reduced demand from customers for winter sun, “particularly in the Nordic region.”

He also thinks the Brexit process is stuffing the company because many in the UK are delaying their holiday plans for the summer. I think that’s a good point because the weak pound means that foreign holidays are more expensive than they used to be.

The outlook is grim. Fankhauser said in the report that ongoing “competitive pressure” resulting from consumer uncertainty is affecting the firm’s margins. On top of that, higher fuel and hotel costs are further headwinds likely to affect progress over the rest of the trading year.

Piling up debt

Meanwhile, the cash is flowing out of the business and the debts are piling up. I’m beginning to think Thomas Cook could be a serious Brexit casualty. All it would take is a general economic downturn and we could see the firm bust, or coming back to the market to raise more funds. I think the shares are extremely risky and I wouldn’t touch them with a bargepole now, despite past trading successes I’ve enjoyed with the stock.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Just 1 year’s Stocks and Shares ISA allowance could generate a £1,900 annual passive income. Here’s how!

Fretting about the upcoming Stocks and Shares ISA contribution deadline? Our writer has an upbeat approach, focusing on ongoing passive…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

As global markets dip, British passive income stocks offer higher yields at cheaper prices

Mark Hartley takes a look at some higher-yielding FTSE stocks that have taken a hard hit in the past month.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

2 ‘overpriced’ FTSE 100 shares I’ve got my eye on if the stock market crashes

Never one to miss an opportunity, our writer is putting cash aside to buy quality FTSE 100 stocks in the…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

With stock market risks emerging, is now the time to consider the 60/40 portfolio?

The stock market could be in for a period of turbulence. Here’s a simple strategy that can help long-term investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Is a stock market crash coming? It’s not too late to get ready!

Christopher Ruane sees reasons to fear a coming stock market crash. Rather than tying to time it, he's hoping to…

Read more »

Investing Articles

Down 4% in 2026, is now the time to consider buying Nvidia shares

Has Nvidia become too big to keep growing? Or is the stock’s decline this year a chance to think about…

Read more »

Investing Articles

Is the party finally over for Rolls-Royce shares?

Rolls-Royce shares have made investors rich but momentum is slowing and the Iran conflict isn't helping. How worried should we…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »