SSE isn’t the only cheap FTSE 100 dividend stock I’d buy for my Stocks and Shares ISA today

SSE plc (LON: SSE) could offer an impressive dividend outlook alongside another FTSE 100 (INDEXFTSE:UKX) share in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The annual results released by SSE (LSE: SSE) on Wednesday highlighted the challenges that the company has experienced over the period. Profit was down, while the business continues to make major changes to its structure.

However, it continues to offer a high dividend yield. It also plans to pay a relatively appealing dividend over the medium term as part of a five-year plan. Alongside another high-yielding FTSE 100 share, therefore, it could offer an impressive income return in the long run.

Income potential

The company in question is FTSE 100-listed housebuilder Persimmon (LSE: PSN). The stock has experienced a turbulent few years, with fears surrounding the outlook for the UK economy holding back investor sentiment towards the wider industry.

However, the performance of housebuilders has generally been positive. Demand for new homes has been resilient, with government policies such as Help to Buy and stamp duty and land tax relief helping to make new homes more affordable and accessible. Since those policies are set to remain in place at the same time as interest rate rises are forecast to be modest over the next few years, the prospects for the industry may be better than investors are currently pricing in.

With Persimmon having a dividend yield of over 11%, it offers a highly enticing income return. Since the business has a large net cash position, it seems to be in a good position to cope with potential challenges that may be ahead for the industry during Brexit.

Therefore, while investor sentiment may continue to be weak, as highlighted by the stock’s price-to-earnings (P/E) ratio of 7.3, it could offer an appealing income investing outlook. As such, now could be the right time to buy it for the long term.

Low valuation

As mentioned, SSE’s results were somewhat disappointing. Adjusted earnings per share declined by 32% to 67.1p, with results reflecting challenges in its Energy Portfolio Management (EPM) segment that had been previously forecast.

The company has appointed an Executive Chair of its Energy Services division, with the mandate to secure the best future for the business outside of SSE. This forms part of a revised strategy to focus on renewable energy, which could align the business with potential growth trends over the long run as renewables look set to become an increasingly important part of the energy mix.

With SSE paying a dividend of 80p per share for the current year, it has a dividend yield of 7.9%. Although the company faces political and regulatory risks, as well as the uncertainty that a restructuring can bring, its yield suggests that it offers a wide margin of safety.

Therefore, for investors who are seeking a high income return and who are able to overcome the prospect of an uncertain period for the business, it could offer investment appeal at the present time.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of Persimmon and SSE. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The flag of the United States of America flying in front of the Capitol building
Investing Articles

3 top S&P 500 growth shares to consider buying for a Stocks and Shares ISA in 2025

Edward Sheldon has picked out three S&P 500 stocks that he believes will provide attractive returns for investors in the…

Read more »

Growth Shares

Can the red hot Scottish Mortgage share price smash the FTSE 100 again in 2025?

The Scottish Mortgage share price moved substantially higher in 2024. Edward Sheldon expects further gains next year and in the…

Read more »

Inflation in newspapers
Investing Articles

2 inflation-resistant growth stocks to consider buying in 2025

Rising prices are back on the macroeconomic radar, meaning growth prospects are even more important for investors looking for stocks…

Read more »

Investing Articles

Why I’ll be avoiding BT shares like the plague in 2025

BT shares are currently around 23% below the average analyst price target for the stock. But Stephen Wright doesn’t see…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

5 Warren Buffett investing moves I’ll make in 2025

I’m planning to channel Warren Buffett in 2025. I won’t necessarily buy the same stocks as him, but I’ll track…

Read more »

Investing Articles

Here’s why 2025 could be make-or-break for this FTSE 100 stock

Diageo is renowned for having some of the strongest brands of any FTSE 100 company. But Stephen Wright thinks it’s…

Read more »

Investing Articles

1 massive Stocks and Shares ISA mistake to avoid in 2025!

Harvey Jones kept making the same investment mistake in 2024. Now he aims to put it right when buying companies…

Read more »

Value Shares

Can Lloyds shares double investors’ money in 2025?

Lloyds shares look dirt cheap today. But are they cheap enough to be able to double in price in 2025?…

Read more »