I would ditch the Saga share price and buy these FTSE 100 dividend stocks

The Saga plc (LON: SAGA) recovery is gaining traction, but these FTSE 100 (INDEXFTSE: UKX) companies are far more attractive, argues Rupert Hargreaves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last time I covered Saga (LSE: SAGA), I concluded the company offered an attractive risk-reward ratio as its turnaround continued, and investor sentiment towards the business improves.

I still think the company could produce positive returns for investors over the next 12 months. However, after rising nearly 20% in just over a month, I think it could be time for investors to take profits. 

The Saga share price has risen on little news although, at the end of January, the company did inform investors it expects to report earnings for 2018 in line with market forecasts (City analysts are predicting earnings per share of 12.9p for fiscal 2019). 

On this basis, the shares are trading at a forward P/E of 9.2, which is still cheap, but nowhere near as cheap as the valuation of just 7.9 times forward earnings placed on the company when I offered my ‘buy’ recommendation back in January. The dividend yield has also declined from 8.7% to 6.8%.

A cheaper buy 

I would recycle the profits from Saga into struggling advertising giant WPP (LSE: WPP). Just like Saga, this is a turnaround opportunity. Having lost more than half of their value over the past two years, shares in this advertising group are currently trading at a forward P/E of just 7.9. 

To some extent, this low valuation is warranted. Analysts are predicting a 23% decline in earnings per share for 2018, although earnings are expected to stabilise in 2019.

But in my opinion, the market is being too pessimistic. Investors are concerned that WPP won’t be able to adapt to the new advertising environment, where Facebook and Google dominate the market. However, WPP is still an industry giant with £13bn of revenues projected for 2018. 

I’m not expecting WPP to shoot the lights out with growth anytime soon, but I do believe even a slight improvement in its fortunes could result in a substantial re-rating of the stock. I think if profits start to grow again, the shares could be worth around 12 times earnings (the historical average), implying an upside of nearly 50% from current levels. 

With a dividend yield of 7.1% on offer as well, the potential return from an investment in WPP could be substantial over the next three years.

Income champion 

As well as WPP, I also like the look of FTSE 100 dividend champion BHP (LSE: BHP). Over the past five years, this company has transformed itself into one of the most profitable mining groups in the world and investors are reaping the benefits. 

During the past six months alone, the company has returned $13.2bn to shareholders via both dividends and buybacks. A large chunk of this, $10.4bn, was the disposal proceeds from the sale of the group’s onshore US shale oil assets, which won’t be repeated. However, considering the fact that BHP generated $6.7bn of free cash flow in the first half of its 2019 financial year, I think the prospects for shareholder returns over the next few years are exciting.

City analysts have pencilled in a total dividend yield of 8.4% for the company’s fiscal 2019, falling to 5.5% for 2020. 

Even though the stock isn’t particularly cheap, it currently trades at a forward P/E of 12.5, I think this dividend potential is worth paying a premium for. And that’s why I’m recommending BHP as an investment for your portfolio today.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves owns no share mentioned. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former Director of Market Development and Spokeswoman for Facebook and sister to CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Alphabet (C shares) and Facebook. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Can Rolls-Royce shares keep on soaring in 2025?

2024 so far has been another blockbuster year for Rolls-Royce shares. Our writer thinks the share could still move higher.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad…

Read more »

New year resolutions 2025 on desk. 2025 resolutions list with notebook, coffee cup on table.
Investing Articles

My top 2 growth shares to consider buying in 2025

For investors looking for top growth shares to buy in the New Year, I reckon this pair are well worth…

Read more »

Investing Articles

3 massive UK shares that could relocate their listing in 2025

I've identified three UK companies that may consider moving their share listing abroad next year. What does this mean for…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

2 common mistakes investors make with dividend shares

Stephen Wright outlines two common mistakes to avoid when considering dividend shares. One is about building wealth, the other is…

Read more »

Investing Articles

Here’s how I’ll learn from Warren Buffett to try to boost my 2025 investment returns

Thinking about Warren Buffett helps reassure me about my long-term investing approach. But I definitely need to learn some more.

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Investing Articles

Here are the best (and worst) S&P 500 sectors of 2024

While the S&P 500 has done well as a whole, some sectors have fared better than others. Stephen Wright is…

Read more »

Investing Articles

2 FTSE 100 stocks I think could be takeover targets in 2025

If the UK stock market gets moving in 2025, I wonder if the FTSE 100 might offer a few tasty…

Read more »