Is the ASOS share price finally good value, after years of hype?

ASOS plc (LON: ASC) shares have crashed heavily, so could they finally be well priced for future growth?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve always had a big aversion to growth stocks whose share prices soar to massive P/E valuations, and I’m always expecting the first hint of less-than-perfect sales and profits to result in a big price crash.

And I’m starting to wonder if the sound of the death knell for a growth stock really might consist of me saying something like “I’m starting to see ASOS shares as possibly not overvalued,” as I had started to soften my bearish stance on the stock.

Before this week, big falls had already happened at ASOS (LSE: ASC) a couple of times, with its price having peaked twice before falling back quite hard. But that was nothing compared to the chaos that happened this week, as a profit warning led to a 40% share price crash. At today’s price, the shares are down 60% so far in 2018.

Falling margins

Although full-year sales growth expectations have been cut back to around 15%, from previous hopes of 20%-25% growth, the real crisis is one one of eroding margins — the company has slashed its operating margin predictions from 4% to 2%. ASOS is planning on cutting capital expenditure to save around £200m this year, but that’s really not what a highly-value growth star is supposed to need to do.

The question is, have the shares fallen far enough to be worth buying now? On previous forecasts, the new share price would suggest a forward P/E of 23, which is still some way above the FTSE 100‘s long-term average.

That might still be fine for a company with solid growth expectations, but after this week’s news I can see earnings forecasts being slashed dramatically — and I wouldn’t be surprised to see a new P/E still up in the 40s. At this stage, that’s still way too high.

Another victim

Although its share price wasn’t pushed to the same extreme valuations as ASOS, I’ve always seen Superdry (LSE: SDRY) as being somewhat precarious. Fashion is risky at the best of times (the clue is in the word itself), but companies relying on the fickle popularity of one specific brand strike me as among the riskiest.

After a warning about poor sales in November and December, the shares plunged, and they’re now down almost 80% so far in 2018. Underlying pre-tax profit is now expected to come in between £55m and £70m, compared to £97m a year ago, so that’s a big drop.

If the shortfall from earlier expectations (analysts were predicting pre-tax profit of £71m) translates through to earnings per share, then I think we could be looking at a year-end P/E of around eight. Could that be an oversold over-reaction?

Margins again

Superdry shares one similar problem with ASOS, and that’s falling margins. That this comes at a time when the company has been investing in new bricks-and-mortar stores adds to my concern, and a need to reduce expenditure could well put pressure on the dividend.

That’s not happened yet, and the firm does have net cash, but falling dividend cover could change that if there’s no reversal in profit trends in the coming year.

Superdry is still a ‘fad’ brand that I wouldn’t buy myself, but the stock’s low P/E multiple could make it a target for turnaround investors, especially as there are no debt problems.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Superdry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »