Can Xmas 2018 finally boost the Marks and Spencer share price?

Retail watchers will be eyeing up the critical Christmas sales period. Can Marks and Spencer Group plc (LON: MKS) pull it off this year?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the early days of my investing career, Marks & Spencer (LSE: MKS) was a big favourite among private investors.

But it all turned horribly wrong around 1997. The share price went into a tailspin from which it still hasn’t recovered. Even the past five years have seen a 35% fall in the Marks & Spencer share price, while the FTSE 100 has lost 7%. Still, at least M&S isn’t struggling as badly as Debenhams, and is far from the dire straits that led to the bust of House of Fraser. 

But M&S does seem to be in a perpetual state of revamping its clothing offerings, trying to re-capture the imagination of each new generation of fashion-conscious buyers. And every time Christmas comes around, all eyes are captivated by that seasonal barometer of the high street.

And every year we’re disappointed. M&S frequently records good food sales, but year upon year it sees yet another season of fashion sales falling by the wayside. Will Christmas 2018 be any different?

Still changing

With the firm’s last full-year results released in May, chief executive Steve Rowe spoke of “the need for accelerated change,” and told us: “The first phase of our transformation plan, restoring the basics, is now well under way.” But at the time, I thought “Hang on, haven’t we been hearing this for years from M&S?

And to me, it looks like M&S’s ability to cope with, never mind profit from, the increasing shift to online clothing sales is still some way behind the curve.

On the bright side, Marks & Spencer shares are actually up 15% since April’s low. So maybe some of our institutional investors are expecting something a bit better this year — although dead cats do sometimes bounce, of course.

Earnings fall

The City’s analysts are forecasting a fall in earnings per share of around 12% for the year ending March 2019, which isn’t great. But they have a pretty much flat year penciled in for the following 12 months, so maybe the outlook is turning for the better?

Perhaps, surprisingly, these weak forecasts still put the M&S share price on a P/E multiple of about 12, and that’s not far behind the FTSE 100’s long-term average of around 14.

To me, that suggests there’s still a loyal following for M&S among investors, and it’s struck me over the years how the shares manage to keep to reasonably healthy valuations when lesser-known retailers in the same business would be harshly punished. Debenhams, for example, though admittedly in a leakier boat, has its shares valued at a lowly P/E of 8.7.

Dividend sustainable?

The forecast dividend yield from M&S has been pushed as high as 6% by the price slump, so that will surely account for some of the shares’ resilient valuation. But my big doubt is whether that’s sustainable. Current forecast suggest cover by earnings of only around 1.3 times and falling. And unless we start seeing a return to decent earnings growth sometime soon, I can see that having to be cut, even though cash flow is decent.

This full year, including Christmas, could be crucial. And if we don’t see M&S’s “accelerated change” making a difference to the bottom line sometime soon, I can see further share price slumps ahead.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »