Blue Prism crashes 30%, but is it time to load up?

Investors are running away from Blue Prism Group plc (LON: PRSM), but should you follow the herd or invest against the tide?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Even though the Alternative Investment Market (AIM) has a lousy reputation among investors, there’s no denying that over the years it has given birth to some of the UK’s most successful growth companies. Blue Prism (LSE: PRSM) is the perfect example.

Over the past few years, Blue Prism has become a world-beating software corporation specialising in enterprise robotic process automation. And its success in the sector has produced huge returns for investors. Indeed, over the past five years, its shares have added 1,500%, compared to a gain of just 47% for the FTSE AIM-All Share Index.

Recently, however, shares in the software business have started to lose altitude. The stock has cratered 30% over the past 30 days, wiping out the bulk of this year’s gains. 

The big question is, should you make the most of this slump and buy Blue Prism, or is it time to get out before the shares fall further?

Mixed outlook

For a start, it is important to note that investors are already expecting a lot from this company. 

As my colleague Robert Faulkner pointed out a few weeks ago, the company’s market capitalisation (currently £1.2bn) is more than 30x higher than last year’s revenue. This is an exceptionally high valuation multiple even for Blue Prism, which claims to be at the cutting edge of the robotics revolution. 

For some comparison, Facebook, Google and Amazon all trade at price-to-sales ratios of less than 10. So, if we use these internet giants as a benchmark, it looks as if shares in Blue Prism could fall a lot further from their current level before they offer value. 

What’s more, as the Financial Times recently reported, Blue Prism appears to be the most profitable software company in the world with a gross profit margin of 100%. 

Last year, for example, the company reported sales of £38m while the cost of sales was just £13,000. Management has since explained that the gross margin is so high because the group books sales team costs as “administrative” expenses, an unusual arrangement. Still, this set-up isn’t against the rules and I don’t think it’s a deal-breaker. 

Nonetheless, I am concerned about rising losses. For the six months to the end of April, the company lost £5.5m on revenues of £23m. In the last financial year (12 months to 31 October 2017) it lost £10m on revenues of £25m. Looking at these numbers, it appears as if Blue Prism is set to lose more money for 2018 than it did last year, even though revenues are on track to double. 

Conclusion 

All in all, even though the shares have fallen by 30% over the past few weeks, I am struggling to find any reason to buy the firm at current levels. I think the stock looks eye-wateringly expensive and the firm’s rising losses are concerning. 

Personally, I try to avoid companies where there’s already so much good news baked into the shares as it only takes a slight change in sentiment to result in significant losses. This is probably the biggest threat to Blue Prism’s shares right now and for that reason, I’m staying away.

Rupert Hargreaves owns no share mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Alphabet (A shares), Amazon, and Facebook. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

Meet the FTSE 100’s newest bank stock

This FTSE 250 stock has skyrocketed nearly 900% over the past 60 months, earning it a place in the prestigious…

Read more »

Investing Articles

See what £10,000 invested in Shell shares 1 month ago is worth now

Harvey Jones looks at how Shell shares have fared over the past month and more importantly, what the long-term outlook…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

At its lowest level since July, here’s why I think the IAG share price is dead cheap

Jon Smith explains why the IAG share price has fallen over the past week but talks through the reasons why…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

Will the easyJet share price rise 43% or 97% by this time next year?

City analysts believe easyJet's share price might almost double over the next year. Royston Wild considers the outlook for the…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

More great news for Rolls-Royce shares!

Rolls-Royce shares got a boost this week after some intriguing developments in the process of creating Europe's new fighter aircraft.

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Persimmon’s share price surges 7% on double boost! Can it keep rising?

Persimmon's share price is surging, up 11% at one point earlier on Tuesday. Could this be the start of a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

What on earth’s happening to the Greggs share price?

Harvey Jones says Greggs’ share price has shown surprising resilience in the recent stock market turmoil, but the FTSE 250…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares are down 18%. Time to consider buying?

Barclays’ shares have plummeted in recent weeks. Edward Sheldon looks at what’s going on and provides his view on the…

Read more »