Don’t repeat my big mistake with the Next share price

Roland Head gives his view on new sales figures from Next plc (LON:NXT) and explains where he went wrong.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One of my favourite types of trade is to buy out-of-favour big-cap stocks at bargain prices. Staying true to this policy, I bought a decent chunk of shares in Next (LSE: NXT) in 2017, when the stock was trading at five-year lows.

My big mistake came at the start of this year, when I got cold feet and decided to sell. I made a fair profit, but the company’s financial performance since then has convinced me that I sold too soon.

Today’s second-quarter sales figures are a case in point. Next’s online sales rose by 12.5% during the 12 weeks to 28 July. This was enough to offset a 5.9% fall in store sales, and boost total brand sales by 2.8%.

The company said that the long spell of hot weather meant that it’s “almost certain” that some summer sales were pulled forward from August. So there’s a risk that second-half sales will suffer as a result.

This cautious assessment is probably why the Next share price is down by 7% at the time of writing. But management has a tendency to take a conservative view in sales forecasts. I think there’s a good chance that second-half sales will be better than today’s gloomy sell-off suggests.

It’s not too late to buy

Next shares have risen by 38% over the last year. But I don’t think it’s too late to buy.

The firm has a clear plan to manage the shift from store sales to online. And last year’s operating margin of 18.7% shows that this remains a very profitable business.

Free cash flow remains strong and the company has already spent £300m on share buybacks in 2018. Management said that this should increase 2018/19 earnings per share by 4.7%.

After today’s fall, the shares trade on 12.8 times forecast earnings with a 2.9% dividend yield. That looks decent value to me.

What about this 5.9% yielder?

Next’s dividend yield has fallen over the last year as the share price has risen and the board has used surplus cash for share buybacks instead of special dividends.

If you’re looking for a retailer with a higher dividend yield, one stock I’d consider is budget footwear chain Shoe Zone (LSE: SHOE).

This business has a significant element of owner management with brothers Anthony and Charles Smith occupying two key board roles and owning 50.01% of the firm’s shares.

Although the Smiths’ majority stake means that minority shareholders have little control over the business, both men have worked for the company for at least 20 years. In my view, their management so far suggests that they have worked hard to create value for all shareholders.

Why I’d buy

Two things particularly attract me to this stock. The group’s sector expertise and niche focus allows them to buy stock directly from manufacturers overseas. This results in an unusually high gross margin of 60% and a very respectable operating margin of 6.6%.

The company also benefits from a fairly low-cost and flexible store estate. This means that it’s not stuck with lossmaking stores on long leases, unlike some larger retailers.

Although profits are expected to be broadly flat this year, my view is that the stock’s forecast P/E of 11 and dividend yield of 5.8% are cheap enough to reflect this low growth. I rate this as a small-cap dividend buy.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »