A FTSE 100 dividend stock I’d buy and one I’d sell

Royston Wild looks at one FTSE 100 (INDEXFTSE: UKX) share that could thrive and one that could fall.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Share pickers on the lookout for briliant dividend growth could do a lot worse than to splash the cash on HSBC Holdings (LSE: HSBA), in my opinion.

In 2018, the Asia-focused bank is expected to see profits surge 55%, or so say City experts. And an extra 5% is forecast for next year.

These bright figures, coupled with HSBC’s extremely strong balance sheet (its common equity tier one ratio rose 90 basis points in 2017 to 14.5%) supports predictions that dividends will begin marching higher again following three years of payouts being locked at 51 US cents per share. A projection of 53 cents stands for 2018 and this moves to 54 cents for next year.

As a consequence, the FTSE 100 business boasts a market-bashing yield of 5.6% through to the close of 2019. This, combined with its ultra-low forward P/E ratio of 12.9 times makes the bank an irresistible buy today, certainly in my opinion.

I noted last time I covered HSBC that a combination of soaring population levels and increasing disposable incomes in its developing territories should keep banking product demand clipping skywards. And the bank, through its extensive network across Asia, is well placed to harness this trend to generate strong and sustained profits progress long into the future.

Losing its fire

I would be far happier to buy into HSBC than British American Tobacco (LSE: BATS), another big yielding Footsie share, but one whose earnings outlook is far less secure.

Like the banking behemoth, the maker of Lucky Strike and Dunhill cigarettes is also a major player in developing nations, home to the lion’s share of the world’s smokers. However, I am concerned by the massive legislative headwinds that are spreading from established economies and into these regions that threaten to derail British American Tobacco’s revenues growth.

Regions like Asia, Africa and the Middle East still have some way to go to match established economies in terms of rules concerning the advertising, sale and use of cigarettes and similar products in public spaces. But these regions are slowly catching up and this threatens to have a similarly chilling impact on their demand for these combustible goods.

While revenues grew last year thanks to market share grabs across its blue riband labels, news that organic volumes dropped 2.6% last year illustrates the sector’s structural decline. And British American Tobacco has to spend a fortune on marketing and R&D of so-called next generation products to battle this.

But City analysts expect the business to generate earnings growth of 6% and 9% in 2018 and 2019 respectively, figures that also support expectations of further dividend growth. Last year’s payment of 195.2p per share is anticipated to rise to 204.8p in the present period and again to 219.9p next year.

However, I am still not tempted by the tobacco titan’s yields of 4.9% and 5.2% for 2018 and 2019 respectively, nor its cheap forward P/E ratio of 14 times. The acquisition of Reynolds Tobacco in 2017 may stop revenues declining in the near term. But I believe the long-term outlook for British American Tobacco’s top line is a lot less assured.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »