These are the most popular stocks among ISA millionaires

Ever wondered what the UK’s ISA millionaires have invested in? Read on to find out.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ISA millionaires are an elite few. According to online stockbroker Hargreaves Lansdown, it has just 168 customers with seven-figure ISAs on its books. Clearly, those who have achieved million-pound ISA status know a thing or two about investing.

Yet if you’re under the impression that ISA millionaires have probably employed all kinds of complicated, high-risk investment strategies to get where they are today, you’d be mistaken. Take a look at the most popular stocks and funds that the country’s ISA millionaires own – you might be surprised.

ISA millionaire stocks

The top-10 stocks owned by ISA millionaires, according to Hargreaves Lansdown, in alphabetical order are:

  • Aviva
  • BP
  • GlaxoSmithKline
  • Legal & General Group
  • Lloyds Banking Group
  • National Grid
  • Rio Tinto
  • Royal Dutch Shell plc B Shares
  • Unilever
  • Vodafone Group

ISA millionaire funds

The stockbroker also revealed the most popular funds among those sporting seven-figure ISA accounts. In alphabetical order, here they are:

  • Artemis Income
  • Fidelity Special Situations
  • Fundsmith Equity
  • Invesco Perpetual High Income
  • LF Woodford Equity Income
  • Lindsell Train Global Equity
  • Marlborough Multi Cap Income
  • Marlborough Special Situations
  • Marlborough UK Micro-Cap Growth
  • Stewart Investors Asia Pacific Leaders

Is there anything we can take away from this insight? Absolutely. Here are two important lessons.

Low-risk investing 

For starters, the common theme here seems to be a focus on low-risk, large-cap investing. ISA millionaires’ portfolios are not filled with high-risk assets. All of the stocks listed above are well-known FTSE 100 companies. Similarly, the majority of those funds invest mainly in large-cap companies.

Capital preservation is a fundamental concept when it comes to building long-term wealth from the stock market. As Warren Buffett often stresses, it’s vital that you don’t lose money when investing. That’s where large-cap stocks can play a key role, as they’re generally less risky than smaller companies. As a result, a low-risk investment strategy that focuses on stable, secure businesses can generate impressive returns over the long term.

Income focus

Second, there appears to be a strong focus on dividends among ISA millionaires. All of those stocks pay their shareholders large dividends, and most of those funds have a focus on income as well. This is an important point that shouldn’t be ignored.

While many investors focus on capital gains, it’s the dividends you earn, and the reinvestment of these dividends, that will often provide the bulk of your total investment returns over the long term. For example, for the 20-year period to the end of 2016, the FTSE 100 returned 73% in capital appreciation terms, according to Bloomberg. However, with reinvested dividends added in, the total return was 214%. Dividends are an amazing compounding tool when reinvested as they allow you to earn a return on your previous returns. Over time, this can result in the exponential growth of your capital.

The moral of the story here is that investing doesn’t need to be complicated. To build up an impressive seven-figure ISA portfolio, play it safe with low-risk large-cap stocks, reinvest your dividends, and stick it out for the long term.

Edward Sheldon owns shares in Lloyds Banking Group, Legal & General Group, Unilever, Royal Dutch Shell, Aviva and GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended BP, Lloyds Banking Group, and Royal Dutch Shell B. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »