Why I’m still buying despite the stock market crash

Why I believe that now is the time to be greedy while others are fearful.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market can be a very tricky environment to navigate even for the most experienced investors. There’s no telling in which direction the market will move next, and as we saw earlier this week, sell-offs, when they emerge, can be very aggressive.

However, while we do not know when the next crash will come or how long it will last, the one thing we do know is that over the long term, investing always generates results.

Calculating the chance of losses

According to data compiled by my Foolish colleagues in the US, between 1871 (as far back as data goes) and 2015, the odds of losing money by being invested in the US main index, the S&P 500, on a daily basis has averaged 53% for the period. In other words, you have a 50/50 chance of losing or making money in the stock market if you’re invested for just one day. 

This completely changes if you invest for more than five years. According to the figures, you have just a 20% chance of losing money over a five-year period, and if you invest for 20 years, the probability of loss is zero (unless you’re really unlucky). This implies that no investor who has been invested for 20 years or more in the S&P 500 over the past 144 years has lost money — an impressive statistic.

Seeking quality 

These are backward-looking figures, and you should never invest based on historic data alone, but they do contain a crucial lesson about long-term investing. 

Specifically, it’s very difficult to go wrong buying shares in high-quality companies and forgetting about them. That’s why I’m still buying despite market volatility. 

There are many high-quality businesses that have seen their shares slide in recent weeks for no apparent reason. British American Tobacco is a great example. Since the beginning of the year, the stock has crumbled by around 10%, extending declines since May of last year to a total of 17% excluding dividends. The shares are now trading at a forward P/E of 14, the company’s cheapest valuation in years, despite the fact that its newly-acquired US business should receive a tremendous boost from Trump’s tax reforms. 

Another great example is GlaxoSmithKline. Over the past 12 months, shares in this pharmaceuticals giant have fallen from a high around 1,722p to 1,250p on dividend and growth concerns. Yesterday, the company’s fourth-quarter results made it clear that these concerns are overblown as the group announced high-single-digit revenue growth and a commitment to its current dividend distribution. The shares trade at a forward P/E of 11.6 and offer a dividend yield of 6.4%. 

Lastly, there’s consumer goods firm Unilever, which has seen its share price fall by more than 10% over the past few months, despite a recent commitment to sell non-core assets to improve profit margins and return millions to shareholders. 

Fundamentally, all of these companies are highly attractive, but for some reason, their shares have lagged the markets over the past few months. These declines present an excellent opportunity for investors with a longer investment horizon to buy into some of London’s most successful businesses at discounted valuations. 

Rupert Hargreaves owns shares in British American Tobacco, Unilever and GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

See what £15k invested in BT shares 2 years ago is worth today

Harvey Jones wishes he'd bought BT shares a couple of years ago, but that's history So how well is the…

Read more »

Investing Articles

How much do you need in a Stocks and Shares ISA for a £500 monthly retirement income?

Harvey Jones crunches the numbers to show how investors can build a solid passive income for retirement inside their Stocks…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

Could this market wobble be a once-in-a-decade chance to supercharge a SIPP?

With markets under pressure, Andrew Mackie is targeting dividend stocks to grow his SIPP through long-term compounding.

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »