Following the Footsie’s fall, here’s why I’d sell Tesco plc and buy Imperial Brands plc

Tesco plc (LON:TSCO) shares have climbed while Imperial Brands plc (LON:IMB) has fallen. Alan Oscroft thinks one of those is a bargain.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Tesco (LSE: TSCO) have been climbing since last summer, putting on 20% since July to reach 202p. But they have been higher, and were knocked back a bit by this week’s world stock market panic which depressed the FTSE 100 as a whole.

Does that slight cooling make Tesco a buy now? I still say no, and I’ll tell you why.

Firstly, the supermarket giant is in the news this week for a disappointing reason, as it faces the UK’s largest ever equal pay claim. A claim by lawyers that hourly-paid female staff earn less than men despite doing comparable work is behind a case brought for an initial 100 employees. If successful, Tesco could be footing a bill of up to £4bn in back pay.

Rosy spectacles

But even without that, I just don’t see Tesco shares are being good value — not even after a healthy Christmas trading period. Like-for-like food sales were up 3.4%, with the company recording its biggest ever sales week in the UK. 

But that fell short of analysts’ expectations, and I think there was too much optimism already priced into the shares — which are on a forecast P/E of 19. And that’s with the dividend expected to yield only 1.4%. Sure, we have two years of strong EPS growth forecast, and the divided yield is predicted to grow to 3.5% by 2020.

But with consumer confidence weak and competition from the Aldi and Lidl duo piling on, I see those forecasts as over-optimistic. I wouldn’t be surprised to see them lowered as the impact of the poorer-than-expected Christmas period sinks in.

If I owned Tesco shares, I’d take advantage of the recent rise, and I’d sell them to buy something more attractive.

Doom and gloom

That might well be Imperial Brands (LSE: IMB) whose shares have been moving in the opposite direction to Tesco’s. Over the past 12 months, we’ve seen a 28% fall to today’s 2,710p, and I see no rational reason for it.

Forecasts for the Neil Woodford favourite have been affected by the strong recovery in the pound, but one weaker year due to that merely balances a previously strengthened year while sterling was plummeting.

Forecasts now suggest a 3% drop in EPS this year, but followed by a 7% gain next year — and overall, I see no long-term issue here.

I also don’t see any threat to the firm’s dividend, which is currently expected to yield 6.6% (and rising to 7.2% in 2019). Imperial is a strongly cash-generative company, and cover by earnings of around 1.35 times looks perfectly adequate to me, so I’m confident about the cash.

Low valuation

We’re looking at a P/E based on 2018 forecasts of 11, and that would drop to just 10.3 by September 2019. Imperial is a FTSE 100 company, it pays one of the best dividends there is, and its business shows no sign of faltering.

Although smoking is a dying art in the developed world, there are billions of folk with rising incomes who are likely to keep Imperial going for many decades yet. And much of the potential for alternative smoking technology is still untapped.

Moral issues might well keep you away from investing in a tobacco company, but purely from a financial perspective I see Imperial Brands as one of the FTSE 100’s tastiest bargains right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 ISA strategies for success in 2025

The ISA is a great vehicle for our investments, sheltering our returns from tax and providing us with the opportunity…

Read more »

Investing Articles

Here’s how an investor could start building a £10,000 second income for £180 per month in 2025

Our writer illustrates how an investor could put under £200 each month into shares and build a long-term five-figure passive…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Here’s how I’m finding bargain shares to buy for 2025!

Our writer takes a fairly simply approach when it comes to hunting for cheap shares to buy for his portfolio.…

Read more »

A graph made of neon tubes in a room
Investing Articles

Up 262%! This lesser-known energy company is putting other S&P 500 stocks to shame

Our writer delves into the rationale behind the parabolic growth of this under-the-radar S&P 500 energy company. The reason isn’t…

Read more »

Investing Articles

Just released: December’s small-cap stock recommendation [PREMIUM PICKS]

We believe the UK small-cap market offers a myriad of opportunities across a wide range of different businesses and industries.

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

£20k of savings? Here’s how an investor could turn that into passive income of £5k a year

A £20k lump sum, invested in a mix of blue-chip shares with a long-term approach, could generate thousands of pounds…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Is the BP share price set for a 75% jump?

The highest analyst target for BP shares in 2025 is 75% above the current price. So should investors consider buying…

Read more »

UK money in a Jar on a background
Investing Articles

An investor could start investing with just £5 a day. Here’s how

Christopher Ruane explains how an investor could start investing in the stock market with limited funds, by following some simple…

Read more »