Why this growth stock should be a better buy than Boohoo.Com plc

Shares in Boohoo.Com (LON: BOO) trade at a sky-high valuation. Is this online retailer a better pick?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After the unbelievable success that ASOS has enjoyed over the last decade, it’s understandable that many investors have jumped onboard Boohoo.Com (LSE: BOO), in the hope of similar stratospheric share price gains.

While Boohoo is no doubt growing at an incredible rate, investor enthusiasm towards the retailer has pushed the stock’s valuation up to an eye-watering P/E ratio of 86.8. That kind of sky-high valuation doesn’t leave a huge margin for error, and can result in investors getting their fingers burnt if the company fails to meet expectations. For example, since Boohoo revealed half-year revenue growth of 106% in late September, the stock has fallen 30%. 

With that in mind, today I’m profiling another fast-growing fashion retailer that trades at a more reasonable valuation. Could this stock be a better investment?

Recent IPO

Don’t be surprised if you haven’t heard of Quiz (LSE: QUIZ), as the retailer only became AIM-listed  in late July. The company priced its IPO at 161p, yet today the shares trade for 190p, a rise of 18%. However, I believe there could be more gains to come.

It is a UK-based global womenswear company, that focuses on providing occasionwear and dressy casualwear to 16-35 year olds. The retailer operates a multi-channel approach, selling its clothes both online, and through a network of international franchise stores, concessions and wholesale partners. The company’s ‘just in time’ model enables it to respond in real time to new trends as they emerge, producing high-quality, fashionable clothing within a matter of weeks.

A trading update today reveals strong momentum at present. For the six months to the end of September, group sales rose 35% to £56.1m, and online revenue increased 204% to £13.8m. Chief Executive Tarak Ramzan commented: “Our customer base is growing strongly and we are confident of delivering further growth.”

Quiz vs Boohoo

So how does it compare to Boohoo? Quiz has generated sales growth of almost 50% over the last two years, and City analysts forecast top line growth of 30% and 29% this year and next. In comparison, Boohoo has grown its sales by 110% over the last two years, and analysts forecast growth of 85% and 39% this year and next. Boohoo is the winner here. Similarly, looking at earnings, Quiz is expected to record a 20% increase in EPS this year, followed by a 23% rise the year after. In comparison, analysts expect a 26% rise in EPS this year for Boohoo, and a 31% rise the year after. Once again, the bigger firm is the winner.

However, analysing the valuation of both companies and more specifically, the P/E-to-growth (PEG) ratio, the numbers tell a different story. Boohoo, with its £2.18bn market capitalisation, currently trades on a P/E ratio of 86.8, falling to 68.6 on this year’s estimated earnings. The stock’s PEG ratio is 3.3. But Quiz, with a market cap of just £232m, currently trades on a P/E of 35.6, falling to 29.7 on this year’s anticipated earnings. The PEG ratio is much lower at 1.8.

This suggests to me, that while it’s clear Boohoo is growing at a faster rate, investors are paying a hefty premium for shares in the larger retailer. For fast growth at a more reasonable valuation, Quiz may be the better stock of the two, in my opinion.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon has no position in any stocks mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Can this FTSE 250 underperformer turn things around in 2025?

After underperforming since its IPO, shares in Dr Martens have finally started to show some life. Is 2025 the year…

Read more »

Investing Articles

Here’s what £20,000 invested in Rolls-Royce shares at the start of 2024 is worth today

2024 was another brilliant year for Rolls-Royce shares, which almost doubled investors' money. Harvey Jones now wonders if the excitement…

Read more »

Investing Articles

Ahead of its merger with Three, is Vodafone’s share price worth a punt?

The Vodafone share price continues to fall despite the firm’s deal to merge with Three being approved. Could this be…

Read more »

Dividend Shares

3 simple passive income investment ideas to consider for 2025

It’s never been easier to generate passive income from the stock market. Here are three straightforward investment strategies to consider…

Read more »

Investing Articles

I was wrong about the IAG share price last year. Should I buy it in 2025?

The IAG share price soared in 2024 and analysts are expecting more of the same in 2025. So should Stephen…

Read more »

Investing Articles

Here’s the dividend forecast for National Grid shares through to 2027

After a volatile 12 months, National Grid shares are expected to provide a dividend yield of 4.8% for the company’s…

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Growth Shares

2 exceptional growth funds that beat Scottish Mortgage shares in 2024

Scottish Mortgage shares generated double-digit returns for investors in 2024. But these two growth-focused investment funds did much better.

Read more »

Investing Articles

If a 40-year-old put £500 a month in S&P 500 shares, here’s what they could have by retirement

A regular investment in S&P 500 shares could help a middle-aged person build a million-pound portfolio. Royston Wild explains.

Read more »