Market darling Boohoo.Com plc could still make you brilliantly rich

As it delivers another stonking set of numbers, Paul Summers thinks Boohoo.Com plc (LON:BOO) could be worth holding on to.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fast-fashion online retailer Boohoo.Com‘s (LSE: BOO) storming performance since January 2015 – over which time its stock has ten-bagged in price – has won it legions of international fans. Based on today’s interim numbers, I suspect it might be worth holding on to the shares for a while longer.

Revenue rockets

The figures really speak for themselves. Revenue soared 106% over the six months to the end of August with adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) coming in just short of £28m – a 68% rise compared to the same period in 2016. A 2% reduction in gross margin (to 53.3%) was justified through planned investments in IT and warehousing as part of the company’s growth strategy.

As a result of sales rocketing 289% on the prior year to £72.7m, PrettyLittleThing was the standout performer of the company’s three brands. In addition to exceeding their expectations, joint CEOs Mahmud Kamani and Carol Kane stated that cracking international sales had confirmed the brand’s “considerable potential“. Revenue from boohoo and the recently integrated Nasty Gal hit £181.8m and £8.4m, respectively.

Perhaps the most significant news, however, was the raising of guidance on revenue growth for the full year (to around 80% from 60%). Factor in the firm’s excellent progress overseas (handy as we approach Brexit), a cash position of almost £120m, and a clear advantage when it comes to marketing/social media proficiency, it seems logical to assume that boohoo’s shares will resume their march north.

Overall, I remain bullish, despite the altitude sickness-inducing valuation of 88 times forecast earnings and the fact that, with a market capitalisation already approaching £3bn, a slowing of growth at some point is inevitable. While it makes sense for holders to bank at least some profit at some point (which could be just one of the reasons for today’s 9% sell-off in early trading), I think boohoo remains a quality firm that could still make investors considerably richer.

Questions remain

I’d certainly back boohoo over newly-listed, Glasgow-based clothing retailer Quiz (LSE: QUIZ), despite the latter appearing to have a lot going for it.

In addition to using the same test and repeat model operated by the former – making small quantities of a wide variety of clothes before ramping up production of the best sellers – the £222m cap possesses a 300-strong estate of standalone stores and concessions on relatively short leases. That means it can target high street shoppers in addition to those who prefer to buy online.

Operating margins and returns on capital are more than decent. Valuation-wise, shares in Quiz are also far cheaper than those of boohoo (albeit still very expensive at 28 times forecast earnings).

That said, I don’t think Quiz has all the answers. The company’s online presence is a lot smaller than that of its larger peer and a huge marketing spend will be required to ensure it remains competitive. There’s also the fact that many of the company’s concessions can be found in Debenhams (whose stores aren’t exactly bursting at the seams with customers right now). What’s more, there’s nothing to stop boohoo building a physical presence if it really needed to.  

Given that its stock has already fallen 10% in price from the peak of 198p achieved back in August, prospective investors might be wise to delay purchasing shares in Quiz until after the company releases a pre-close trading update on 11 October. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Paul Summers owns shares in boohoom.com. The Motley Fool UK has recommended boohoo.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in October [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

Investing Articles

How I’d use an empty Stocks and Shares ISA to aim for a £1,000 monthly passive income

Here's how using a Stocks and Shares ISA really could help those of us who plan to invest for an…

Read more »

Investing Articles

This FTSE stock is up 20% and set for its best day ever! Time to buy?

This Fool takes a look at the half-year results from Burberry (LON:BRBY) to see if the struggling FTSE stock might…

Read more »

Investing Articles

This latest FTSE 100 dip could be an unmissable opportunity to pick up cut-price stocks

The FTSE 100 has pulled back with the government’s policy choices creating some negative sentiment. But this gives us a…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

As the WH Smith share price falls 4% on annual results, is it still worth considering?

WH Smith took a hit after this morning’s results left shareholders unimpressed. With the share price down 4%, Mark Hartley…

Read more »

Investing Articles

The Aviva share price just jumped 4.5% but still yields 7.02%! Time to buy?

A positive set of results has put fresh life into the Aviva share price. Harvey Jones says it offers bags…

Read more »

Investing Articles

Can a €500m buyback kickstart the Vodafone share price?

The Vodafone share price has been a loser for investors in recent years, and the dividend has been cut. We…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Growth Shares

3 mistakes I now avoid when choosing which growth stocks to buy

Jon Smith runs through some of the lessons he's learnt the hard way over the years about what to look…

Read more »