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Tony Reading

Tony spent most of his career in strategy and corporate finance, and now runs his own corporate development consultancy. He applies his professional approach to personal investing, preferring to analyse a company in terms of its market and competitive position as much as its financials. He is a firm believer in emerging markets, having worked extensively in Eastern Europe before it emerged. This means he also has an intimate grasp of the concept of risk, and how things might turn out differently from what was expected. He is equally interested in the parallel but more elusive concept of luck, and believes that one day there will be a unified quantum theory of the stock market to explain everything.

Recent Articles

Investing Articles

3 Reasons To Buy Dollar-Based Shares Like HSBC Holdings plc, GlaxoSmithKline plc & Diageo plc Now

| Tony Reading

HSBC Holdings plc (LON:HSBA), GlaxoSmithKline plc (LON:GSK) and Diageo plc (LON:DGE) will gain from these 3 risks to Sterling

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Investing Articles

Why I Swapped Vodafone Group plc For British Sky Broadcasting Group plc

| Tony Reading

British Sky Broadcasting Group plc (LON: BSY) now has better upside and lower risk than Vodafone Group plc (LON:VOD)

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Investing Articles

Why Woodford Is Defensive — And Why AstraZenca plc, GlaxoSmithKline plc And British American Tobacco plc Are His Biggest Holdings

| Tony Reading

Holdings in AstraZeneca plc (LON:AZN), GlaxoSmithKline plc (LON:GSK) and British American Tobacco plc (LON:BATS) illustrate superstar-investor Neil Woodford's view of…

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Investing Articles

3 Low-Beta Stocks For The Coming Crash: NEXT plc, Rolls-Royce Holding PLC And British Sky Broadcasting Group plc

| Tony Reading

NEXT plc (LON:NXT), Rolls-Royce Holding PLC (LON:RR) and British Sky Broadcasting Group plc (LON:BSY) should weather a market correction

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Investing Articles

3 Russian Bear Traps For BP plc

| Tony Reading

Just how risky is BP plc (LON:BP)?

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Investing Articles

Can New Faces Change The Fortunes Of Wm. Morrison Supermarkets plc, Tesco PLC And J Sainsbury plc?

| Tony Reading

Good management is everything now at Wm. Morrison Supermarkets plc (LON:MRW), J Sainsbury plc (LON:SBRY) and Tesco PLC (LON:TSCO)

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Investing Articles

Time To Ditch Standard Chartered PLC (And Buy HSBC Holdings plc)?

| Tony Reading

Prospects for HSBC Holdings plc (LON:HSBA) beat those of Standard Chartered PLC (LON:STAN)

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Investing Articles

Should British American Tobacco plc And Imperial Tobacco Group PLC Shareholders Be Worried By A $24bn Damages Award?

| Tony Reading

No grounds for complacency at British American Tobacco plc (LON:BATS) and Imperial Tobacco Group PLC (LON:IMT)

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Investing Articles

3 Takeover Candidates Just Like Meggitt plc

| Tony Reading

Why stocks like Meggitt plc (LON:MGGT) are attractive.

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Investing Articles

2 Stocks To Gain From The Reshuffle: Centrica PLC And Igas Energy PLC

| Tony Reading

Centrica PLC (LON:CNA) and Igas Energy PLC (LON:IGAS) could be beneficiaries of a new order.

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Investing Articles

Tesco PLC Is Undervalued By 35%!

| Tony Reading

Two reasons why Tesco PLC (LON:TSCO) is rated a 'buy'.

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Investing Articles

Will Imperial Tobacco Group PLC Be The Next Takeover Candidate?

| Tony Reading

Imperial Tobacco Group PLC (LON:IMT) is a clear candidate for consolidation.

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Investing Articles

How To Sweeten Your Shares In Associated British Foods plc

| Tony Reading

Associated British Foods plc (LON:ABF) and Tate & Lyle PLC (LON:TATE) fit together.

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Investing Articles

H.M.S. Queen Elizabeth Shows That BAE Systems plc Still Rules The Waves!

| Tony Reading

The new aircraft carrier shows what BAE Systems plc (LON: BA) is capable of.

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Investing Articles

Fidelity Backs Quindell PLC: Should You?

| Tony Reading

The asset manager has doubled its stake in Quindell PLC (LON:QPP).

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Investing Articles

The 3 Best Shares For Your New ISA

| Tony Reading

National Grid plc (LON:NG), HSBC Holdings plc (LON:HSBA) and Royal Dutch Shell Plc (LON:RDSB) have a place in most portfolios

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Investing Articles

Should You Play Hoopla With Zoopla Property Group PLC?

| Tony Reading

Zoopla Property Group PLC (LON:ZPLA) has a successful listing.

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Investing Articles

How To Get 7% From BHP Billiton plc

| Tony Reading

This summer could be a good time to buy BHP Billiton PLC (LON:BLT).

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Investing Articles

If Stephen Hester Ran Tesco PLC…

| Tony Reading

How a new CEO might shake up Tesco PLC (LON:TSCO).

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Investing Articles

3 Lessons From ASOS plc

| Tony Reading

What can investors learn from ASOS plc's (LON: ASC) 30% drop?

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Investing Articles

Why Anchoring Is Bad For Investors, And Bad For Tesco PLC

| Tony Reading

Tesco PLC (LON: TSCO) needs a change of direction

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Investing Articles

A Different Way To Cash In On The Housing Boom

| Tony Reading

Daily Mail and General Trust plc (LON:DMGT) will benefit from Zoopla's flotation

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Investing Articles

5 Solid Reasons To Buy Vodafone Group plc Now

| Tony Reading

Vodafone Group plc (LON:VOD) is a reliable high-yield stock again.

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Investing Articles

5 Great Reasons To Buy Supermarket Shares Now

| Tony Reading

Tesco PLC (LON: TSCO), J Sainsbury plc (LON:SBRY) and Wm. Morrison Supermarkets plc (LON:MRW) are contrarian opportunities

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Investing Articles

BP plc Is Toxic Again, But ‘You Can Be Sure Of Shell!’

| Tony Reading

BP plc (LON:BP) just got riskier again but Royal Dutch Shell Plc (LON:RDSB) is safer.

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Investing Articles

The Buy Case For GlaxoSmithKline plc Just Got Better

| Tony Reading

Prospects for GlaxoSmithKline plc (LON:GSK) have improved.

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Investing Articles

Don’t Bank On An AstraZeneca plc Bid Windfall

| Tony Reading

AstraZeneca plc (LON:AZN) might be taken over but rival GlaxoSmithKline plc (LON:GSK) has just done a better deal.

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Investing Articles

It’s Time For Change At The Top Of Tesco PLC

| Tony Reading

Tesco PLC (LON:TSCO) needs a Stephen Hester to inspire confidence.

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Investing Articles

Diageo plc Vs SABMiller plc: Which Has Better Growth Prospects?

| Tony Reading

Diageo plc (LON:DGE) and SABMiller plc (LON:SAB) are similar growth stocks

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Investing Articles

Can This Man Sort Out Barclays PLC’s Investment Bank?

| Tony Reading

Barclays PLC's (LON:BARC) FD could succeed where the CEO failed.

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Investing Articles

Lloyds Banking Group PLC Is The Best Play On Booming Britain

| Tony Reading

Lloyds Banking Group PLC (LON:LLOY) should gain from economic growth

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Investing Articles

Will BT Group plc Outflank Vodafone Group plc?

| Tony Reading

BT Group plc (LON:BT.A) could encroach on Vodafone Group plc (LON:VOD).

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Investing Articles

Two Global Events That Should Boost BG Group plc

| Tony Reading

BG Group plc (LON:BG) could come back in favour with investors

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Investing Articles

Tesco PLC’s One Big Mistake

| Tony Reading

Why things should eventually come good at Tesco PLC (LON:TSCO).

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Investing Articles

For Safety And Yield, Put National Grid plc In Your ISA

| Tony Reading

There's no safer, higher-yielding stock in the FTSE 100 than National Grid plc (LON:NG) for my money.

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Investing Articles

GlaxoSmithKline plc Stumbles But It’s Still A Buy

| Tony Reading

Drug setbacks highlight GlaxoSmithKline plc's (LON:GSK) robustness

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Investing Articles

Buy BHP Billiton plc And Rio Tinto plc For Your Retirement ISA

| Tony Reading

Miners BHP Billiton plc (LON:BLT) and Rio Tinto plc (LON:RIO) are good pension stocks

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Investing Articles

Buy Stocks Like Diageo plc And GlaxoSmithKline plc To Hedge Against Labour Victory

| Tony Reading

How Diageo plc (LON:DGE) and GlaxoSmithKline plc (LON:GSK) could benefit from a Labour government.

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Investing Articles

Competition Enquiry Makes Centrica PLC A Hold

| Tony Reading

Centrica PLC (LON:CNA) is caught between realities and rhetoric

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Investing Articles

My Two Favourite Tipples: Diageo plc And SABMiller plc

| Tony Reading

Diageo plc (LON:DGE) and SABMiller plc (LON:SAB) have similar attractions

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