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Edward Sheldon, CFA

Based in London, Edward is a CFA-qualified investment analyst/writer who has clients all over the world. Before launching his own investment writing business in 2017, he spent 15 years working in private wealth management and institutional asset management. Edward takes an active approach to investing, managing his own individual stock portfolio. He likes to invest in high-quality companies that are poised to benefit from powerful long-term trends, and capable of generating market-beating returns. You can find more of his views, along with his portfolio holdings, at topshelfinvestments.substack.com

Recent Articles

Front view of aircraft in flight.
Value Shares

Are IAG shares the next Rolls-Royce?

| Edward Sheldon, CFA

Rolls-Royce shares have generated enormous returns for investors over the last two years. Could British Airways owner IAG be the…

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Road 2025 to 2032 new year direction concept
Dividend Shares

3 UK dividend growth shares to consider in 2025 for rising passive income

| Edward Sheldon, CFA

Picking the right dividend shares can potentially generate a rock-solid income stream that continually gets larger over time.

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The flag of the United States of America flying in front of the Capitol building
US Stock

Is it too late to consider buying the stock market’s ‘Magnificent 7’ for an ISA or SIPP?

| Edward Sheldon, CFA

These seven growth shares have been the stars of the stock market in recent years. Can they continue to deliver…

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Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing For Beginners

How to try and turn a small ISA into £200k, starting in 2025

| Edward Sheldon, CFA

Edward Sheldon highlights a simple three-step savings and investment plan that could help investors grow their ISA balances significantly.

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Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

I asked ChatGPT for the best UK stocks for me to buy for 2025. Here are 5 names it gave me

| Edward Sheldon, CFA

Edward Sheldon turned to artificial intelligence in his quest to find the best UK stocks for him to buy for…

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Road 2025 to 2032 new year direction concept
Investing Articles

2 unstoppable UK growth stocks to consider buying and holding until 2030

| Edward Sheldon, CFA

These two UK growth stocks have delivered enormous returns for investors in the past. And Edward Sheldon sees further gains…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Can these 2 red-hot FTSE stocks smash the market again in 2025?

| Edward Sheldon, CFA

These stocks have delivered four or more times the return from the FTSE 100 index in 2024. Can they continue…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing For Beginners

3 top investment ideas to consider for a Stocks and Shares ISA or SIPP in 2025

| Edward Sheldon, CFA

Looking for ideas for a tax-efficient investment account such as a SIPP? Here are three brilliant long-term strategies to consider.

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Retirement Articles

After a 20% gain in 2024, here’s how I’ll be investing my Stocks and Shares ISA and SIPP in 2025

| Edward Sheldon, CFA

Edward Sheldon is saving for retirement in a Stocks and Shares ISA and pension. Here’s how he’ll be investing in…

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The flag of the United States of America flying in front of the Capitol building
Investing Articles

3 top S&P 500 growth shares to consider buying for a Stocks and Shares ISA in 2025

| Edward Sheldon, CFA

Edward Sheldon has picked out three S&P 500 stocks that he believes will provide attractive returns for investors in the…

Read more »

Finger pressing a car ignition button with the text 2025 start.
Growth Shares

Can the red hot Scottish Mortgage share price smash the FTSE 100 again in 2025?

| Edward Sheldon, CFA

The Scottish Mortgage share price moved substantially higher in 2024. Edward Sheldon expects further gains next year and in the…

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Mature black woman at home texting on her cell phone while sitting on the couch
Value Shares

Can Lloyds shares double investors’ money in 2025?

| Edward Sheldon, CFA

Lloyds shares look dirt cheap today. But are they cheap enough to be able to double in price in 2025?…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Value Shares

These FTSE 100 stocks tanked in 2024. Can they rebound in 2025?

| Edward Sheldon, CFA

Edward Sheldon highlights three of the FTSE 100’s worst performers in 2024. Do they have the potential for a huge…

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Passive income text with pin graph chart on business table
Dividend Shares

How to invest £20,000 in 2025 to generate safe passive income

| Edward Sheldon, CFA

It’s easy to generate passive income from the stock market today. Here’s how Edward Sheldon thinks investors should build an…

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Pink 3D image of the numbers '2025' growing in size
Investing Articles

3 of the best British shares to consider buying for 2025

| Edward Sheldon, CFA

Looking for UK shares to think about buying next year? These three stocks have all been brilliant long-term investments but…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

If a savvy investor puts £700 a month into an ISA, here’s what they could have by 2030

| Edward Sheldon, CFA

With regular ISA contributions and a sound investment strategy, one can potentially build up a lot of money over the…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Micro-Cap Shares

3 high-risk/high-reward penny stocks to consider buying for 2025

| Edward Sheldon, CFA

These three penny stocks are risky. But Edward Sheldon believes they have the potential to be excellent long-term investments.

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Young Asian woman with head in hands at her desk
Growth Shares

Are these areas of the stock market in a bubble as we approach 2025?

| Edward Sheldon, CFA

Certain areas of the stock market have felt a little frothy in recent weeks. And Edward Sheldon believes that investors…

Read more »

A black male doctor chats to a senior patient on the hospital ward ,with a young female nurse wearing a hijab attending to a dressing
Value Shares

An insider at this FTSE 100 company just bought £700k worth of stock

| Edward Sheldon, CFA

This FTSE 100 healthcare stock just saw some notable insider buying. And Edward Sheldon sees this activity as a bullish…

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Road 2025 to 2032 new year direction concept
Investing For Beginners

3 top Vanguard ETFs to consider for an ISA or SIPP in 2025

| Edward Sheldon, CFA

Looking for core holdings for an investment account or SIPP? These Vanguard ETFs could be worth considering, says Edward Sheldon.

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Businessman using pen drawing line for increasing arrow from 2024 to 2025
US Stock

This S&P 500 stock could rise 57% in 2025, according to Goldman Sachs

| Edward Sheldon, CFA

Shares in this well-known S&P 500 tech company can currently be snapped up for $61. Analysts at Goldman Sachs reckon…

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Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

3 FTSE 100 predictions for 2025

| Edward Sheldon, CFA

Edward Sheldon's been thinking about the outlook for the FTSE 100 index (INDEXFTSE:UKX) in 2025. Here are some of his…

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Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Growth Shares

1 UK stock I massively regret not buying in 2024 (and it’s not Rolls-Royce)

| Edward Sheldon, CFA

If Edward Sheldon had invested in this under-the-radar UK stock at the start of 2024, he could have roughly tripled…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing For Beginners

If an investor puts £750 a month in a Stocks and Shares ISA, here’s what they could have in 10 years

| Edward Sheldon, CFA

Edward Sheldon looks at how Stocks and Shares ISAs can help build wealth and also highlights some investment strategies to…

Read more »

Road 2025 to 2032 new year direction concept
Dividend Shares

Why the 2025 dividend forecast for Lloyds shares doesn’t tempt me

| Edward Sheldon, CFA

Lloyds' shares offer a yield of over 6% today. But Edward Sheldon believes other UK stocks will deliver higher overall…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

This is 1 of the hottest themes in the stock market right now and it’s generating huge gains for investors

| Edward Sheldon, CFA

This area of the stock market's absolutely on fire at the moment. And Edward Sheldon believes the momentum could continue…

Read more »

Young Asian woman with head in hands at her desk
Dividend Shares

Warning: hedge funds expect this FTSE dividend stock to tank

| Edward Sheldon, CFA

This FTSE dividend stock's down 54% over the last five years. And institutional investors expect its share price to continue…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Should investors follow Warren Buffett and invest in this well known pizza company?

| Edward Sheldon, CFA

Warren Buffett’s investment company just put over half a billion dollars into Domino’s Pizza. Should UK investors grab some shares…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Growth Shares

The second phase of AI’s started. I expect these UK shares to benefit

| Edward Sheldon, CFA

Edward Sheldon believes these UK shares could do well as artificial intelligence solutions are introduced within the corporate world.

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Growth Shares

Here are the FTSE 100’s best performers over the last 5 years

| Edward Sheldon, CFA

Since 2019, some FTSE 100 shares have risen spectacularly. Here’s a look at the best performers in the index over…

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Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

I could have bought BAE Systems shares for my SIPP but I invested in this defence ETF instead

| Edward Sheldon, CFA

Edward Sheldon just put some capital to work within his SIPP, buying an ETF that provides broad exposure to the…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Here are analysts’ S&P 500 forecasts for 2025

| Edward Sheldon, CFA

The S&P 500 index has delivered strong returns this year. And analysts at major Wall Street firms expect 2025 to…

Read more »

Young Caucasian man making doubtful face at camera
Investing For Beginners

3 ISA mistakes that set me back

| Edward Sheldon, CFA

If Edward Sheldon hadn’t made these investing mistakes when he was younger, his ISA balance would most likely be significantly…

Read more »

Senior couple are walking their dog through a public park in Autumn.
Dividend Shares

Should I follow Hargreaves Lansdown investors and buy FTSE 250 stock Pets at Home?

| Edward Sheldon, CFA

UK investors have been piling into this cheap FTSE 250 share over the last week. Edward Sheldon is wondering if…

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Rolls-Royce engineer working on an engine
Growth Shares

Should I buy Rolls-Royce shares for 2025?

| Edward Sheldon, CFA

Edward Sheldon’s missed out on the huge gains that Rolls-Royce shares have generated this year. But should he buy the…

Read more »

Yellow number one sitting on blue background
Investing For Beginners

My number 1 tip for Stocks and Shares ISA investors

| Edward Sheldon, CFA

This strategy has improved Edward Sheldon’s ISA returns dramatically and he thinks it could help other investors have more financial…

Read more »

Exterior of BT Group head office - One Braham, London
Growth Shares

BT shares? I think there are much better UK stocks for the long term

| Edward Sheldon, CFA

Over the long term, many UK stocks have performed much better than BT. Here’s a look at two companies that…

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Young black man looking at phone while on the London Overground
Value Shares

After a 16% drop, FTSE 100 stock JD Sports Fashion looks like a steal to me

| Edward Sheldon, CFA

This FTSE 100 stock has tanked since mid-September. Edward Sheldon believes that there's value on offer after the share price…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Here are the worst-performing FTSE 100 shares over the last 5 years

| Edward Sheldon, CFA

These five FTSE 100 shares have been complete duds over the last half decade. But is there potential for a…

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Thoughtful man using his phone while riding on a train and looking through the window
US Stock

My favourite US growth stock’s up 33% this year. I think it’s just getting started

| Edward Sheldon, CFA

Edward Sheldon's taken a large position in this well-known S&P 500 growth stock. And so far, it’s working very well…

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