My Legal & General shares are being battered by rival Aviva! Time to consider switching?

Harvey Jones says Legal & General shares have struggled since he bought them, especially compared to rival Aviva. Yet, there’s one thing he loves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Legal & General (LSE: LGEN) shares come with a trailing dividend yield of 8.36%, one of the highest on the FTSE 100.

Usually, a yield that high would set alarm bells ringing. But I think it’s sustainable. If I didn’t, I wouldn’t have bought the stock several times in 2023.

What gives me confidence is its payout history. Over the past 15 years, Legal & General has increased its dividend every single year but one. The exception was 2020, during the Covid pandemic, when it was frozen. I’ll forgive that. The government was twisting arms at the time. Growth resumed the next year.

Over 15 years, Legal & General’s dividends have grown at a compound rate of 12.12% a year. That’s impressive but one thing worries me. The growth rate has slipped to 6.62% over 10 years and just 3.98% over five.

Dividend direction

Closer inspection shows payouts have risen 5% in each of the past four years, but there’s change coming. Between 2025 and 2027, the board only plans to increase them by 2% a year.

I’ve defended that decision before. With such a generous yield, a lower growth rate didn’t seem like a big deal. But put next to a broader slowdown in dividend growth, I’m no longer brushing it off quite so easily.

This matters, because Legal & General shares have done badly. They’re up just 3.4% over one year and less than 3% over five. In the same time, big FTSE 100 rival Aviva (LSE: AV.) grew 30% and 120%, respectively. That’s a bruising comparison.

Aviva’s dividend growth is also a clear winner. Over the last five years, Aviva has grown its payout at a compound annual rate of 18.4%. It did bow to pressure in 2020 and cut dividends.

Growth worry

I’m clearly backing the slower horse, and Aviva’s recent trading update has only widened the gap. On 15 May, the insurer heralded a “great start” to 2025, with premiums rising by almost 10%. CEO Amanda Blanc sounded upbeat, saying the group had a strong balance sheet, clear strategy, and was hitting targets across growth areas.

Aviva is now aiming for £2bn in operating profit by 2026, and cumulative cash remittances of more than £5.8bn by then.

To be fair, Legal & General isn’t asleep at the wheel. In March, it hailed “strong” 2024 performance and unveiled a £500m share buyback. That’s part of a wider £5bn capital return plan over three years, roughly 40% of its market value.

Sitting tight

I won’t be switching horses. It always seems that the minute I change queues – at the airport, in the bank, wherever – the one I just left starts moving faster. That would surely happen if I hopped over to Aviva now.

Also, I prefer the idea of buying laggards that could bounce back, rather than chasing winners after they’ve already flown. Now here’s the clincher. Legal & General still pays me handsomely. I received £305 in dividends on Thursday and promptly reinvested the lot.

Aviva offers a solid 5.75% yield. Investors might consider buying it for added growth potential. But for me, Legal & General’s shareholder returns are too juicy. I’ve always had a sweet tooth.

Harvey Jones has positions in Legal & General Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »