Now more than ever, this Warren Buffett quote’s one to remember!

With President Trump’s tariffs causing stock market turmoil across the globe, our writer reflects on a famous piece of advice from Warren Buffett.

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Warren Buffett at a Berkshire Hathaway AGM

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In his 1986 letter to Berkshire Hathaway’s shareholders, Warren Buffett wrote: “We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful”.

With Donald Trump’s ‘Liberation Day’ causing havoc with global equity prices, I think it’s a good time to keep the American billionaire’s quote (Buffett’s not Trump’s) at the forefront of our minds.

Opportunities galore

The fear that’s currently affecting markets means, in my opinion, there are plenty of bargains to be had. And if investors pick wisely, in five years’ time, they could be applauding their bravery.

Should you invest £1,000 in JD Sports right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if JD Sports made the list?

See the 6 stocks

After all, it’s easy to forget that five years ago, the UK was in lockdown and the stock market tanked. Those who followed Buffett’s advice and, at the time, bought the stocks of “companies with good economics and good management” that were trading below their “intrinsic business value” have done well.

I’m not comparing today’s economic outlook with the pandemic. But investor nervousness can be profitable.

If only…

In April 2020, with very few people flying, Rolls-Royce Holdings‘ share price fared particularly badly. However, five years later, its stock has increased seven-fold.

Centrica’s shares have risen nearly 350% over the same period. In 2020, energy prices hit rock bottom as global demand collapsed.

And Britain’s banks, which tend to act as a barometer for the wider economy, saw their stock market valuations slide. As an example, NatWest Group‘s now worth three times more than it was half a decade ago.

All three of these companies are well-managed and have strong brands. And given the recent fallout from President Trump’s desire to ‘Make America Wealthy Again’, I think now could be a good time to consider JD Sports Fashion (LSE:JD.), the FTSE 100’s ‘King of Trainers’. Remember, in five years’ time, Trump will (probably!) have left office.  

Tracksuits and trainers

The sports retailer’s shares are currently (4 April) trading very close to their 52-week low. In fact, they’re changing hands for less than at the start of the pandemic, when its stores were forced to close.

Created with Highcharts 11.4.3JD Sports Fashion PriceZoom1M3M6MYTD1Y5Y10YALL7 Apr 202025 Apr 2025Zoom ▾Jul '20Jan '21Jul '21Jan '22Jul '22Jan '23Jul '23Jan '24Jul '24Jan '252021202120222022202320232024202420252025www.fool.co.uk

The problem is that around half of the group’s revenue comes from the sale of Nike’s products. Most of these are made in Asia which means they now face substantial tariffs when imported into America, where JD Sports recently bought Hibbett.

There are also fears that a global trade war will make everyone poorer.

But the company looks incredibly cheap to me. For the year ended 25 January (FY25), analysts are expecting earnings per share (EPS) of 12.2p. We will know next week how accurate this is. But if the ‘experts’ are right, it means the stock’s trading on just 5.5 times earnings.

However, it’s the future that counts. At the moment, analysts are expecting EPS of 12.3p for FY26. But even if the current uncertainty reduces this by 25%, the stock’s multiple (7.3) is still comfortably below its historical average.

But I’m not expecting such a dramatic impact. Sportswear remains popular with younger shoppers and the group sells other non-American brands. Also, sales on the other side of the Atlantic account for a small proportion of group revenue. On balance, I think JD Sports Fashion could be a stock for ‘greedy’ long-term investors to look at.

Should you buy JD Sports shares today?

Before you decide, please take a moment to review this first.

Because my colleague Mark Rogers – The Motley Fool UK’s Director of Investing – has released this special report.

It’s called ‘5 Stocks for Trying to Build Wealth After 50’.

And it’s yours, free.

Of course, the decade ahead looks hazardous. What with inflation recently hitting 40-year highs, a ‘cost of living crisis’ and threat of a new Cold War, knowing where to invest has never been trickier.

And yet, despite the UK stock market recently hitting a new all-time high, Mark and his team think many shares still trade at a substantial discount, offering savvy investors plenty of potential opportunities to strike.

That’s why now could be an ideal time to secure this valuable investment research.

Mark’s ‘Foolish’ analysts have scoured the markets low and high.

This special report reveals 5 of his favourite long-term ‘Buys’.

Please, don’t make any big decisions before seeing them.

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Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

James Beard has positions in JD Sports Fashion and Rolls-Royce Plc. The Motley Fool UK has recommended Nike and Rolls-Royce Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Pound coins for sale — 51 pence?

This seems ridiculous, but we almost never see shares looking this cheap. Yet this recent ‘Best Buy Now’ has a price/book ratio of 0.51. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 51p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 8.5%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

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