With value investing back in vogue, I’m taking a leaf out of Warren Buffett’s playbook

With tariffs and trade wars resulting in heightened market volatility, Andrew Mackie takes comfort in Warren Buffett’s words of wisdom.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

In the long-running debate over which is better growth or value, growth investing principles have been the clear winner in the past 15 years. However, so far in 2025 the FTSE 100 and European stocks have stolen a march on the tech heavy S&P 500. As this rotation accelerates, I am following Warren Buffett’s principles to help me weather heightened stock volatility.

Momentum investing

We have all heard the drumbeat many times before: buy the dip and don’t worry when stocks fall, as they always bounce back. This simple strategy has worked over and over again. But what do you do when this strategy stops working?

I am sure you have all heard the pun that its not the fall that kills you; it’s the sudden stop at the end. Momentum investing is a bit like this – trying to avoid hitting the ground, as if one does it’s game over.

Rotation is coming

I genuinely believe that momentum investing is beginning to fade. The total dominance of US stocks recently is down to an infatuation with all things AI. As with the dotcom bubble before it, today any stock remotely connected with AI gets slapped on it a premium valuation.

One characteristic momentum investors don’t have is patience. How many of the private investors who piled into Nvidia after the release of DeepSeek shocked the world, are regretting their hasty move?

If the Magnificent 7 continue to underperform, I can see an eventual stampede for the exit.

I certainly don’t want to be around when that day comes. I am following Warren Buffett’s timeless principles. That means doing fundamental research and considering myself as a part owner of a business that I buy shares in.

A patient investor

The following, lesser known, quote by Warren Buffett’s has had a profound effect on my investing strategy

“Take the probability of loss times the amount of possible loss from the probability of gain times the amount of possible gain. That is what we’re trying to do. It’s imperfect, but that’s what it’s all about.”

In other words, you don’t have to be right all of the time, you just have to be right about your big bets at the right time.

One business that has grown to become one of the largest weighting in my Stocks and Shares ISA is insurance giant Aviva (LSE: AV.). I have been slowly building my stake here over the past five years. This was despite the consensus among analysts at the time of my initial investment being that it was one to avoid. Its share price is up 140% since then.

What gave me the confidence to initially buy and then keep adding, as funds became available, was because I had done my homework. My research had uncovered long-term structural growth drivers. These included ageing demographics and a pension provision ticking time bomb. But these trends don’t play out over years but a decade plus.

Along the way unexpected turns have occurred that were not on my radar. For example, the purchase of Direct Line Insurance. I’m trusting the company has made the right move there. But I won’t sell out whatever happens to the share price unless and until my original investment thesis fundamentally alters. I let my winners run.

Andrew Mackie has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »