Will the Ocado share price hit £1 or £10 over the next 5 years?

Noting a big thumbs down to the retailer’s 2024 results, our writer considers how the Ocado share price might perform in the coming years.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Percy Pig Ocado van outside distribution centre

Image source: Ocado Group plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On 27 February, the Ocado Group (LSE:OCDO) share price tumbled 19% after the retailer/technology group announced its results for the 52 weeks ended 1 December (FY24).

Investors seemed unhappy that the group had recorded a bigger-than-expected loss of £374.3m. But despite this, the company remains one of the largest on the FTSE 250. Its shares currently (5 March) change hands for around 230p, giving Ocado a market-cap of just under £2bn.

However, there appears to be some uncertainty about the future direction of the company. Could its shares reach £10? Or is a drop to £1 more likely?

Let’s take a look.

If not quite £10, there’s scope for growth

Although the group has three operating divisions, the biggest growth is likely to come from its Technology Solutions business. Presently, this provides an IT platform to 13 retail partners across the globe.

The Ocado Smart Platform (OSP), which is described as an “end-to-end ecommerce, fulfilment and logistics solution”, uses clever robots and artificial intelligence (AI) to maximise operational efficiencies. As part of the service, the company operates 20 Customer Fulfilment Centres (CFCs) on behalf of its customers.

During FY24, revenue for the business unit was 18.1% higher than for FY23, at £496.5m. And its technology and support costs were 5% lower. Overall, the division’s contribution to overheads was 17.4% more. Also, the group has a pipeline of another 7 CFCs, which should be operational by FY27.

Clearly, things are moving in the right direction although a four-fold increase in the share price seems optimistic to me.

Why I think £1’s more likely

When reporting its numbers, Ocado likes to focus on adjusted EBITDA (earnings before interest, tax, depreciation and amortisation). Indeed, this was £153.3m in FY24, compared to £51.6m for FY23.

But the company has a lot of ‘D’ and ‘A’ (£460.3m in FY24) which means it usually ends up reporting a post-tax loss.

The directors are forecasting a drop in depreciation charges as capital expenditure is to be scaled back. And while this is a non-cash cost, the technology to which it relates will have to be replaced at some point, so it shouldn’t be ignored.

The group’s technology and CFCs are expensive. Net debt increased by 11.6% during the year. At 1 December 2024, it was £1.2bn.

It’s ironic that earnings for the ‘old-fashioned’ part of the group are doing the best. Ocado Retail, its joint venture with Marks & Spencer, is “the fastest-growing grocer in the market” and has 1.1m active shoppers.

Although the group has some innovative solutions, nobody really knows when it’s going to be profitable. The plan is to be cash flow positive in the second half of FY26. But it’s unclear when earnings will move into the black.

And this gives me a problem. Namely, how to value a loss-making company? Potential is all well and good, but what’s it worth?

If I had to choose, I’d predict that a £1 share price is more likely than a £10 one. Of course, nobody knows for sure but I suspect the take-up of OSPs is too slow to turn around the finances of the group before it requires additional funding.

For this reason, I don’t want to buy any of its shares.

James Beard has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Bearded man writing on notepad in front of computer
Investing Articles

Have a £20,000 lump sum? Here’s how to target a £8,667 yearly passive income

How to turn £20,000 into a £8,667 passive income? Our Foolish author explains one counterintuitive strategy to build such an…

Read more »

British coins and bank notes scattered on a surface
Dividend Shares

2 dividend stocks that yield double the current UK interest rate

Following the latest UK interest rate cut, Jon Smith points out a couple of options that offer generous income relative…

Read more »

Investing Articles

A 9% yield and now this! Check out the stunning Taylor Wimpey share price forecast for 2026

Harvey Jones has kept the faith in Taylor Wimpey shares despite a difficult run, bolstered by their incredible yield. Next…

Read more »

Investing Articles

How much do you need in an ISA to aim for a life-changing passive income of £30,000 a year?

Harvey Jones says ISA savers can transform their futures in 2026 by investing in FTSE 100 dividend stocks with huge…

Read more »

Investing Articles

My top 10 ISA and SIPP stocks in 2026

Find out why a FTSE 100 investment trust is now this writer's top holding across his Stocks and Shares ISA…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£10,000 invested in Rolls-Royce shares 5 Christmases ago is now worth…

James Beard reflects on the post-pandemic Rolls-Royce share price rally and whether the group could become the UK’s most valuable…

Read more »

Investing Articles

Will Nvidia shares continue their epic run into 2026 and beyond?

Nvidia shares have an aura of invincibility as an AI boom continues to benefit the chipmaker. Can anything stop the…

Read more »

Investing Articles

Can Babcock’s and BAE Systems’ shares blast off again in 2026?

The defence sector has been going great guns in 2025, so Harvey Jones looks at whether BAE systems’ and Babcock’s…

Read more »