As weak sales and tariff threats drive the Diageo share price lower, is it time for investors to consider cutting their losses?

The Diageo share price has been falling for a while and the company’s latest update is a good reminder that this rarely happens for no reason.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Asian woman with head in hands at her desk

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Diageo (LSE:DGE) share price continues to fall on Tuesday (4 January) as the company’s latest update is in. And it’s not hard to see why – results are uninspiring and the outlook is gloomy.

Created with Highcharts 11.4.3Diageo Plc PriceZoom1M3M6MYTD1Y5Y10YALL4 Feb 20204 Feb 2025Zoom ▾Jul '20Jan '21Jul '21Jan '22Jul '22Jan '23Jul '23Jan '24Jul '24Jan '2520212021202220222023202320242024www.fool.co.uk

Volumes are down, costs are up, and the impact of tariffs is likely to make this worse. I’m planning to stay the course with this one, but I wouldn’t blame anyone else for cutting their losses and moving on. 

Return to growth?!

Debra Crew talked about the company’s return to growth, but investors have to look carefully to see what she’s talking about. The only reported number that’s higher than it was a year ago is tax.

Should you invest £1,000 in easyJet right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if easyJet made the list?

See the 6 stocks

Source: Diageo 2025 Interim Results

Revenues were down 1%, but this was the result of an unfavourable shift in foreign exchange results. Without this, sales actually increased 1% — so there we are, growth.

The trouble with this is it’s likely to be wiped out by just about any kind of inflation. Sure enough, continued overhead investments meant operating profits were down on the same basis.

On top of this, the firm’s balance sheet is becoming a concern. Increased borrowings over the last five years combined with falling profits mean Diageo’s leverage ratio is – by its own standards – too high.

Tariffs

The big reason the Diageo share price has been falling lately is the threat of tariffs from the US. And the latest results confirmed what everyone already knew – these are likely to be a problem.

The firm’s recent performance in the US has been driven by Crown Royal and Don Julio. One of these is made in Canada and the other is made in Mexico, which puts them right in tariff territory. 

There isn’t really much of a way around this, so Diageo is going to have to try to tough it out. But the higher costs are likely to weigh on both sales and profits until something changes.

The firm is withdrawing its guidance for organic sales growth of between 5% and 7% over the medium term as a result of incoming tariffs. But I think investors should question how likely that was anyway.

Short-term problem?

Diageo’s problems just seem to keep coming, but they do look temporary. And the firm’s competitive advantages – the scale and the strength of its brand portfolio – are still intact.

On the subject of tariffs, Goldman Sachs has suggested these might not last as long as many are anticipating. In other words, they’re a negotiating tool. I think it might be right about this.

Furthermore, tequila has to be produced in Mexico (just as Scotch whisky has to be made in Scotland) so it’s not as though rivals have scope to cut into Diageo’s competitive position. That’s also important.

In the meantime, one number that isn’t down is the interim dividend, which is staying fixed. But over the long term, investors are going to need more than this to make the stock a good investment.

Foolish takeaways

In short, I think the long-term outlook for Diageo is still reasonably promising. But the big question is when the near-term challenges are going to subside. 

Waiting brings an opportunity cost. So investors need to figure out how long they’re prepared to wait for what could ultimately be limited sales growth.

Should you buy easyJet now?

Don’t make any big decisions yet.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — has revealed 5 Shares for the Future of Energy.

And he believes they could bring spectacular returns over the next decade.

Since the war in Ukraine, nations everywhere are scrambling for energy independence, he says. Meanwhile, they’re hellbent on achieving net zero emissions. No guarantees, but history shows...

When such enormous changes hit a big industry, informed investors can potentially get rich.

So, with his new report, Mark’s aiming to put more investors in this enviable position.

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stephen Wright has positions in Diageo Plc. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

3 top growth stocks driving wealth in my Stocks and Shares ISA

Our writer shines a light on a trio of outperforming growth firms in his Stocks and Shares ISA portfolio. They're…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Here’s where analysts expect the Lloyds share price to be a year from now

The Lloyds share price has fared well so far in 2025. But with some big issues on the horizon, can…

Read more »

Illustration of flames over a black background
Investing Articles

The S&P 500’s suddenly on fire! What’s going on?

S&P 500 growth stock Tesla briefly returned to a $1trn valuation yesterday as the US index surged yet again. Ben…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Help! What am I to make of this FTSE 250 income stock?

Our writer looks at one particular FTSE 250 stock to explain why he’s sometimes frustrated with the financial information presented…

Read more »

Investing Articles

A FTSE 250 share and an ETF to consider for an ISA!

Targeting London's FTSE 250 index could be a shrewd idea as risk appetite improves. Here a top stock to consider…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how investors could target £9,518 a year in passive income from a £10,000 stake in this FTSE 100 dividend gem!

Investing in high-yielding stocks such as this with the returns used to buy more of the shares can generate life-changing…

Read more »

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

Now down 46%, this FTSE small-cap stock looks a steal to me at 463p

Our writer sets out the bullish investment case for this UK small-cap stock, despite it struggling in the FTSE AIM…

Read more »

US Tariffs street sign
Growth Shares

£10,000 invested in Rolls-Royce shares before the tariff news is now worth…

Jon Smith talks through the recent volatility in Rolls-Royce shares and explains where an investor would currently stand.

Read more »