5 things to consider when assessing a penny stock

While this writer dreams of penny stock riches, he also weighs risks carefully. Here’s a handful of pointers he considers when assessing a share.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

British Pennies on a Pound Note

Image source: Getty Images

Buying a share for pennies that ends up being worth pounds is an investing dream. Sometimes a penny stock really does explode in value. But many cheap-looking companies end up getting even cheaper!

So while I do own some penny stocks, I pay close attention when selecting them for my portfolio (as I do for any investment).

Here are five potential red flags I consider.

1. A business model that can’t be fully understood

When buying any share, I always like to stick to what Warren Buffett calls my “circle of competence”.

Sticking to what I think I comfortably understand applies to penny stocks too.

Some have opaque business models and are much bigger on jargon and grand claims of future potential success than explaining how they actually do (or plan to) make money.

2. Prospects tied to one unproven project

If this project works, our company can make millions” is the pitch for quite a few penny stocks.

In a way that is understandable. Some enterprises require a lot of upfront expenditure and if things go well can be very lucrative. Mining and oil exploration penny stocks can often be like this.

But two things put me off such opportunities even though some end up being great investments: a lack of diversification and an unproven business model.

3. Long history of underperformance

Past performance is not necessarily a guide to what will happen in future.

But when a company has a compelling investment case today yet has already been listed for many years, one question I ask myself is whether anything has changed that could help it achieve success now if it has not done so previously.

4. Inflated cost base

Some (but by no means all) penny stocks are little more than a way for advisers and directors to burn through a company’s cash paying themselves handsomely.

Looking at a company’s accounts is a useful way to find out whether a business is focusing cash on business development, or just spending it like a drunken sailor.

5. Elevated political risks

All companies face political risks. But a multinational like Unilever or Shell typically has a broad geographic spread of businesses. Such companies usually have experience of handling events like a sudden land expropriation plan in a remote country.

However, for a penny stock focused on operations in a single, volatile country such an event can be a financial disaster.

Putting the theory into investing practice

As an example of how I use my approach, consider Serabi Gold (LSE: SRB).

Lately, this share has – fittingly enough – been a goldmine for investors.

The former penny stock has moved up 166% in a year. Over five years, the growth has been a more modest (but still impressive) 56%.

Still, as a long-term investor, I note that the Serabi Gold share price is less than a sixth of what it was 15 years ago – and down 99% since a 2007 high. Ouch!

The company has been growing strongly. It aims to double production by the end of this year. Post-tax profit for the first nine months of last year almost quadrupled to $18m. This ticks some boxes for me, positively.

But Serabi’s focus is roundly on gold and on mines in one geography (Brazil). That risk concentration alone puts me off investing.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

2 spectacular growth stocks to consider buying in March

Investors ignore the risks with growth stocks when things are going well. But when this changes, fixating on the dangers…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why is the FTSE 100 suddenly beating the S&P 500?

The UK's blue-chip index has been on fire over the past couple of years, helping it catch up to the…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This non-oil FTSE stock’s risen 4.6% in 3 days. What’s going on?

Against the backdrop of trouble in the Middle East, James Beard investigates why this FTSE 100 stock’s doing so well.…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Has a 2026 stock market crash just come a whole lot closer?

If we're in for a stock market crash, what's the best way for us to prepare, and what kinds of…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 79% in a year, this FTSE 250 stock still gets a resounding Strong Buy from analysts

This under-the-radar growth stock in the FTSE 250 has been on fire over the past 12 months. Why are City…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

Vistry shares down 20%! Here’s what I’m doing…

Vistry shares have crashed as the firm cuts prices and moves away from share buybacks. But is Stephen Wright’s long-term…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

The IAG share price is climbing today despite war fears – what’s going on?

It's been a tough week for the IAG share price and Harvey Jones expects more volatility. Yet the FTSE 100…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

By March 2027, £1,000 invested in Natwest shares could turn into…

NatWest shares have been on a tear in recent years. What might the next 12 months have in store for…

Read more »