FTSE 100 shares: bargain hunting to get richer!

After hitting a new high this year, might the FSTE 100 still offer bargain shares to buy? Our writer thinks so — here’s his logic, and a recent purchase.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December

Image source: Getty Images

It has been a banner year for the London stock exchange in some ways. The FTSE 100 hit an all-time high, for example.

But a mood of gloom pervades much of the City. The UK is struggling to attract or even hang onto some companies that think they could get higher valuations in other markets.

That is reflected in valuations and, in some cases, dividend yields too. I reckon that actually offers a great opportunity for smart investors to take a lifelong approach to building wealth thanks to the relatively cheap valuations of some FTSE 100 shares.

How to build wealth over the long run in the stock market

When it comes to building wealth through share ownership, there are basically two potential drivers.

One is for shares to go up in price so that they can be sold for more than was originally paid for them. That price difference only matters when the shares are sold. So while holding them, an investor may have a paper loss or paper gain but that is all it is.

The second method of wealth creation is through receiving dividends.

Why low share prices can be good not bad news

It might seem that a falling share price is bad news.

But the price is just an indication of what an investor would pay to buy that share, or receive if they sell it.

So I reckon a falling share price can be good news if an investor has no plans to sell that share and the investment case is unchanged. It can offer an opportunity to buy more shares than previously with the same amount of money.

Plus, dividend yields are a product of dividend per share and share price. If an investor buys a share for £1 with a 5p dividend, they will earn a 5% yield. But if that share halves in price and the dividend is maintained (something that is never guaranteed), the yield on offer to buyers becomes 10%, not 5%!

Looking for bargains in the blue-chip index

That brings me to the FTSE 100 again.

One share I own and have bought more of in the past week is JD Sports (LSE: JD).

Even at its current price, the JD Sports dividend yield of 1% does not excite me – there are far higher yields available from proven FTSE 100 firms.

What does excite me, however, is the valuation. I think it is far below what JD Sports could be worth in future.

The retailer’s share has fallen 41% this year and trades for pennies. I think that reflects risks like weaker consumer spending hurting sales growth and profit margins. Several profit warnings this year have gone down like a lead bomb in the City.

But JD Sports has a very strong brand, extensive international shop network, and large base of regular customers. Sales continue to grow.

Created using TradingView

It is spending lots of growing its shop estate further – money that if it wanted to, it could just keep as current profit rather than trying to grow future profitability.

What about the price-to-earnings ratio?

Created using TradingView

A market capitalisation of under £5bn looks like a potential bargain to me for a FTSE 100 company that – even after a profit warning last month – still expects full-year profit before tax and adjusting items to be at least £955m.

C Ruane has positions in JD Sports Fashion. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy African American Man Hugging New Car In Auto Dealership
Investing Articles

Below 40p, Aston Martin’s shares are sinking fast. How low could they go?

Aston Martin’s share price has crashed 98% since IPO. Could it hit zero, or will something come along and change…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

This FTSE 100 stock has an above-average yield and sells on a P/E ratio of 6. Why?

Is this FTSE 100 stock the apparent bargain it seems? Or could events beyond its control hurt profits and potentially…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s why 8.8%-yielding Legal & General shares remain my top pick for a high-income retirement portfolio

Legal & General shares have delivered years of rising income for my family — and new forecasts suggest the payouts…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Around £45, is it time for me to buy this overlooked FTSE growth gem on the dip after strong results?

This FTSE 100 growth share looks far cheaper than its fundamentals merit — and if the market wakes up to…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

These 5 red flags mean I’m avoiding Rolls-Royce shares like the plague!

Thinking about buying Rolls-Royce shares on the dip? Royston Wild thinks risk-averse investors should consider avoiding the FTSE 100 stock.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

After the FTSE 250’s slump, I see beautiful bargains everywhere!

Fancy doing a bit of bargain shopping? Royston Wild explains why now could a great time to buy FTSE 250…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
US Stock

As the S&P 500 tumbles, this stock continues to soar

Jon Smith takes a deep-dive into a farming stock that's jumped 23% so far this year, easily beating the S&P…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Growth Shares

£10k invested in the FTSE 100 via an ISA on 7 April is currently worth…

Jon Smith runs the numbers on a portfolio of FTSE 100 companies over the past year and points out one…

Read more »